10 Companies With a Human Name and Matching .Com

Ferrari, Burberry, Boeing, and Barclays. Naming a company after yourself is nothing new but giving your company a popular, common first name (that isn’t yours) is a naming trend we’ve seen slowly but steadily gaining popularity over the past few years.  Startups are choosing human names for a simple reason: to humanize the product or service they’re selling. Many of today’s tech companies make software that replaces a function once done by a person and many of these startups believe that in order to win a customer’s trust, they need a human touch.

Some recent examples of such startups include New York health insurance company Oscar,  Alfred, the Boston firm named after Bruce Wayne’s butler that provides errand-running services like groceries and laundry for a monthly fee and Benny, a startup that offers freelance workers insurance, accounting and tax services. Something else, besides a popular first name as their company name, these startups have in common is that they’ve made the crucial mistake of not owning the matching .com domain name, leaving them with poor alternatives such as HiOscar.com, HelloAlfred.com, and UseBenny.com

So let’s have a look at ten companies that did got it right and do own the matching .com for their human first name. (more…)

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Brandable domain name sales week 24: Oulin.com, MegaDeal.com, BrandMagic.com

It was another strong week for brandable domain name sales with five names selling for five-figures. The top sale of the week was Oulin.com which sold for a whopping $44,750 at DropCatch last Saturday.  Prior to the drop, the domain name was owned by a Ningbo, China-based kitchen utensils manufacturer.  The buyer seems to be an individual domain name investor from Beijing, China.

Some domain names I like on this week’s list include MegaDeal.com, BrandMagic.com and CrowdStarter.com

Here’s this weeks list: (more…)

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66 newly funded startups and their domain names: Riversand.com, Armis.com, CarFirst.com

$382,620,830 in funding was raised by 66 new startup companies last week. More than 68% of these companies launched with a .com domain name with the ccTLDs being a strong second with almost 20%.  There is not a single startup on the list this week that decided to launch with one of the new domain name extensions.

Not a great list of domain names this week but some I do like include those of Riversand Technologies, a Texas-based Master Data Management (MDM) and a Product Information Management (PIM) company which raised $35m in Series A funding. I also like IoT security company Armis raises which raised $17m and is using the matching Armis.com domain name. Armis is Latin for “by force and arms.” Last up there’s CarFirst which is a first of its kind one-stop shop at Carfirst.com to sell your car with no hassle in Pakistan.

Here’s this weeks list: (more…)

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10 companies that rebranded and upgraded their domain name in the process.

A couple days ago I wrote about Digital pharmacy startup ScriptDash which rebranded itself as Alto and acquired the Alto.com domain name in the process. There are several reasons why a startup or established company needs to go trough a rebranding but one of the most common reasons is when a company enters into a new line of business or market that is not cohesive to the existing brand identity. Remember when Apple was known as Apple Computer? As the company evolved into new lines of business beyond computers, the original brand name was too restrictive. International expansion, a pivot, new audience, relevance, legal issues or mergers and acquisitions could be other reasons.

I thought it would be interesting to look at ten other companies that had the need or desire to rebrand and used this opportunity to upgrade to a better, premium domain name in the process.  (more…)

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Digital pharmacy startup ScriptDash rebrands as Alto, acquires Alto.com

Digital pharmacy startup ScriptDash got a new name this week, along with $23 million in Series B financing. The San-Fransisco-based startup will now go by Alto to reflect its intention to go beyond just delivery.

“We started ScriptDash to simplify the pharmacy experience for those in need. Over the past two years, it’s been our privilege to serve the San Francisco Bay Area community. We’ve learned a lot about what it means to provide you with the world-class care you deserve. In that time, we also began to feel that we had a larger story to tell than just a pharmacy that delivers. Our new name, Alto, better embodies our company’s mission to build the world’s most patient-centric pharmacy.” co-founder Mattieu Gamache-Asselin writes in the company blog announcing the news of the name change. (more…)

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Brandable domain name sales week 23: UpGift.com, Korbit.com, CoffeeLand.com

It was a splendid week for brandable domain name sales with no less than eight sales in the five-figure range. Topping the chart is UpGift.com, a domain which sold for a cool $18,000 on Sedo. Currently, the domain name is under privacy and shows a simple landing page. Another notable sale is that of Korbit.com for $17,500 which was acquired by Korea-based bitcoin startup Korbit. The company has raised more than $6.5 million dollars in funding to date so I’d say the seller let this domain name go cheap.

CoffeeLand.com is a name I really like and the buyer got it for a reasonable price imo.

