10 Companies That Spend $50k+ on a CVCV.com Domain Name

I’ve often written about the fast increase in the value of domain names in the CVCV (consonant-vowel-consonant-vowel) pattern. While it was possible to pick up a nice CVCV .com domain name in the reseller market for a few hundred bucks in 2007 you have to fork a few thousand dollars to acquire the same domain name a decade later. A good example is Rumo.com which sold for $3,750 in a private transaction back in 2006 and recently sold for $20,388 on NameJet. Or Reyi.com which sold for $7,610 in 2012 on NameJet and fetched $18,500 last year on the same site.

The reason for this is simple. Entrepreneurs love short and catchy company brands and names in the CVCV pattern are almost always easy to say, easy to spell and super memorable.  For this very reason, there is a very active and profitable end-user market for these type of domain names.  Below are 10 companies that with a CVCV brand name who paid up to acquire the matching .com address. (more…)

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Brandable domain name sales week 26: HomeExpert.com, ReadyForMore.com, Sadi.com

It was another stellar week for brandable domain name sales with nine domains grossing five-figures.  The top sale goes to Sedo where HomeExpert.com sold for a cool $25,000. Michael Berkens reported he sold ReadyForMore.com for $13,500 after having acquired the domain name on the drop for $255 the year before.

Some other names I like on this list include Sadi.com and PinkLeaf.com

Here’s this weeks list: (more…)

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10 Companies With a Great Invented Name

Let’s face it, invented names are clearly less popular as company names than those based on keywords, acronyms or the actual names or initials of the founder(s).  When we look at the fifty largest companies in the world by revenue there’s only a tiny percentage of them that carries a purely invented name such as Glencore, Foxconn, and Verizon and when we look at a list of all unicorns (startups with a current valuation of US$1 billion or more) we spot a similar trend where keyword based company names far outnumber the purely invented names.  Nonetheless, we do see a much higher percentage of invented names among today’s rising companies compared to the old guard which means the trend is changing.

“find a name that means nothing and inject your meaning and brand into it.”

There are many benefits of an invented name. One of the most important ones, in my opinion, is that an invented name can represent your message without needing to describe what you do. This will allow you to expand internationally and/or completely change your business model or market in the future without the need for a name change. Personally, I like the invented brand name and have been successful in selling them as a domain name investor over the years. In fact, my first ever sale as an investor was Obria.com which sold to a healthcare brand that went trough a rebranding process, moving away from the very descriptive “Birth Choice Health Clinics” name.

Below are 10 more companies with a strong invented brand name and the matching .com address.  (more…)

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Brandable domain name sales week 25: Weida.com, Xera.com, Brandoo.com

BOOM! Despite the start of the summer holiday the market for brandable domain names is on FIRE. Last week we saw seven five-figure sales reported with Weida.com being the top sale of the week selling for a whopping $24,301 at aftermarket auction site NameJet.com. I’ve classified the name as a brandable but have to note that the high selling price is most likely driven because the meaning of the word Weida can also be translated as “Great” in Chinese PinYin.

Some names I like on this week’s list include PowerGenius.com, Xera.com and Brandoo.com

Here’s this weeks list: (more…)

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10 Companies With a Human Name and Matching .Com

Ferrari, Burberry, Boeing, and Barclays. Naming a company after yourself is nothing new but giving your company a popular, common first name (that isn’t yours) is a naming trend we’ve seen slowly but steadily gaining popularity over the past few years.  Startups are choosing human names for a simple reason: to humanize the product or service they’re selling. Many of today’s tech companies make software that replaces a function once done by a person and many of these startups believe that in order to win a customer’s trust, they need a human touch.

