It was another terrific week for brandable domain name sales with five five-figure sales. The top sale goes to MoreMoney.com which sold for a cool $67,000 on domain marketplace Afternic but the sale with the most interesting story is definitely Snappa.com which was acquired as a domain upgrade by SaaS startup Snappa which was previously operating from the Snappa.io domain. Co-founder Christopher Gimmer wrote a very detailed blog post explaining why they wanted to upgrade to the matching .com and how the negotiations and acquisition of the domain name went down. I do disagree with Christopher his closing thoughts that “your preferred domain name will always be there waiting for you when the time is right.”. My advice for startups is to always try and acquire the matching .com before you launch and not once you have a viable business up and running because you will often find yourself presented with an inflated price tag for the domain.
Here’s this weeks list: (more…)