Here’s this weeks list: (more…)

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75 newly funded startups and their domain names: Outcome.com, Zenlayer.com, Rigado.com

A mind-boggling $650,801,510  in funding was raised by 75 new startup companies last week. Over 68% of these companies launched with a .com domain name with the ccTLDs being a solid second choice with 14%+ share.  We have two startups on the list that are using a new domain extension for their companies: Delhi-based Image processing company Wowflux Labs which launched on the Instaclick.studio domain name and RenovoDerm, a medical device company building a line of wound care products that is using Renovoderm.tech

Some domain names that I like on this list are those of Chicago-based Outcome Health, a healthcare startup that delivers better health outcomes and impacts the human condition positively through technology. The company was formerly known as ContextMedia and rebranded as Outcome Health in January this year. As James Iles over at NamePros reported the company spent $3,488 to acquire OutcomeHealth.com from the BuyDomains marketplace before acquiring the ultra premium Outcome.com domain name which is currently being forwarded to OutcomeHealth.com. Less impressive as a domain name but not as a brand is global connection platform Zenlayer, a Los Angeles-based company founded in 2014 that just raised $10m in funding. The Zenlayer.com domain was previously listed on HugeDomains with a $2,495 price tag. Last up we have Rigado, a startup that provides low power wireless solutions for IoT and experienced engineering services. I like the name because it’s easy to remember, spell and pronounce and it has a nice ring to it. This is very basic stuff but as you can see from our weekly list many startups fail this basic task when it comes to domain names.

 

Here’s this weeks list: (more…)

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The Brandable Insider: 10 hot e-commerce companies with great domain names.

One of the most popular activities on the internet today by far is shopping. It has much allure to it, you can shop at your leisure, anytime, and thanks to smartphones, anywhere.  Although the Internet began to advance in popularity among the general public in 1994, it took another few years to develop the right security protocols (for example, HTTP) and DSL to create the right infrastructure for e-commerce and give birth to pioneers such as Amazon and eBay.  Although the dot-com crash in 2000 led to the bankruptcy and closure of many e-commerce companies, the “brick and mortar” retailers recognized the advantages of electronic commerce and began to add such capabilities to their websites.  Amazon and Ebay were among the first Internet companies to allow electronic transactions and thanks to the founders of these once startup companies we now have a huge e-commerce sector doing a staggering $1.915 trillion in sales last year with double-digit growth expected to continue through 202 when sales will top $4 trillion. (more…)

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Brandable domain name sales week 22: Zore.com, Bitwala.com, LoveTime.com

It is the first time in a while that we have a list without any five-figure sales on it. Some interesting sales nonetheless, starting off with Zore.com which sold on Sedo.com for $7,700 (and $2,550 the year prior). The buyer seems to be a Chinese domain name investor and not Zore, the startup that has built a smart gun lock and currently uses the new domain extension Zore.life. This seems like a missed opportunity for the Jerusalem-based startup that could have bought their matching .com for less than $10k but most likely has to fork out a lot more if they want to purchase the domain in the future.  Another interesting sale was that of Bitwala.com which was an expired domain name auction at GoDaddy. If you wonder why bidding went all the way up to $7,302, it is because there’s an established, global blockchain-based payment service provider named Bitwala which currently operates from the Bitwala.io domain name.  It is too early to see who won the auction and the current owner might still be able to renew the domain name.

Here’s this weeks list: (more…)

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81 newly funded startups and their domain names: Acko.com, GameMine.com, Gixo.com

$358,385,600 in funding was raised by 81 new startup companies last week. More than 79% of these companies launched with a .com domain name with the ccTLDs being a very distant second with 7.4%.  We have two startups on the list that went with a new domain extension for their companies: Paris-based finance education platform InvestiGroup which went with Investi.Group and Infonesia, an Indonesian knowledge sharing platform which can be found at Infonesia.fyi

Some domain names that I like on this list include those of Acko General Insurance which is an upcoming general insurance company in India that just raised a cool $30M to disrupt India’s insurance industry through a digital-only model. The matching Acko.com domain name seems to be acquired from brandable domain name marketplace Brandroot.com where the domain name was listed with a $23,498 price tag. I also like Los Angeles-based mobile game publisher GameMine which is using the matching GameMine.com domain name. Historial sales data shows the domain name was purchased for $596 on GoDaddy Auctions in 2016 and flipped a few months later for $3,400 at Sedo.  A profitable flip but considering the company just raised $20M in funding you can argue that the seller most likely left money on the table. Last up there’s San Fransisco-based Gixo which offers motivational, professional coaches teaching live classes to people of all fitness levels in all locations with the goal of making exercise more accessible in people’s busy lives. The company can be found at the matching Gixo.com domain name.

Here’s this weeks list: (more…)

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