Behind the Brandable Keyword: Hero

Over the years both Keith and I have written a lot about keyword-based brandable domain names. Their popularity among newly started companies has overtaken the demand for a completed invented name over the years. Personally, I began to focus on acquiring more keyword brandables around 3 years ago and they have outperformed the invented names in my portfolio by miles in terms of end-user sales. In this new series, I want to focus on one particular keyword at the time starting with Hero.

Company names ending in Hero have always been popular but the last few years we have seen many new startups with a Hero name making huge waves and securing big rounds of funding. Some examples are:

  • Food delivery startup Delivery Hero raised almost 2 billion dollars in funding and went public with a listing on the Frankfurt Stock Exchange earlier this year.
  • Digital learning platform Course Hero has raised $17.39 million dollars in funding to date and is one of the 20 most visited education websites in the world.
  • Data visualization and big data startup DataHero were acquired by Cloudability last year after it raised more than $10 million dollard in venture funding.
  • Financial services startup LoanHero provides financing for the important things in life. The company has raised almost $5 million dollars in funding to date.

All of the above companies own the matching .com domain name for their brand. Although most sales in this category have remained private and unreported there are still plenty of public sales figures for domain names ending in Hero. Some of the largest ones include:

DomainPriceVenue
LocalHero.com27,500 USDSedo
FootballHero.com9,900 USDAfternic
SalesHero.com7,000 USDSedo
TomyHero.com6,061 USDUniregistry
LawHero.com6,000 USDUniregistry
EarthHero.com5,000 USDSedo
PriceHero.com5,000 USDSedo
HireHero.com4,699 USDSedo
TextHero.com4,500 USDAfternic
CampHero.com4,225 USDAfternic

Do you own or have you sold any Hero domain names? Let us know in the comments.

Some interesting brandables coming up for auction at NameJet this week include:

Doron Vermaat

Doron has over a decade of professional experience in marketing and business development for technology startups in both Europe and Asia. He is the product guy behind domain name management software, Efty and the founder of High West a specialized recruiter for tech and digital talent. In his spare time, he moonlights as a domain name investor. He lives in bustling Hong Kong with his wife Fay, daughter Isla and their rescue dog Pepper.

8 thoughts on “Behind the Brandable Keyword: Hero

  1. Hero names always competitive when they appear at auction.

    Okeno.com on namejet has a $1-2.5K reserve. No idea why sellers put reserve like this at a wholesale platform.

  2. I like “Hero” domains. I do believe in it in both forms (starting and ending).

    I sold GarageHero.com for $999 on Jul 20, 2017. HeroApps.com for $1,999 on Jul 31, 2017. I still own:
    EnergyHero.com
    PaymentHero.com
    ConsultingHero.com (I guess it was yours). I also have:

    HeroDesign.com
    HeroFish.com

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