10 companies that paid up for a premium .Co domain name

It’s no secret that my money is on .com domains. It’s the only generic top-level domain that has consistently been dominating the sales charts and even with the many new TLDs that launched during the last couple of years, I do not see this changing anytime soon. There is, however, one other extension in which I have been successfully making a moderate profit (low five-figures) during the last years and that is .Co

Before .io came around, .Co easily was the most popular alternative for .com for startups and the extension has seen huge end-user adoption since it became publicly available in 2010 thanks to a very well executed and aggressive marketing push by the registry at the time.  As a result, many premium, one-word .Co domains were snapped up for big bucks during the landrush auction in 2010 and despite competition from some new, cool kids on the block such as .io and .ai, .Co continues to report impressive sales in the aftermarket.

The most important driver for its success is the large number of startups that embraced the extension over the years and build large and successful businesses on the domains with some of them forking out a significant amount of money to acquire their .Co domain. Here are 10 of them. (more…)

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The Brandable Insider: Slinq.com, Zunky.com, TheLearningSpace.com

I haven’t done a recently-sold review in a while so I thought now would be a good time. I’ve picked an array of names, in different styles and genres. All of them sold for under $600. For each one I’ve given my thoughts on why I think the name works and what industries it might be used for.

In most cases, I think these names sold at higher than “normal” prices which is great for the sellers, not so good for the buyers. What’s interesting about that though, is that people like Rick Schwartz and Drew Rosener say that while the low end of the aftermarket is currently way overpriced, many high end domains, particularly 3Ls, are going at bargain prices. Go figure. Here’s the names.
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The Brandable Domainer: Hand Reg to Sale in Two Weeks

The way most people want to negotiate in an email. They want to lay out their whole game plan and their chain of logic. What happens in that static communication is the reader gets a chance to look at where the email starts and where the email ends and they get to sit there and stare at it. Then if they don’t like where it ends they just move back, four or five moves, and take off in a different direction. So my first recommendation is to make one move at a time in an email.Chris Voss, Author of Never Split The Difference

A couple of years ago I hand regged a domain and sold it two weeks later. Doron says our readers really like to hear the details of successful domain sales. Even the small ones. So I’m gonna give the details of this one for you. As I’ve done before I’m going to publish the exact content of the emails so you can read and analyze them for yourself.

Domaining like everything else in life is a learning experience. Looking back at the emails I see some things I did well and some areas where I made mistakes or could have done better. Hopefully you can learn from them too.  (more…)

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The Brandable Insider: How to Find Good Domains for Hand Registration

“Want to be successful in the domain business? Don’t piss your money away”Michael Berkens

Every year it becomes increasingly more difficult and time consuming to find saleable brandable domains that are available for hand registration. It’s now so laborious, that its value for domainers that have good paying jobs and/or enough funds to purchase quality domains in the aftermarket, is questionable. However, as I mentioned in last week’s blog, if you have the time (maybe you’re unemployed) and enjoy spending hour after hour “panning for brandable gold” here are some tips on how to find good brandables.
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The Brandable Insider: Hand Reg Is Dead. Or Is It?

The big $$ is with the end user. You have to be patient and position yourself with a commercial location to be in THEIR PATH.Rick Schwartz, the Domain King

I wish I had a dollar for every time I’ve heard someone say hand reg is dead. I don’t think it’s true. I’ve sold a few dozen hand registered brandable domains over the past two years for prices between $2k and $3k. Was it easy? No. Did it require hundreds of hours of hard work? Yes. Was it worth it? Well…..maybe.

Domainers can still hand reg saleable brandable domains but it’s becoming increasingly difficult and very, very time consuming. To make matters worse, only a tiny percentage of what we reg and renew will sell to an end user in any given year.
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The Brandable Insider: From $19 Purchase to $4k Sale in 6 Months

When I BUY a domain I put a value on it and I stick with that value. PERIOD! Offers much lower than my value MEAN NOTHING!!Rick Schwartz

In October 2016 I acquired a strong brandable in the Go Daddy closeouts. I was very surprised that no one had bid on it and I bought it immediately. About 6 months later, I got an email from someone who was interested in buying it.

Now……….. whenever I get an inquiry on a domain, the very first thing I do, is research the person making the inquiry. I don’t respond to their email until I have some intel on the ID of the potential buyer. Why? Because my sale price and negotiation strategy may vary greatly depending on the identity of the person wanting to buy the domain.
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The Brandable Insider: Grubs Are Gross and Keywords Are Trendy

“[In 2017] brandable domain names will continue to be a popular form of investment for many domainers.”James Iles

Some brandable domains are classic. I’m talking about names like NatureLab ($22K), FoodFuture ($25K), MarketingToday ($1.5 mill), and Altavista ($3.2 mill). But if you’re like me and you’re focused on brands for startup companies with relatively shallow pockets, then brandable names and keywords can be a bit more temporal, jumpy and trending.
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The Brandable Insider: The Secret Path to Profits (Part II)

“Don’t be romantic about your domains. Don’t fall in love with them. You’re not a collector of domain names, you’re an investor.”Michael Cyger at DNAcademy

Last week we talked about money management and its crucial impact on our success as domainers. Small changes in money management can make or break our business. One of the biggest mistakes we make as domainers is renewing domains that have little chance of selling in the next one or two years.

If you had zero end user sales last year then renewals will likely take you further into the hole. If you had a few sales then renewals can still significantly erode your profits. So it’s a fine line to walk.
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The Brandable Insider: Sumo.com and Other Seemingly Mismatched Brands

There’s been a lot of press this week about the acquisition of the domain Sumo.com for a $1.5 million dollars. Noah Kagan, CEO of SumoMe has been making the rounds this week and you can find his interviews at Domain Sherpa, DomainNameWire and on his podcast blog, OKdork. You can also find articles at Entrepreneur Mag and NamePros. You can even find an opinion piece at Domain Gang which questions the wisdom of spending so much money on a brand that has no obvious correlation to its core product and service.

All this talk about Sumo.com got me to thinking. I started to reflect on all the business ventures, in a variety of industries, that have picked up dictionary word domains and are using them for brands even though there is no obvious connection between the brand and their product.

So here’s a few exact match domain-brands that could have you scratching your head.
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The Brandable Insider: Hand Regged Domains Doing Well in the Aftermarket

There’s been a lot of talk in recent months about the rising demand for brandable domains in the aftermarket. It seems more and more domainers are hopping on the brandable domain train and pushing up prices in the drops and auctions. I’ve noticed that, in some cases, domains that were hand registered less than a year ago are selling for as much as $200.

Here’s a few samples from January 2017, as reported by Namebio, listed by domain name, hand reg date (month & year), sale price in Jan 2017 and marketplace.

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