Brandable domain name sales week 11: MoreMoney.com, Snappa.com, CoinGeek.com

It was another terrific week for brandable domain name sales with five five-figure sales. The top sale goes to MoreMoney.com which sold for a cool $67,000 on domain marketplace Afternic but the sale with the most interesting story is definitely Snappa.com which was acquired as a domain upgrade by SaaS startup Snappa which was previously operating from the Snappa.io domain. Co-founder Christopher Gimmer wrote a very detailed blog post explaining why they wanted to upgrade to the matching .com and how the negotiations and acquisition of the domain name went down. I do disagree with Christopher his closing thoughts that “your preferred domain name will always be there waiting for you when the time is right.”. My advice for startups is to always try and acquire the matching .com before you launch and not once you have a viable business up and running because you will often find yourself presented with an inflated price tag for the domain.

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The Brandable Insider: Analyzing One Hundred Info-Tech Brands

Your brand is the single most important investment you can make in your businessSteve Forbes

Each year, Wealthfront, the automated investment service, releases a list of the most desirable, mid-sized tech companies. Wealthfront believes that the most important financial decision any young person can make is where they choose to work and launch their career. With this in mind, they publish an annual list of the info-tech companies most likely to turn into big business. In other words, the best of the best.
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78 newly funded startups and their domain names: Garrison.com, Endor.com, Current.com

Funding activity was down a bit last week as we tracked 78  startups raise $264,541,810 in venture funding. As usual, the vast majority of these new companies launched with a .com address, 75%.  The ccTLD claimed the second spot again with a little over 11% of the pie. There are four startups that went with one of the new extensions: one .Clinic, a .Blue and two .Club’s

Some domains I like this week include those of the London-based cybersecurity firm Garrison Technology which owns the prestigious exact match Garrison.com address. Then we have Tel Aviv-based predictive software platform Endor that lets business users ask any predictive question and get high-quality results in minutes instead of months. The Endor.com domain was picked up for just $515 on NameJet back in 2014.  Last but not least we have Current, a financial technology company that provides collaborative banking solutions and does so from the ultra=premium Current.com domain. The domain name used to be developed in what seems to be some sort of video news site in a previous life.

 

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Brandable domain name sales week 10: WebCity.com, JobNinja.com, Arivo.com

It was another strong week for brandable domain name sales with five sales in the five-figure range. The top of the list is dominated by what seem to be mainly reseller sales. Someone forked out a whopping $15k+ to be the new owner of the dropped WebCity.com domain. A somewhat old school and dated sounded term in my opinion. The only true end-user sale in the top five looks to be JobNinja.com which is already in use for what seems to be a German, Tinder like, job-search app.

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The Brandable Insider: Bonjoy.com, MindRover.com and BabyBreath.com

Circumstance always plays a key role on price when buying or selling anything. Circumstance + Need + Want + Desire = price.Rick Schwartz

There were continued discussions this past week regarding the perceived rise in prices for brandable domains in the aftermarket. Some industry observers say that prices for brandable domains in the expired auctions have risen markedly over the past year while end user sales and pricing remain relatively flat. This pricing dynamic may or may not be accurate. But if it’s true, it’s not sustainable over time. Market inefficiencies can and do exist. However, the principle of supply and demand always triumphs in the end and buying and selling prices will have to re-balance eventually.

To get a feeling for how this might be impacting brandable sales and pricing in real time here’s my take on some names that were sold on March 11th.
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64 newly funded startups and their domain names: WorkJam.com, LocusLabs.com, PR.co

Funding activity was up significantly from last week as we tracked 64 startups raise $336,362,910 in venture funding. The number of companies which launched with a .com address is down a bit with 59% this week and the ccTLDs claimed the usual second spot with 19% of the pie. We have four startups that chose to launch with a new domain name extensions: .Care, .Careers, .City and one .Online

Some name + domain name combos that I like this week are those of Canada-based WorkJam which is an enterprise software that allows way to communicate with employees who aren’t sitting at a desk such as shift-based and hourly workers. I also like San-Fransisco based LocusLabs which provides an indoor location platform enabling applications across mobile, IoT and robotics. Last but certainly not least we have Pr.co which is a public relations toolkit based out of Amsterdam that enables users to create pressrooms, publish press releases, and pitch them to media contacts.

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Brandable domain name sales week 9: NatureLab.com, Reja.com, Motivo.com

There has been a lot of talks lately about rising reseller prices and more recently a decreasing (or flattening) demand from end users. I have had a slow start of the year myself with just one single end-user sale but my portfolio is too small to properly represent the entire brandable market so I decided to look at the top 20 sales from exactly one year ago and with an average sales price of $6,950 per domain name it is only slightly higher than this week’s average sales price of $6,351 per domain. A question I have been asking myself lately is if it isn’t more profitable in the current market to sell a portion of one’s brandable portfolio in the reseller market for today’s prices instead of holding for end-user sales with a 2 to 5% sell-through rate annually.

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The Brandable Insider: Grubs Are Gross and Keywords Are Trendy

“[In 2017] brandable domain names will continue to be a popular form of investment for many domainers.”James Iles

Some brandable domains are classic. I’m talking about names like NatureLab ($22K), FoodFuture ($25K), MarketingToday ($1.5 mill), and Altavista ($3.2 mill). But if you’re like me and you’re focused on brands for startup companies with relatively shallow pockets, then brandable names and keywords can be a bit more temporal, jumpy and trending.
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68 newly funded startups and their domain names: SocialAcademy.com, FriendBase.com, Requestify.com

Funding activity was down significantly last week as we tracked 68 startups raise $162,473,860 in venture funding. As usual, the vast majority of these new companies launched with a .com address, 70%.  The ccTLD claimed the second spot again with a little over 10% of the pie. There are two startups that chose to launch with one of the new extensions: one .Global and a .World

There aren’t any exceptional domain names to be seen on this weeks list but some I like are those from Social Academy, an Italy-based platform for people to discover learning opportunities at SocialAcademy.com.  I also like virtual chat application Friendbase and Oslo-based Requestify which makes it possible to request songs during social events. Both own the matching .com domain name.

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Brandable domain name sales week 8: Zome.com, PureFood.com, Vibrand.com

It was a very strong week for brandable domain name sales with five sales in the five-figure range. The top grossing sale is that of Zome.com, a nice CVCV which went for $14,000 at Sedo.com where the seller had it parked with a For-Sale landing page. The domain purefood.com sold for $11,000 at Flippa for an increase of 51%. It last sold for $7,300 on July 30th, 2016 at GoDaddy. A very nice return in under 7 months. I sold Vibrand.com for $4,500 after receiving a $750 openings offer via an Efty For-Sale landing page. I acquired the name for $558 on NameJet back in 2013 and used the domain to showcase my domain portfolio for a couple of years.

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