Ferrari, Burberry, Boeing, and Barclays. Naming a company after yourself is nothing new but giving your company a popular, common first name (that isn’t yours) is a naming trend we’ve seen slowly but steadily gaining popularity over the past few years. Startups are choosing human names for a simple reason: to humanize the product or service they’re selling. Many of today’s tech companies make software that replaces a function once done by a person and many of these startups believe that in order to win a customer’s trust, they need a human touch.
Some recent examples of such startups include New York health insurance company Oscar, Alfred, the Boston firm named after Bruce Wayne’s butler that provides errand-running services like groceries and laundry for a monthly fee and Benny, a startup that offers freelance workers insurance, accounting and tax services. Something else, besides a popular first name as their company name, these startups have in common is that they’ve made the crucial mistake of not owning the matching .com domain name, leaving them with poor alternatives such as HiOscar.com, HelloAlfred.com, and UseBenny.com
So let’s have a look at ten companies that did got it right and do own the matching .com for their human first name. (more…)