The Brandable Insider: The Emotional Roller Coaster of Domaining

Domaining is a speculative industry. A point that really hit home for me while watching an episode of Domain Sherpa last year. A panel guest and industry icon who appears frequently on the show said: “most of the domains we own will never sell [to an end user] in our lifetime.” That’s just the straight up, unflattering, reality of our industry.

Against all odds
The odds of any random domain being purchased by an end user this year are probably in the same neighborhood as the odds that we’ll be struck by lightning in our lifetime (1 in 12,000).

However, hard work and skill can lower those odds significantly. At least that’s what we think. And so it’s, under that gray veil of potential self-delusion, that we labor and search for those elusive, 50 times investment, end user deals.

Lightning strikes
It’s this kind of business dynamic which creates, for me and others, a roller coaster of emotions as we plunge from a post deal high to the depths of an unexpected dry spell, depression. I had one such experience this fall when I suffered my first dry month in more than a year. Fortunately, my pre-holiday domainer’s funk was obliterated by a recent string of three end user sales – all in one week.

Looking back
I thought I’d best take advantage of this seller’s high and look back fondly on my second full year of domaining. It’s been a year of great success and this year’s sales were six times last year’s revenues. I have a lot to be thankful for.

A lot of credit goes to me but no one succeeds alone and there’s a lot of people who gave me a leg up along the way. Folks that have helped me by sharing their wisdom, experience, insight and support.

Thank you!
Therefore my gratitude extends to Michael Krell and Margot Bushnaq at BrandBucket, Doron Vermaat at DNgeek, Eric Lyon at NamePros, former BrandBucket ambassador Andrew Rice, “Domain Shane” Cultra, Michael Cyger at Domain Sherpa and Giuseppe Graziano at GGRG.com to name a few.

All of these people gave me, at one time or another, many of them unknowingly, a small gift of advice, recognition or encouragement that was meaningful to my growth as a domainer. I really hope that I have the chance to thank all of these fine people, in-person, next month at NamesCon.

You too
I also offer my heartfelt thanks to YOU and the many who have supported me by reading my blogs and giving valuable feedback and commentary over these many months. I hope everyone will have the opportunity to thank those that have helped them this past year and to pay those favors forward to others in need.

Meanwhile……. everyone gets inspired by a big sale. So here’s a list of some of the largest, double keyword, brandable domain transactions this year:

BabyGames.com ($250,000) – Sold by Nokta Domains in November it’s now a mobile games website for girls.
OrganicBaby.com ($168,000) – Sold by Uniregistry this summer it’s currently parked at Register.com.
NeverFail.com ($150,000) – Another summer sale by Uniregistry now the home of an international cloud service company, headquartered in Austin, Texas, which promises iron clad data protection.
TotalCare.com ($120,000) – A private sale that took place in March. The domain now hosts the Asian company, ThinkTop Infotech.
CountryInn.com ($80,000) — Another private sale from the summer. It’s now the home of the Country Inn & Suites by Carlson a hotel company with 1,370 properties in over 110 countries.

Here are some tempting brandables up for sale at NameJet this week:

Keith deBoer

Keith DeBoer is a part-time, domain investor with an emphasis on brandable domains. He's a domain industry writer with published content at BrandBucket, DomainShane and NamePros. He's also a brand ambassador for BrandBucket and by day, he works as an Internet consultant.

10 thoughts on “The Brandable Insider: The Emotional Roller Coaster of Domaining

  1. Looking forward to seeing you at NamesCon in January, Keith. I always find your articles insightful and well articulated, so the feeling is mutual. Congrats on your 6X last year’s revenue!

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