Brandable domain name sales week 14: Tini.com, Bitcoinr.com, Mooh.com

It was another strong week for brandable domain name sales with once again, a CVCV domain leading the charts. The auction for the Tini.com domain name was won by a Chinese investor. If you’re in the market for CVCV domains or any other type of great brandable domain please subscribe to our weekly auction newsletter. We send out the first newsletter last week and the feedback has been great.

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The Brandable Insider: A Look at Y Combinator’s 2017 Demo Day

“Step back and think about the difference in how end users use domains, the capital they have to invest in their name, [instead of] like a pure domain collector, and you can easily start to determine what areas make the most sense.” — Bruce Marler of Vegas Condo

In this week’s brandable entry I’m taking a look at some of the hits and misses at Y Combinator’s annual Demo Day. The event was held last week and featured pitches by more than 100 startups. Sitting in the audience were scores of investors and venture capitalists looking for their next, startup-to-acquisition, payday. The event included businesses from all over the globe and went on for two days.

Here’s a sampling of brands from the event, examined purely from a brandable domaining point of view. In my subjective evaluation I gave no consideration for the quality of business models or how well the brands corresponded to a given product or service. My approach was purely, would I be interested in buying this domain if I saw it available at a reasonable price. I also limited my list to companies who were already hosting their business at the exact match, dot-com for their brand.
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Brandable domain name sales week 12: Fotopedia.com, TheTourist.com, CleanCloud.com

It was another great week for brandable domain name sales once again with five sales in the five-figure range. The biggest sale was the previous developed and dropped Fotopedia.com domain that was caught and auctioned by DropCatch (who else?). The winning bid was a whopping $20k+. Fotopedia was a popular photo encyclopedia founded by former Apple executives in 2008 which raised more than $11m in funding but which was shut down in 2014. The site still has almost 200k backlinks and receives an estimated 15 to 20k visitors a month which is most likely the reason for the high price it went for on DropCatch.

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Brandable domain name sales week 11: MoreMoney.com, Snappa.com, CoinGeek.com

It was another terrific week for brandable domain name sales with five five-figure sales. The top sale goes to MoreMoney.com which sold for a cool $67,000 on domain marketplace Afternic but the sale with the most interesting story is definitely Snappa.com which was acquired as a domain upgrade by SaaS startup Snappa which was previously operating from the Snappa.io domain. Co-founder Christopher Gimmer wrote a very detailed blog post explaining why they wanted to upgrade to the matching .com and how the negotiations and acquisition of the domain name went down. I do disagree with Christopher his closing thoughts that “your preferred domain name will always be there waiting for you when the time is right.”. My advice for startups is to always try and acquire the matching .com before you launch and not once you have a viable business up and running because you will often find yourself presented with an inflated price tag for the domain.

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The Brandable Insider: Analyzing One Hundred Info-Tech Brands

Your brand is the single most important investment you can make in your businessSteve Forbes

Each year, Wealthfront, the automated investment service, releases a list of the most desirable, mid-sized tech companies. Wealthfront believes that the most important financial decision any young person can make is where they choose to work and launch their career. With this in mind, they publish an annual list of the info-tech companies most likely to turn into big business. In other words, the best of the best.
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Brandable domain name sales week 10: WebCity.com, JobNinja.com, Arivo.com

It was another strong week for brandable domain name sales with five sales in the five-figure range. The top of the list is dominated by what seem to be mainly reseller sales. Someone forked out a whopping $15k+ to be the new owner of the dropped WebCity.com domain. A somewhat old school and dated sounded term in my opinion. The only true end-user sale in the top five looks to be JobNinja.com which is already in use for what seems to be a German, Tinder like, job-search app.

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Brandable domain name sales week 9: NatureLab.com, Reja.com, Motivo.com

There has been a lot of talks lately about rising reseller prices and more recently a decreasing (or flattening) demand from end users. I have had a slow start of the year myself with just one single end-user sale but my portfolio is too small to properly represent the entire brandable market so I decided to look at the top 20 sales from exactly one year ago and with an average sales price of $6,950 per domain name it is only slightly higher than this week’s average sales price of $6,351 per domain. A question I have been asking myself lately is if it isn’t more profitable in the current market to sell a portion of one’s brandable portfolio in the reseller market for today’s prices instead of holding for end-user sales with a 2 to 5% sell-through rate annually.

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Brandable domain name sales week 8: Zome.com, PureFood.com, Vibrand.com

It was a very strong week for brandable domain name sales with five sales in the five-figure range. The top grossing sale is that of Zome.com, a nice CVCV which went for $14,000 at Sedo.com where the seller had it parked with a For-Sale landing page. The domain purefood.com sold for $11,000 at Flippa for an increase of 51%. It last sold for $7,300 on July 30th, 2016 at GoDaddy. A very nice return in under 7 months. I sold Vibrand.com for $4,500 after receiving a $750 openings offer via an Efty For-Sale landing page. I acquired the name for $558 on NameJet back in 2013 and used the domain to showcase my domain portfolio for a couple of years.

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The Brandable Insider: The Secret Path to Profits (Part II)

“Don’t be romantic about your domains. Don’t fall in love with them. You’re not a collector of domain names, you’re an investor.”Michael Cyger at DNAcademy

Last week we talked about money management and its crucial impact on our success as domainers. Small changes in money management can make or break our business. One of the biggest mistakes we make as domainers is renewing domains that have little chance of selling in the next one or two years.

If you had zero end user sales last year then renewals will likely take you further into the hole. If you had a few sales then renewals can still significantly erode your profits. So it’s a fine line to walk.
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Brandable domain name sales week 7: UltraCast.com, WeTube.com, Convertly.com

We have some interesting sales to report this week in the brandable-sphere. BrandBucket’s Managing Director Michael Krell shared on this week’s episode of the DomainSherpa review that the aged domain name UltraCast.com sold for a cool $14,995 on BrandBucket. Another interesting sale was that of Convertly.com which sold for $6,000 on Flippa. Brandsly.com owner Wenjie Jiang shared on NamePros that she sold the domain name for $4,500 last year and that the new owner put the domain name up for sale again after he sold his business and therefore no longer needed the domain name which he originally acquired for rebranding purposes.

Other domain names I like on this week’s list include: WeTube.com, Partly.com, BitVest.com and DealSpot.com

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