Top 100 brandable domain name sales for 2016

Two years ago I compiled a list of the top 100 brandable domain name sales during 2014 which planted the seed for the weekly brandable sales series on the highest, reported brandable domain name sales all throughout 2015 and now 2016.  Based on more than 1000 reported brandables sales during the year I have once again compiled a list of the top 100 brandable domain name sales for 2016 and as a bonus here’s a downloadable spreadsheet of the top 1000 sales for the year for further analysis.

The criteria for inclusion in the list are the same as previous years.

  • No numeric domains
  • Dotcom only
  • No 2L & 3L domains (as they are a breed on their own)
  • No one-word dictionary domains (in any language). This means the sale of Hora.com is not included for example as it’s the Spanish word for Hour.
  • Unless a word has an alternative spelling such as No 18 on the list, Humann.com or No 61, Typsy.com
  • No 4-letter acronyms unless they are pronounceable and used as a brand name instead of an acronym (many examples of those on this list!)
  • Two keyword domains can qualify. No 54, BrightEnergy.com, for example, is a brandable domain name while CleanEnergy.com would not have made this list.
  • Variation on words are allowed, such as No 715, Productly.com (none of these in the top 100 this year)

The 100 biggest sales this year account for $3,343,894 in sales compared to $3,168,440 in 2015 and $2,989,652 in 2014. This year it’s top 100 includes only 17 4-letter domain name sales compared to 30 in 2015 and 25 in 2014.

Uniregistry is once again the dominating marketplace with a whopping 49% of all sales in the top 100. Sedo.com is the runner-up, accounting for 28% of sales. Unfortunately, Afternic, GoDaddy, and BrandBucket do not report their sales and sales made via the Efty platform are private unless the seller decides to report a sale to DNJournal or NameBio.

Here’s this year’s list:

Domain NamePriceWhere
OrganicBaby.com$168,000Uniregistry
HotBot.com$155,000Sedo
NeverFail.com$150,000Uniregistry
Veda.com$100,000Uniregistry
NewsNow.com$88,000Uniregistry
ClearTax.com$80,000Uniregistry
Bink.com$80,000Uniregistry
YouCoin.com$79,568Sedo
Acure.com$65,000Pvt Sale
Fasfa.com$50,600GoDaddy
Cloudlet.com$50,000Uniregistry
Liby.com$45,000Uniregistry
SportsPal.com$44,000Uniregistry
Ledian.com$42,216DropCatch
MicroCube.com$40,000Sedo
Baab.com$40,000Uniregistry
Urbo.com$40,000Uniregistry
Humann.com$39,600Uniregistry
AnimalsUnited.com$39,000Sedo
AudioArt.com$38,000Uniregistry
ePhoto.com$37,000NameJet
ePhoto.com$37,000NameJet
SmartShip.com$37,000Uniregistry
OrangeBank.com$36,000Uniregistry
eLuxury.com$35,200NameJet
BetterBurger.com$35,000Philanthropist.com
HostVip.com$35,000Uniregistry
OneCash.com$35,000Uniregistry
StarWorld.com$35,000Sedo
GameWin.com$35,000Sedo
EqualityHealth.com$30,000Sedo
Tekpoint.com$30,000Sedo
Mycite.com$30,000Sedo
Yeay.com$30,000Uniregistry
LiveMe.com$28,500Sedo
Entr.com$28,200Uniregistry
Icom.com$27,555SnapNames
Lidi.com$27,161DropCatch
Newbi.com$27,000Uniregistry
MediDate.com$27,000Uniregistry
MakeThingsBetter.com$25,000Sedo
PayBoost.com$25,000Sedo
Avasis.com$25,000Uniregistry
PayBoost.com$25,000Uniregistry
ProBox.com$25,000Uniregistry
InvestingSense.com$25,000Uniregistry
Wapp.com$25,000Uniregistry
CodeFactory.com$25,000Sedo
DataMesh.com$25,000Sedo
MyMed.com$25,000Sedo
Numo.com$25,000Flippa
IdealSleep.com$24,888Sedo
FirstSport.com$24,480Sedo
BrightEnergy.com$24,350Sedo
Prado.com$24,165SnapNames
CommercialDirect.com$24,000Uniregistry
TrustPower.com$24,000Uniregistry
AdMen.com$24,000Uniregistry
Ibbu.com$23,000Uniregistry
SocialShop.com$22,940NoktaDomains
Typsy.com$22,800Uniregistry
SoTasty.com$22,578Uniregistry
BigDay.com$22,000Uniregistry
KeyPoint.com$22,000Uniregistry
StartSelect.com$21,660Sedo
Buzzlike.com$21,280Sedo
Lendus.com$21,250SnapNames
Ezee.com$20,500Grit Brokerage
Colven.com$20,000Sedo
Bankster.com$20,000Sedo
LeoTech.com$20,000Sedo
BestBody.com$20,000Sedo
BetterBurgers.com$20,000Philanthropist.com
Synd.com$20,000Uniregistry
TaskMate.com$20,000Uniregistry
TrueStory.com$20,000Sedo
Bleem.com$20,000Uniregistry
Golgi.com$20,000Uniregistry
Atica.com$20,000Uniregistry
EcoMax.com$20,000Uniregistry
Lucro.com$20,000Uniregistry
Pickaboo.com$20,000Uniregistry
HomeCard.com$20,000NoktaDomains
Viviq.com$19,500Sedo
Reyi.com$18,500NameJet
Conavi.com$18,000Sedo
Joya.com$18,000GoDaddy
SeoNinja.com$18,000Pvt Sale
Baymark.com$18,000Uniregistry
StarWin.com$18,000Uniregistry
Kinetica.com$18,000Uniregistry
Ozlo.com$18,000Uniregistry
TripBeat.com$18,000DomainMarket
MyChoice.com$17,877NameJet
Usurance.com$17,500GenieDomains
Solamere.com$17,500Uniregistry
Meedia.com$17,000Uniregistry
SweetLegs.com$17,000DomainMarket
Diemens.com$16,800Uniregistry
SecuPay.com$16,726Sedo

Please do keep in mind that these are the highest sales that have been reported on NameBio.com during 2015. This list is meant to help give you insights and is nowhere near complete as many sales are kept private and the major market places specializing in brandable domains do not report any sales prices. 

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Doron Vermaat

Doron has over a decade of professional experience in marketing and business development for technology startups in both Europe and Asia. He is the product guy behind domain name management software, Efty and the founder of High West a specialized recruiter for tech and digital talent. In his spare time, he moonlights as a domain name investor. He lives in bustling Hong Kong with his wife Fay, daughter Isla and their rescue dog Pepper.

5 thoughts on “Top 100 brandable domain name sales for 2016

  1. Well-researched data Doron! Thanks for sharing. Most of the sales go unreported but I think whatever data we get from aftermarket venues is good enough for understanding the value of a particular name or a domain.

    1. The answer might surprise you: they aren’t. The vast majority of Uniregistry sales from 2016 are sales closed via their brokerage system, not their marketplace. And pretty much all leads coming into the brokerage system come from their parked pages so the answer to the question “which is the best platform to sell a brandable domain?” is: the domain name itself.

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