Brandable domain name sales week 28: Trustwork.com, Nerdvana.com, StorageLand.com

Despite the summer months, we’re seeing some pretty solid brandable domain name sales. We have four domain names grossing five-figures this week with Trustwork.com leading the chart with a $30,000 sales price.  Some other notable sales include Nerdvana.com which sold for $11,600 on reseller platform NameJet.com. The domain name was first registered back in 1994 and recently expired at Network Solutions. There are quite a few businesses for which this domain name could be a nice upgrade but they all seem to be in the small business category such as a coffee shop, a game shop or an indy clothing store and not very likely to spend five-figures on a domain name imo.

Some names I like on this weeks list include Envia.com, IceBerry.com and StorageLand.com

Here’s this weeks list: (more…)

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56 newly funded startups and their domain names: YourFeed.com, Bonivo.com, TakeoutKit.com

The summer holiday is making it impacts as we have a  pretty small list this week with just 56 startup companies that raised a combined $324,022,950 in venture funding last week. 57% of them is using a .com for their domain name with the ccTLDs as a very strong second choice with a little over 28% this week. We have two startups on this weeks list that are using a new gTLD, one .Live and a .Xyz

I struggled to pick a few domain names on this weeks list that I really liked but some that are not bad include London-based yourfeed which is a social media and networking platform to connect brands with fans on the matching yourfeed.com domain name. Another name I like is from California-based consulting company Bonivo which serves blue chip in their digital transformation. This is a good example of a pure invented name, the type a new company can easily find and buy in the $2,500 range from a brandable domain name marketplace such as BrandBucket or BrandRoot.com.

Here’s this weeks list: (more…)

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Behind the Brandable Keyword: Hero

Over the years both Keith and I have written a lot about keyword-based brandable domain names. Their popularity among newly started companies has overtaken the demand for a completed invented name over the years. Personally, I began to focus on acquiring more keyword brandables around 3 years ago and they have outperformed the invented names in my portfolio by miles in terms of end-user sales. In this new series, I want to focus on one particular keyword at the time starting with Hero.

Company names ending in Hero have always been popular but the last few years we have seen many new startups with a Hero name making huge waves and securing big rounds of funding. Some examples are: (more…)

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Brandable domain name sales week 27: GoGirl.com, MoneyMaster.com, HireHero.com

Elliot Silver broke the news today that Elon Musk purchased the historic X.com domain name back from PayPal, the company he co-founded and previously was called X.com. If you don’t know this piece of internet history I can recommend this short video in which a young Elon talks about starting X.com (among other things).  Elon got help from legendary domain name brokerage firm MediaOptions to buy back the domain that, as he tweeted, has great sentimental value to him.

Back to some more modest transactions, some brandable domain names that sold this week that I like include GoGirl.com, MoneyMaster.com and HireHero.com

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67 newly funded startups and their domain names: Muso.com, Pray.com, FashionTrade.com

The summer is causing things to slow down a bit in venture capital land as we only saw $255,651,880 in capital raised by 7867 new startups companies. Over 76% of these companies launched with a .com domain name with the ccTLDs being a very distant second with a share of almost 9%.  After an absence of three weeks, the new domain name extensions made a bit of a comeback this week with three entries on the list including a .Horse domain name!

Despite a rather small list there definitely are a few companies who launched with a great domain name. First, there’s MUSO, A UK-based software company that provides anti-piracy solutions for enterprises. The matching Muso.com was acquired for just $7,915 from Afternic in 2008. Next up we have a California-based startup with the ultra premium domain name Pray.com, the private social networking company describes itself as “a website and mobile app that helps people live with purpose and connect with faith”. Since there isn’t any public sales data on the Pray.com domain name sale I did a bit of research and found this interesting Q&A in which one of the founders of the company shares how they were able to get their hands on such a valuable domain name. He says the sales price was comparable to that of Bible.com but I am unaware of any public sales data on that domain name either. Last up there is Dutch retail startup FashionTrade which is an online fashion marketplace operating at FashionTrade.com where brands and retailers can connect and do their wholesale business online.