Some recent examples of such startups include New York health insurance company Oscar,  Alfred, the Boston firm named after Bruce Wayne’s butler that provides errand-running services like groceries and laundry for a monthly fee and Benny, a startup that offers freelance workers insurance, accounting and tax services. Something else, besides a popular first name as their company name, these startups have in common is that they’ve made the crucial mistake of not owning the matching .com domain name, leaving them with poor alternatives such as HiOscar.com, HelloAlfred.com, and UseBenny.com

So let’s have a look at ten companies that did got it right and do own the matching .com for their human first name. (more…)

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Brandable domain name sales week 24: Oulin.com, MegaDeal.com, BrandMagic.com

It was another strong week for brandable domain name sales with five names selling for five-figures. The top sale of the week was Oulin.com which sold for a whopping $44,750 at DropCatch last Saturday.  Prior to the drop, the domain name was owned by a Ningbo, China-based kitchen utensils manufacturer.  The buyer seems to be an individual domain name investor from Beijing, China.

Some domain names I like on this week’s list include MegaDeal.com, BrandMagic.com and CrowdStarter.com

Here’s this weeks list: (more…)

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10 companies that rebranded and upgraded their domain name in the process.

A couple days ago I wrote about Digital pharmacy startup ScriptDash which rebranded itself as Alto and acquired the Alto.com domain name in the process. There are several reasons why a startup or established company needs to go trough a rebranding but one of the most common reasons is when a company enters into a new line of business or market that is not cohesive to the existing brand identity. Remember when Apple was known as Apple Computer? As the company evolved into new lines of business beyond computers, the original brand name was too restrictive. International expansion, a pivot, new audience, relevance, legal issues or mergers and acquisitions could be other reasons.

I thought it would be interesting to look at ten other companies that had the need or desire to rebrand and used this opportunity to upgrade to a better, premium domain name in the process.  (more…)

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Brandable domain name sales week 23: UpGift.com, Korbit.com, CoffeeLand.com

It was a splendid week for brandable domain name sales with no less than eight sales in the five-figure range. Topping the chart is UpGift.com, a domain which sold for a cool $18,000 on Sedo. Currently, the domain name is under privacy and shows a simple landing page. Another notable sale is that of Korbit.com for $17,500 which was acquired by Korea-based bitcoin startup Korbit. The company has raised more than $6.5 million dollars in funding to date so I’d say the seller let this domain name go cheap.

CoffeeLand.com is a name I really like and the buyer got it for a reasonable price imo.

Here’s this weeks list: (more…)

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The Brandable Insider: 10 hot e-commerce companies with great domain names.

One of the most popular activities on the internet today by far is shopping. It has much allure to it, you can shop at your leisure, anytime, and thanks to smartphones, anywhere.  Although the Internet began to advance in popularity among the general public in 1994, it took another few years to develop the right security protocols (for example, HTTP) and DSL to create the right infrastructure for e-commerce and give birth to pioneers such as Amazon and eBay.  Although the dot-com crash in 2000 led to the bankruptcy and closure of many e-commerce companies, the “brick and mortar” retailers recognized the advantages of electronic commerce and began to add such capabilities to their websites.  Amazon and Ebay were among the first Internet companies to allow electronic transactions and thanks to the founders of these once startup companies we now have a huge e-commerce sector doing a staggering $1.915 trillion in sales last year with double-digit growth expected to continue through 202 when sales will top $4 trillion. (more…)

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Brandable domain name sales week 22: Zore.com, Bitwala.com, LoveTime.com

It is the first time in a while that we have a list without any five-figure sales on it. Some interesting sales nonetheless, starting off with Zore.com which sold on Sedo.com for $7,700 (and $2,550 the year prior). The buyer seems to be a Chinese domain name investor and not Zore, the startup that has built a smart gun lock and currently uses the new domain extension Zore.life. This seems like a missed opportunity for the Jerusalem-based startup that could have bought their matching .com for less than $10k but most likely has to fork out a lot more if they want to purchase the domain in the future.  Another interesting sale was that of Bitwala.com which was an expired domain name auction at GoDaddy. If you wonder why bidding went all the way up to $7,302, it is because there’s an established, global blockchain-based payment service provider named Bitwala which currently operates from the Bitwala.io domain name.  It is too early to see who won the auction and the current owner might still be able to renew the domain name.

Here’s this weeks list: (more…)

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