Ferrari, Burberry, Boeing, and Barclays. Naming a company after yourself is nothing new but giving your company a popular, common first name (that isn’t yours) is a naming trend we’ve seen slowly but steadily gaining popularity over the past few years. Startups are choosing human names for a simple reason: to humanize the product or service they’re selling. Many of today’s tech companies make software that replaces a function once done by a person and many of these startups believe that in order to win a customer’s trust, they need a human touch.
Some recent examples of such startups include New York health insurance company Oscar, Alfred, the Boston firm named after Bruce Wayne’s butler that provides errand-running services like groceries and laundry for a monthly fee and Benny, a startup that offers freelance workers insurance, accounting and tax services. Something else, besides a popular first name as their company name, these startups have in common is that they’ve made the crucial mistake of not owning the matching .com domain name, leaving them with poor alternatives such as HiOscar.com, HelloAlfred.com, and UseBenny.com
So let’s have a look at ten companies that did got it right and do own the matching .com for their human first name.
Alice.com is an open, online retail platform for fresh gourmet coffee focused primarily on linking artisan roasters to end consumers directly. The company paid $250,000 for the Alice.com domain name back in 2008.
Lynda.com is an online learning company that provides video tutorials to learn about software, and creative and business skills. The company was acquired by LinkedIn for a whopping $1.5 billion dollars in 2015. The company also owns Linda.com
Mark.com is home to the personal domain name marketplace of Kevin Ham, the legendary domain name investor who was once labeled “The man who owns the Internet” by Business 2.o magazine in a now historic article from 2007. You do not hear or see much from Kevin Ham but with domains such as God.com, January.com and Heaven.com he still owns one of the best portfolios in the entire industry
Lucy Activewear, formerly known as Lucy.com, is an American clothing retailer. Founded in November 1999 by former Nike executives, specializes in activewear for women. Initially an online-only retailer, Lucy opened brick and mortar stores in 2002 after the bursting of the dot-com bubble; for several years, the company completely shut down its web store. The company was acquired in 2007 for $110 million by VF Corporation.
Cleo offers enterprise integration software solutions that enable managed file transfer, network fax, and interactive messaging activities. The company was acquired by investment firm Globe Equity Partners in 2012.
Zoey is a premium eCommerce platform built from Magento Community Edition that helps ambitious merchants grow their businesses.
Dave is a US-only app that predicts upcoming expenses and alerts users if their balance is at risk. James Iles at NamePros published a must-read interview with Dave’s founder Jason Wilk about how the company managed to acquire the Dave.com domain name earlier this year.
Lulu Press operates as a web-based electronic publishing company that allows customers to publish and sell online content. Each month, they add approximately 20,000 titles to their catalog.
Founded in 1991, Ryan is an award-winning global tax services firm, with the largest indirect tax practice in North America and the sixth largest corporate tax practice in the United States.
Tiffany & Company is an American multinational luxury jewelry and specialty retailer headquartered in New York City, United States.
Some stellar brandable domain names coming up for auction at NameJet this week include:
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