Here’s this weeks list: (more…)

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10 Companies That Spend $50k+ on a CVCV.com Domain Name

I’ve often written about the fast increase in the value of domain names in the CVCV (consonant-vowel-consonant-vowel) pattern. While it was possible to pick up a nice CVCV .com domain name in the reseller market for a few hundred bucks in 2007 you have to fork a few thousand dollars to acquire the same domain name a decade later. A good example is Rumo.com which sold for $3,750 in a private transaction back in 2006 and recently sold for $20,388 on NameJet. Or Reyi.com which sold for $7,610 in 2012 on NameJet and fetched $18,500 last year on the same site.

The reason for this is simple. Entrepreneurs love short and catchy company brands and names in the CVCV pattern are almost always easy to say, easy to spell and super memorable.  For this very reason, there is a very active and profitable end-user market for these type of domain names.  Below are 10 companies that with a CVCV brand name who paid up to acquire the matching .com address. (more…)

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Brandable domain name sales week 26: HomeExpert.com, ReadyForMore.com, Sadi.com

It was another stellar week for brandable domain name sales with nine domains grossing five-figures.  The top sale goes to Sedo where HomeExpert.com sold for a cool $25,000. Michael Berkens reported he sold ReadyForMore.com for $13,500 after having acquired the domain name on the drop for $255 the year before.

Some other names I like on this list include Sadi.com and PinkLeaf.com

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78 newly funded startups and their domain names: Soldo.com, WonderSchool.com, CleanCapital.com

Last week, a whopping $502,733,190 in startup capital was raised by 78 new companies. Over 73% of these companies launched with a .com domain name with the ccTLDs being a strong second again with a share of more than 19%.  For the third week in a row, there is not a single startup on the list that decided to use a new domain name extension. In fact, more startups launched with a .ai domain in Q2 this year than all new domain name extensions combined. Just think about that.

Not many great domain names on the list this week but some I do like include those of UJ-based fintech company Soldo which operates from the matching .com. A nice, short and memorable invented name. I also like California-based Wonderschool which offers a platform where people can start infant and toddler programs and preschools out of their own homes. The startup purchased the matching .com domain from BuyDomains for $1,900 earlier this year. My favorite name this week is that of CleanCapital, a financial technology company from New York that makes it easy to invest in clean energy.

Here’s this weeks list: (more…)

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10 Companies With a Great Invented Name

Let’s face it, invented names are clearly less popular as company names than those based on keywords, acronyms or the actual names or initials of the founder(s).  When we look at the fifty largest companies in the world by revenue there’s only a tiny percentage of them that carries a purely invented name such as Glencore, Foxconn, and Verizon and when we look at a list of all unicorns (startups with a current valuation of US$1 billion or more) we spot a similar trend where keyword based company names far outnumber the purely invented names.  Nonetheless, we do see a much higher percentage of invented names among today’s rising companies compared to the old guard which means the trend is changing.

“find a name that means nothing and inject your meaning and brand into it.”

There are many benefits of an invented name. One of the most important ones, in my opinion, is that an invented name can represent your message without needing to describe what you do. This will allow you to expand internationally and/or completely change your business model or market in the future without the need for a name change. Personally, I like the invented brand name and have been successful in selling them as a domain name investor over the years. In fact, my first ever sale as an investor was Obria.com which sold to a healthcare brand that went trough a rebranding process, moving away from the very descriptive “Birth Choice Health Clinics” name.

Below are 10 more companies with a strong invented brand name and the matching .com address.  (more…)

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Brandable domain name sales week 25: Weida.com, Xera.com, Brandoo.com

BOOM! Despite the start of the summer holiday the market for brandable domain names is on FIRE. Last week we saw seven five-figure sales reported with Weida.com being the top sale of the week selling for a whopping $24,301 at aftermarket auction site NameJet.com. I’ve classified the name as a brandable but have to note that the high selling price is most likely driven because the meaning of the word Weida can also be translated as “Great” in Chinese PinYin.

Some names I like on this week’s list include PowerGenius.com, Xera.com and Brandoo.com

Here’s this weeks list: (more…)

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