Property.Works, a London-based online marketplace for commercial property, has announced the closure of a £1.5m (US$1.82M) Seed round.
The company which launched in December last year was started by former Match.com COO and tech entrepreneur Joe Cohen who founded Seatwave and sold it to Ticketmaster. His new venture Property.Works, seeks to make it easier for SMEs to view available commercial space online and to contact agents to request additional information or arrange viewings.
At Match.com Joe was responsible for the expansion and operations of Match.com, Kiss.com, uDate and Soulmates Technology businesses across 43 countries and 18 languages. Coming from a .Com giant he opted to go with a not-com for his newest venture however.
Property.Works uses the new .works domain extension for it’s domain and by branding themselves as Property.Works are making the domain extension an integral part of their company name, something I have seen more often lately among startups that use one of the many new domain name extensions.
The exact match .com PropertyWorks.com is taken and developed like many other TLDs and ccTLDs for the term. Still, Property.Works already ranks #1 in Google for the term “property works” which is a good example that you can rank perfectly fine in search engines with any of the new domain extension as long you have quality content, backlinks and PR.
Adoption of the new gTLDs among funded startups is still very low with only ~2% of startups launching with a new domain name extension in Q3 of this year.