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The Brandable Insider: Are You Making Money on the Buy?

A common wisdom in business circles is that profit is ensured if we buy right. That means acquiring assets at undervalued prices. This is a basic principle in everything from stocks to used cars. It’s an especially common saying in real estate. So how does this apply to the virtual real estate of domains? Well domaining is a little different from other investments. How? They’re more speculative. Drew Rosener once said on Domain Sherpa: ‘most of the domains we own, won’t sell in our lifetime.’ In this instance Drew was referring to end users sales but you get the point.
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Brandable domain name sales week 21: Icom.com, EnergyManager.com, Nocom.com

It was a decent week for brandable sales with three names selling in the five figure range. Leading the chart is icom.com which sold for $27,555 at auction marketplace SnapNames.com. The domain name was first registered back in 1997 and used to be the address for a web hosting business in the late nineties. This company was then acquired by Interland  (which is the current Web.com) in October 2001. I’m not sure if Web.com let the domain expire or if the domain name was auctioned off on purpose.

The fact is, there’s a ton of businesses out there that are called iCom or that use the term as a part of their company name. The domain name is taken in pretty much any TLD and the fast majority of ccTLDs so this seems to be a pretty good buy at $27k with plenty of room for a profitable flip. The new owner is currently offering the domain for sale for $200k

Some other names I like on this weeks list are EnergyManager.com, Nocom.com and WeDev.com

Here’s this weeks list: (more…)

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79 newly funded startups and their domain names: Ozlo.com, Medal.com, Shares.com

Ka-ching! $406,420,360 in capital was raised by 79 startup companies last week.  More than 72% of companies  is using a .Com domain for their website with the ccTLDs coming in second again with 12% of the pie.  With five startups on this weeks list the new gTLDs are presented really well after being completely absent from this list for several weeks in a row. It’s obviously just a snapshot of reality as the new Gs adoption has been poor and the new domain extensions are hardly a serious alternative for funded startups with a total share that still hovers only around 1% a couple of years after it’s entrance in the TLD space.

Some companies that got it right in my opinion are Seattle based artificial intelligence startup Ozlo which can be found at the matching Ozlo.com domain, San Francisco based healthcare tech startup Medal which operates from the ultra premium Medal.com domain name and last but not least there’s Shares, an all-in-one crowdfunding platform for investment in high value assets based out of London that can be found at the fantastic domain name Shares.com

 

Here’s this weeks list: (more…)

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BrandBucket introduces Seller Dashboard

Leading brandable domain name marketplace BrandBucket has just pushed a new dashboard live for sellers that helps visualize some insights into their sales performance, activity and how their portfolio compares to other sellers on the platform. BrandBucket calls it “A visual guide to help you become the best seller you can be”. By hovering your mouse over the various circles you can quickly see how do you rank against other sellers for some key metrics such as sell-through, overall revenue, and average sale price.

The new dashboard is a nice attempt to help sellers better measure their success on the platform and give quick access to important metrics such as ones annual sell-through ratio.

The feature is currently in beta so I’m not sure if this is live on all seller accounts as of yet.

Here’s a screenshot of my dashboard: (more…)

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The Brandable Insider: How to Pick a Good 5L

Last week we talked about keyword synergy. Now you’re thinking…..hmmm what about those short names he was touting the week before? Okay, okay, I get it. It’s time for some detail on the short brandables. So I’ll write about 5Ls this week. To prepare I messaged a friend who owns several thousand 5Ls and asked: What makes a five letter domain a good brandable? The message came back with a single word: “pronounce-ability.” Well I guess my friend is long on wisdom but short on words (just like her domains). Meanwhile, I’ve got a whole page to fill so here’s my take on what makes a 5L domain valuable and sell-able.
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Brandable domain name sales week 20: EveryOption.com, Saku.com, Stagr.com

It was a bit of a slow week for brandable sales with just one domain selling for five figures. That name was EveryOption.com and it went for $15,250 on GoDaddy auctions after the previous owner let it expire. I thought this was an interesting sale considering the name previously sold for $15,000 on Sedo in 2014 to an end user that used the domain for an option trading platform. It’s a solid name but I don’t think see a lot of room for a profitable flip at this price. Profit is made on the buy and that is certainly not the case with this domain imo.

Update: EveryOption.com got renewed at GoDaddy.com. 

Other names I like on this list are AgencyOne.com, Saku.com, Dahi.com and Stagr.com which is a name I sold myself.

Here’s this weeks list: (more…)

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75 newly funded startups and their domain names: Turnpoint.com, OnRule.com, JobShakers.com

Isla fox
Who doesn’t like foxes?

Before I get into this weeks list I want to introduce you guys to the newest member of my family, my beautiful daughter Isla who was born on the morning of May 9. The incredible feeling of your love becoming unlimited really is like a superhero power. Welcoming her into this world made me realize again that true happiness doesn’t come from material wealth. Speaking of which: I was quoted a cool $390,000 for the isla.com domain name via DNS so I might need to wait with my counter offer until the owner has a newborn in the hope he or she shares the same sentiment as me 🙂

Funding activity was strong this week with a whopping $428,373,560 in funding raised among 75 new startup companies. 80% of these startups is using a .com followed by the ccTLDs with 9.3%. Despite the large amount of cash raised the number of great name + domain combos are far and between. The ones I do kinda like are Turnpoint.com, OnRule.com, JobShakers.com

Here’s this weeks list: (more…)

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The Brandable Insider: The Synergy of Keywords

A major component of two word, brandable domains is the quality and relevance of their keywords. Terms like social, smart, media, cloud, health, tech and travel are all in high demand by both domainers and end users alike. But there’s another important, and often overlooked, aspect to a quality brandable. And that’s synergy. I’m talking about the interaction, cooperation and combined effect of all the letters, words and sounds in the name.
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Brandable domain name sales week 19: MyChoice.com, Nasaco.com, MommyClub.com

While prices for chips have fallen about 50% since they peaked in December 2015 the market for good brandable domains is on fire. It was another great week for brandable domain name sales with four names selling in the five-figure range.  If only more venues such as Afternic and DomainNameSales would report their sale data everyone in the industry would benefit from it in the long term. NameBio can only scrape data from auction venues such as GoDaddy Auctions and eBay which sometimes can work against you when trying to educating buyers on realistic end-user pricing.

Here’s this weeks list: (more…)

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87 newly funded startups and their domain names: Kahua.com, Bitso.com, WeDo.com

Funding activity was up significantly as we tracked 87 startup companies raise $534,157,670 in venture funding last week. 75 percent of these new companies launched with a .com address with the ccTLD coming in as a distant second again with 11%. .Io remains a popular choice among startups, taking just under 7% of the pie this week. It’s the third consecutive week without a single new gTLD on the list.

If you’re interested to learn more about what type of  aftermarket domain names are most in demand at the moment I can recommend you to check out a recent report by domain buyer broker Bill Sweetman who’s company Name Ninja posted data on the 500 most recent domain names clients have asked them to acquire.

Some name + domain name combos that i’d liked this week are from Atlanta based business to business collaboration platform Kahua. The name is derived from the Hawaiian word for “platform” and the company operates from the matching .com address. Next up we have Bitso, Mexico’s very first Bitcoin exchange, offering a platform for trading of Bitcoin with Mexican Peso at Bitso.com.  Last but absolutely not least is Los Angeles based WeDo, a mobile to do list app that enables you and the people in your life to get tasks done. The company owns the matching .com which sold in 2009 for $19,000 at Sedo.

Here’s this weeks list: (more…)

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