Brandable domain name sales week 31: GoGirl.com, Miho.com, Sisara.com

The top sale went to NameJet this week where GoGirl.com fetched $22,322. At first instance, I thought it went quite high for a reseller buy but a quick Google search brings up quite a few potential buyers for which the exact match .com would be a great upgrade.  The largest end-user sale seems to be EyeTime.com  which sold for $15,000 at Sedo. The domain name is currently still parked.

Here’s this weeks list: (more…)

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Behind the Brandable Keyword: Bright

Good brandable keywords don’t always have to be a noun such as Hero, Ninja or Geek.  Adjectives can also make a fantastic brand both as a single word or when combined with another word in a two-keyword brand name.  Just as with nouns we often see words with positive and uplifting connotations.  Bright is exactly such a word. It has a broad range of super positive meanings such as filled with light, vivid or brilliant, quick-witted or intelligent, lively and cheerful.

For this reason, it shouldn’t come as a surprise that the word Bright is included in a large number of brand and company names.  A company search for the keyword Bright on LinkedIn alone brings up more than 14,000 companies.  An interesting fact is that LinkedIn acquired the job search startup Bright.com for $120 million back in 2014 and the matching .com now forwards to LinkedIn’s own job search. (more…)

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Brandable domain name sales week 30: MyJourney.com, Urun.com, TeamUltra.com

Brandable sales slowed down a little bit last week but nonetheless, we still have two five-figure sales on the list with Lumiant.com leading the chart with a cool $17,500.  The buyer is Lumiant Corporation which is a market-driven materials science company working to discover, develop and produce breakthrough materials for next generation products.  The company was previously operating from the LumiantCorp.com domain name which now forwards to their newly acquired domain.

Some domain names I like on this weeks list include: MyJourney.com, Urun.com, TeamUltra.com (more…)

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Behind the Brandable Keyword: Geek

“An unfashionable or socially inept person” Yep, it’s an understatement to say that the official definition of the word “Geek” as you will find it in the dictionary is far from flattering.  But thanks to the rising popularity of geek entrepreneurs (and tech billionaires) such as Bill Gates and Mark Zuckerberg the word has many positive connotations in today’s society. The modern day definition of the word Geek is nicely summed up by the Urban Dictionary as “The people you pick on in high school and wind up working for as an adult”.

Because of the rising popularity of the geek persona company names ending or starting with the word Geek have become more and more popular and quite a few of these startups have evolved in established companies with strong brand recognition and large client bases. 

Some examples are: (more…)

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Brandable domain name sales week 29: Mondly.com, SweetPay.com, CryptoStars.com

We continue to see strong sales in the brandable domain name niche throughout the summer. The top sale this week was the one for Mondly.com which sold for a cool $25,000 on Sedo. The new owner of the domain name doesn’t show yet but my guess is that the buyer of the domain name is online language learning tool Mondly which currently operates from the somewhat long MondlyLanguages.com domain name. This would be a nice upgrade for them to the exact match .com

Here’s this weeks list: (more…)

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Behind the Brandable Keyword: Ninja

Officially a ninja is some sort of highly trained guerrilla warrior or mercenary in medieval Japan. In modern day however ninja are mostly seen as a myth that derives from a combination of old folk tales and modern day popular culture. For those of you like me, who grew up in the 80s your association with ninjas is most likely one of the awesome guys on the right or Yoshimitsu from the fighting video game franchise Tekken.  During the last few years, however, the word Ninja has been synonym with a range of mostly positive characteristics such as agility, stealth & camouflage, control, mindfulness and zen-like calmness.

Because of the positive connotations company names ending or starting with Ninja have become increasingly popular over the past few years and quite a few of these newly founded companies have grown into successful start-ups. (more…)

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Brandable domain name sales week 28: Trustwork.com, Nerdvana.com, StorageLand.com

Despite the summer months, we’re seeing some pretty solid brandable domain name sales. We have four domain names grossing five-figures this week with Trustwork.com leading the chart with a $30,000 sales price.  Some other notable sales include Nerdvana.com which sold for $11,600 on reseller platform NameJet.com. The domain name was first registered back in 1994 and recently expired at Network Solutions. There are quite a few businesses for which this domain name could be a nice upgrade but they all seem to be in the small business category such as a coffee shop, a game shop or an indy clothing store and not very likely to spend five-figures on a domain name imo.

Some names I like on this weeks list include Envia.com, IceBerry.com and StorageLand.com

Here’s this weeks list: (more…)

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Behind the Brandable Keyword: Hero

Over the years both Keith and I have written a lot about keyword-based brandable domain names. Their popularity among newly started companies has overtaken the demand for a completed invented name over the years. Personally, I began to focus on acquiring more keyword brandables around 3 years ago and they have outperformed the invented names in my portfolio by miles in terms of end-user sales. In this new series, I want to focus on one particular keyword at the time starting with Hero.

Company names ending in Hero have always been popular but the last few years we have seen many new startups with a Hero name making huge waves and securing big rounds of funding. Some examples are: (more…)

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Brandable domain name sales week 27: GoGirl.com, MoneyMaster.com, HireHero.com

Elliot Silver broke the news today that Elon Musk purchased the historic X.com domain name back from PayPal, the company he co-founded and previously was called X.com. If you don’t know this piece of internet history I can recommend this short video in which a young Elon talks about starting X.com (among other things).  Elon got help from legendary domain name brokerage firm MediaOptions to buy back the domain that, as he tweeted, has great sentimental value to him.

Back to some more modest transactions, some brandable domain names that sold this week that I like include GoGirl.com, MoneyMaster.com and HireHero.com

Here’s this weeks list: (more…)

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10 Companies That Spend $50k+ on a CVCV.com Domain Name

I’ve often written about the fast increase in the value of domain names in the CVCV (consonant-vowel-consonant-vowel) pattern. While it was possible to pick up a nice CVCV .com domain name in the reseller market for a few hundred bucks in 2007 you have to fork a few thousand dollars to acquire the same domain name a decade later. A good example is Rumo.com which sold for $3,750 in a private transaction back in 2006 and recently sold for $20,388 on NameJet. Or Reyi.com which sold for $7,610 in 2012 on NameJet and fetched $18,500 last year on the same site.

The reason for this is simple. Entrepreneurs love short and catchy company brands and names in the CVCV pattern are almost always easy to say, easy to spell and super memorable.  For this very reason, there is a very active and profitable end-user market for these type of domain names.  Below are 10 companies that with a CVCV brand name who paid up to acquire the matching .com address. (more…)

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