The Brandable Insider: Why You Should Claim Your Name

I admit it. I’m a dot-com snob. 99% of all my domains are dot-com. Every domain I’ve listed or spoken about in the 4 month history of my blog has been a dot-com. But this week I’m breaking that rule. Why? Because BruceDeBoer.net sold for $715.

Who is Bruce DeBoer? I don’t know. But I was thinking this guy must have bought his own name because a domainer wouldn’t pay that much for a dot-net. But then I thought: who in the world was bidding against this guy to get the price so high? Somebody who wanted to scoop it and then try to sell it to him for a higher price? Or maybe two domainers who had the same idea?

This is the kind of profound thinking I get to do as a domainer. And I learn stuff too. Like how someone I don’t know but shares my last name could be a globally recognized photographer I’ve never heard of.

But the real point of this story is to encourage you to get a domain with your name on it. A web search is the default action people take when they want to learn more about you. Whether its a prospective customer, a prospective employer or a man/woman you’ve asked out on a date. People want to check you out. The first Google search result should be your own web site.

Put up a WordPress site and tell your story. Or forward it to your LinkedIn or your Facebook page. But get your own web address. It impresses the heck out of people and you control the content. If the dot com is not available then try an appropriate gTLD. But get something now or you’ll end up like Bruce DeBoer paying $715 for a name that should have been a hand reg.

Some interesting brandable domains that sold this week:

Six Letter domains – Zokobo.com ($3001), Tokita.com ($1661), and Sayena.com ($188). Notice they are all in the classic CVCVCV style. That’s been a popular brandable formula for a few years and it appears there’s still demand in the domainer and end user markets. Repeating vowels seem to be a plus and ‘o’ and ‘a’ appear to be the two end letters of choice.

Five Letter Domains – Fibry.com ($449), Zurie.com ($200), Zerga.com ($225), Xcook.com ($304), Yumsi.com $114), Zuzda.com ($106), Spazy.com ($510), Fadea.com ($106), and Shoxi.com ($138). The CHIP 5L market fell apart several months ago but the 5L brandable market (with vowels) seems to be chugging along. From where I’m sitting, values seem to be slowly but steadily rising. Check out my prior blog: How To Pick a Good 5L.

TrueSolution.com ($715) – I think the plural would’ve been a much better name but this one’s good too. As I’ve said before there are no hard and fast rules for the plural in brandable names. Most of the time though I prefer the singular. However exceptions might include names like: TechLab v. TechLabs, Bizgenic v. Bizgenics, Soundgistic v. Soundgistics and so on.

NutriChef.com ($1300) and NutriSupply ($124) – I like names that start with Nutri and Nutra. Food, fitness, nutrition and health are huge markets and these kinds of names do well. Notice the huge price discrepancy between the two sale prices. One has great keyword synergy and evokes a compelling image. That image adds to its memorability and viral potential making it a powerful brand. The other name has a weak second keyword with little synergy and naturally it sold for a much lower price.

Some great brandables coming up for auction at NameJet this week:

Keith deBoer

Keith DeBoer is a part-time, domain investor with an emphasis on brandable domains. He's a domain industry writer with published content at BrandBucket, DomainShane and NamePros. He's also a brand ambassador for BrandBucket and by day, he works as an Internet consultant.

10 thoughts on “The Brandable Insider: Why You Should Claim Your Name

  1. Thanks Keith for your great insight. I like family name or sure name. But buying complete name of others is too risk for trade mark issue I think. I don’t know if it is worth or not to flip some others name like you mentioned above. I bought Bedova.com last week. I think it is worth to hold this kind of name because there are a lot of Bedovas in the world. But invest in KeithDeboer.net and sell it to you is an unethic way to get money I think, isn’t it ?

    1. I see personal names being bought in the GoDaddy drops all the time and I don’t think they are being bought by end users. I think it’s for each domainer to decide for themselves. Some people think it’s unethical to buy any domain name for the sole purpose of reselling it later to someone who wants to develop it into a business.

  2. I have bought lot of person names and sold very few to date. In my personal experience, I have found that selling person names is difficult especially 2 words name but I still keep on buying but tries to buy only those which has more number of people.

  3. I had the same issue with a guy with my name in NY who was an Illustrator. I am a SEO Coder and business owner who is a seperate individual who does web graphics, luckily I got my name years back.

  4. “Put up a WordPress site and tell your story. Or forward it to your LinkedIn or your Facebook page. But get your own web address”
    This is exactly what I did but because my name was taken I did not want to spend money buying it back or registering myname.net, org, .info or whatever. I registered myname.tel
    It includes my picture, short video, all my contact details (telephones, emails, social pages) address with a map
    and it forwards to my main website.
    Anybody can do it in 10 minutes (I guess this is why computer people don’t like it) and it cost a great total of $10
    Thank you, it works like a charm and I’ve been using it for the last year and a half.

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