10 startups that launched with a premium domain name in 2017

A lot of startups struggle with the naming process when they start and an even larger number fails in acquiring a great domain name for the company that they just launched. The general sentiment among these startups is that they can always go through a rebranding if needed or upgrade their domain name when they gain healthy traction and raise more funding.  But not all startups. Every now and then we’ll see newly funded startups launch with a killer, ultra premium domain name. Right from the start.

Here are 10 of them that announced funding this year:

  1. Wasabi.com – First of there’s Boston-based cloud storage startup Wasabi. They compete with giants such as Amazon AWS, Microsoft’s Azure and Google’s Cloud Platform.  They are armed with $8.5M in venture funding and the premium domain name Wasabi.com.
  2. Capital.com – Fintech company Capital.com operates a mobile trading app that allows its customers to invest in various financial instruments with the use of AI. The startup raised a cool $25M in funding and uses the ultra-premium Capital.com domain name.
  3. Circulation.com – Boston-based transportation start-up Circulation which uses cutting-edge technology to manage the logistics and transportation throughout healthcare. The company uses the premium, exact-match Curculation.com domain name.
  4. Pray.com -California-based Pray.com is a private social networking company that describes itself as “a website and mobile app that helps people live with purpose and connect with faith”. Since there isn’t any public sales data on the Pray.com domain name sale I did a bit of research and found this interesting Q&A in which one of the founders of the company shares how they were able to get their hands on such a valuable domain name.
  5. Outcome.com – Chicago-based Outcome Health is a healthcare startup that delivers better health outcomes and impacts the human condition positively through technology. The company was formerly known as ContextMedia and rebranded as Outcome Health in January this year. As James Iles over at NamePros reported the company spent $3,488 to acquire OutcomeHealth.com from the BuyDomains marketplace before acquiring the ultra-premium Outcome.com domain name which is currently being forwarded to OutcomeHealth.com.
  6. Prefer.com –  Prefer is a California-based startup that connects service professionals and clients through trusted referrals. They use the premium Prefer.com domain name which was first registered in 1995 and seems to have been parked with GoDaddy since 2013.
  7. Dave.com – Los Angelos-based app Dave predicts upcoming expenses and alerts users if their balance is at risk. The fintech startup managed to acquire the Dave.com domain name for their company. James Iles over at NamePros spoke with founder Jason Wilk about the acquisition of the domain name here.
  8. Upgrade.com – San Fransisco-based Upgrade is a lending company that offers a credit monitoring through its platform for free. The company recently raised a whopping $60M Series A funding round and owns the Upgrade.com domain name.
  9. Indi.com – California-based Indi is an engagement commerce video platform for brands operating from the very nice indi.com domain name which sold for $22,300 in 2007 on SnapNames and then a few years later for a nice $115,000 via DomainNameSales (Uniregistry market).
  10. Current.com – Last but not least we have Current, a financial technology company that provides collaborative banking solutions and does so from the very nice Current.com domain. The domain name used to be developed in what seems to be some sort of video news site in a previous life.

Some great brandables coming up for auction at NameJet this week include:

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Doron Vermaat

Doron has over a decade of professional experience in marketing and business development for technology startups in both Europe and Asia. He is the product guy behind domain name management software, Efty and the founder of High West a specialized recruiter for tech and digital talent. In his spare time, he moonlights as a domain name investor. He lives in bustling Hong Kong with his wife Fay, daughter Isla and their rescue dog Pepper.

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