The Brandable Insider: How to Find Good Domains for Hand Registration

“Want to be successful in the domain business? Don’t piss your money away”Michael Berkens

Every year it becomes increasingly more difficult and time consuming to find saleable brandable domains that are available for hand registration. It’s now so laborious, that its value for domainers that have good paying jobs and/or enough funds to purchase quality domains in the aftermarket, is questionable. However, as I mentioned in last week’s blog, if you have the time (maybe you’re unemployed) and enjoy spending hour after hour “panning for brandable gold” here are some tips on how to find good brandables.
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Brandable domain name sales week 16: ColorStreet.com, VeryLocal.com, RobotRide.com

It was a bit of a slow week for brandable domain name sales this week with only two sales reaching five-figures. The top sale of the week goes to Sedo where ColorStreet.com sold for a cool $16,000. The buyer is Innovative Cosmetic Concept LLC, a US-based premium cosmetics brand. BrandBucket Managing Director Michael Krell shared on today’s DomainSherpa review that he sold VeryLocal.com for $8,995 after purchasing the domain previously for less than $50 on GoDaddy auctions. A very nice flip.

Other domain names I like on this list include Karamel.com, ServiceSquad.com and RobotRide.com

Here’s this weeks list: (more…)

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The Brandable Insider: Hand Reg Is Dead. Or Is It?

The big $$ is with the end user. You have to be patient and position yourself with a commercial location to be in THEIR PATH.Rick Schwartz, the Domain King

I wish I had a dollar for every time I’ve heard someone say hand reg is dead. I don’t think it’s true. I’ve sold a few dozen hand registered brandable domains over the past two years for prices between $2k and $3k. Was it easy? No. Did it require hundreds of hours of hard work? Yes. Was it worth it? Well…..maybe.

Domainers can still hand reg saleable brandable domains but it’s becoming increasingly difficult and very, very time consuming. To make matters worse, only a tiny percentage of what we reg and renew will sell to an end user in any given year.
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Brandable domain name sales week 15: Unimall.com, MomMade.com, HealthLab.com

It was another strong showing for the brandable category once again. The list below contains a 50/50 mix of both end-user and reseller sales but if it wasn’t for the sales venue if would have been hard to say which of these domain names sold to end-users and which of them to other domain name investors.

Unimall.com, a dropped domain sold for a whopping $20k on DropCatch. The company that previously owned it still owns the .de version of the domain from which they operate their e-commerce business selling utilities to students and teachers. I doubt they will be interested in buying back the .com they previously dropped for $20k+.If it was that valuable to them they wouldn’t have dropped it in the first place IMO.

Here’s this weeks list: (more…)

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The Brandable Insider: From $19 Purchase to $4k Sale in 6 Months

When I BUY a domain I put a value on it and I stick with that value. PERIOD! Offers much lower than my value MEAN NOTHING!!Rick Schwartz

In October 2016 I acquired a strong brandable in the Go Daddy closeouts. I was very surprised that no one had bid on it and I bought it immediately. About 6 months later, I got an email from someone who was interested in buying it.

Now……….. whenever I get an inquiry on a domain, the very first thing I do, is research the person making the inquiry. I don’t respond to their email until I have some intel on the ID of the potential buyer. Why? Because my sale price and negotiation strategy may vary greatly depending on the identity of the person wanting to buy the domain.
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Brandable domain name sales week 14: Tini.com, Bitcoinr.com, Mooh.com

It was another strong week for brandable domain name sales with once again, a CVCV domain leading the charts. The auction for the Tini.com domain name was won by a Chinese investor. If you’re in the market for CVCV domains or any other type of great brandable domain please subscribe to our weekly auction newsletter. We send out the first newsletter last week and the feedback has been great.

Here’s this weeks list: (more…)

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The Brandable Insider: A Look at Y Combinator’s 2017 Demo Day

“Step back and think about the difference in how end users use domains, the capital they have to invest in their name, [instead of] like a pure domain collector, and you can easily start to determine what areas make the most sense.” — Bruce Marler of Vegas Condo

In this week’s brandable entry I’m taking a look at some of the hits and misses at Y Combinator’s annual Demo Day. The event was held last week and featured pitches by more than 100 startups. Sitting in the audience were scores of investors and venture capitalists looking for their next, startup-to-acquisition, payday. The event included businesses from all over the globe and went on for two days.

Here’s a sampling of brands from the event, examined purely from a brandable domaining point of view. In my subjective evaluation I gave no consideration for the quality of business models or how well the brands corresponded to a given product or service. My approach was purely, would I be interested in buying this domain if I saw it available at a reasonable price. I also limited my list to companies who were already hosting their business at the exact match, dot-com for their brand.
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Brandable domain name sales week 12: Fotopedia.com, TheTourist.com, CleanCloud.com

It was another great week for brandable domain name sales once again with five sales in the five-figure range. The biggest sale was the previous developed and dropped Fotopedia.com domain that was caught and auctioned by DropCatch (who else?). The winning bid was a whopping $20k+. Fotopedia was a popular photo encyclopedia founded by former Apple executives in 2008 which raised more than $11m in funding but which was shut down in 2014. The site still has almost 200k backlinks and receives an estimated 15 to 20k visitors a month which is most likely the reason for the high price it went for on DropCatch.

Here’s this weeks list: (more…)

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Brandable domain name sales week 11: MoreMoney.com, Snappa.com, CoinGeek.com

It was another terrific week for brandable domain name sales with five five-figure sales. The top sale goes to MoreMoney.com which sold for a cool $67,000 on domain marketplace Afternic but the sale with the most interesting story is definitely Snappa.com which was acquired as a domain upgrade by SaaS startup Snappa which was previously operating from the Snappa.io domain. Co-founder Christopher Gimmer wrote a very detailed blog post explaining why they wanted to upgrade to the matching .com and how the negotiations and acquisition of the domain name went down. I do disagree with Christopher his closing thoughts that “your preferred domain name will always be there waiting for you when the time is right.”. My advice for startups is to always try and acquire the matching .com before you launch and not once you have a viable business up and running because you will often find yourself presented with an inflated price tag for the domain.

Here’s this weeks list: (more…)

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The Brandable Insider: Analyzing One Hundred Info-Tech Brands

Your brand is the single most important investment you can make in your businessSteve Forbes

Each year, Wealthfront, the automated investment service, releases a list of the most desirable, mid-sized tech companies. Wealthfront believes that the most important financial decision any young person can make is where they choose to work and launch their career. With this in mind, they publish an annual list of the info-tech companies most likely to turn into big business. In other words, the best of the best.
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