The Brandable Insider: Analyzing One Hundred Info-Tech Brands

Your brand is the single most important investment you can make in your businessSteve Forbes

Each year, Wealthfront, the automated investment service, releases a list of the most desirable, mid-sized tech companies. Wealthfront believes that the most important financial decision any young person can make is where they choose to work and launch their career. With this in mind, they publish an annual list of the info-tech companies most likely to turn into big business. In other words, the best of the best.
(more…)

Read More

The Brandable Insider: Grubs Are Gross and Keywords Are Trendy

“[In 2017] brandable domain names will continue to be a popular form of investment for many domainers.”James Iles

Some brandable domains are classic. I’m talking about names like NatureLab ($22K), FoodFuture ($25K), MarketingToday ($1.5 mill), and Altavista ($3.2 mill). But if you’re like me and you’re focused on brands for startup companies with relatively shallow pockets, then brandable names and keywords can be a bit more temporal, jumpy and trending.
(more…)

Read More

The Brandable Insider: Sumo.com and Other Seemingly Mismatched Brands

There’s been a lot of press this week about the acquisition of the domain Sumo.com for a $1.5 million dollars. Noah Kagan, CEO of SumoMe has been making the rounds this week and you can find his interviews at Domain Sherpa, DomainNameWire and on his podcast blog, OKdork. You can also find articles at Entrepreneur Mag and NamePros. You can even find an opinion piece at Domain Gang which questions the wisdom of spending so much money on a brand that has no obvious correlation to its core product and service.

All this talk about Sumo.com got me to thinking. I started to reflect on all the business ventures, in a variety of industries, that have picked up dictionary word domains and are using them for brands even though there is no obvious connection between the brand and their product.

So here’s a few exact match domain-brands that could have you scratching your head.
(more…)

Read More

Online printing startup Printful invests $100k to upgrade from ThePrintful.com to Printful.com

California-based online printing dropshipping startup Printful reached out to me to share they have upgraded their domain name, going from ThePrintful.com to Printful.com, in a transaction that cost $100,000 USD. Formerly Idea Bits LLC, the print-on-demand dropshipping company is now also incorporated as Printful Inc in the state of Delaware.

“Incorporating Printful is a step toward our goal of going public on the U.S. stock exchange by 2020 and will help us raise investment capital. We decided to change our domain to better build our brand – we’re Printful, not The Printful, and our domain name needs to reflect that,” says Davis Siksnans, CEO of Printful. (more…)

Read More

The Brandable Insider: ThinkCart.com, Wealthio.com and Kantina.com

Right now Doron and I are attending NamesCon 2017 in sunny LasVegas and I’m posting this blog via telepathic artificial intelligence. Yea right! In case you’re not familiar with NamesCon, it’s one of the world’s largest domain name industry conferences and it features presentations by industry experts on a wide variety of relevant domaining topics. It’s also a unique opportunity to network, face-to-face, with the people we communicate with all year long via cyberspace. I’m sure we’ll both be writing about our respective NamesCon adventures next week.

In the meantime, let’s look at some interesting brandable sales, as reported by NameBio, recently:


(more…)

Read More

The Brandable Insider: Creating a List of Strong, Brandable Keywords

Several people have messaged me asking where they can find a list of strong, trendy, brandable keywords. The answer is everywhere and nowhere. No such list exists, that I know of, except in the toolbox of successful brandable domainers. It’s a list that’s subjective and evolves over time. It’s a list that no two domainers will agree on. It’s a list that comes from analysis, observation and experience. It’s the summation of hours spent at sites like NameBio, TechCrunch, DomainSherpa, AngelList, CrunchBase, BrandBucket, Startups-list and BrandRoot. Looking, analyzing, evaluating and deciding the relative value of each word. After a while it becomes intuitive. But in the beginning you need a written list.

For those that don’t have such a list, I’ll get you started. The way I’m going to do that is by showing you sample brands for existing startups in some of the most relevant technology niches of today. Not every keyword listed is a tier one brandable word. But most of them are. So get out your keyboard and create and refine your keyword list!

(more…)

Read More

The Brandable Insider: Failing at Domain Auctions

Success often starts with failure and I have failed many times this year. Some of my failures have been in auctions. There are many times I’ve bid and lost. Most of the time, that’s a good thing. It demonstrates my ability to limit my bidding and not go past my limit. Or as Mike Mann says: “If you beat me in the domain auction, congrats, you paid too much.” Well I’m not as cocky as Mike Mann but I do think disciplined limits when bidding is a good thing. Whether the person that outbid you “paid too much” or not is debatable. That depends on, if and when, and for how much they sell it.

On the other hand we’ve all had the experience of getting into a bidding war and letting our emotions run away with us. In those situations we go past our price limit and end up paying more than we thought the domain was worth. I’ve also had the experience where, in hindsight, I was too cheap and failed to step up and pay the price the domain was worth.

In looking back at recent auctions I see all of these scenarios at work.
(more…)

Read More

Brandable Insider: Startup Trends and Industries for 2017

Like it or not brandable domaining is trendy. So what kinds of domains should we be buying and selling this year? What are the trends? According to CIO (Chief Information Officer) dot-com there are several industries that will be dominating the tech landscape in 2017 and beyond. They include everything from virtual reality to recreational marijuana. I’m listing them here along with a description, examples of existing companies and some relevant brands already listed at the BrandBucket platform. This may give some ideas about where we should focus our attention in the coming months and years.

Artificial Intelligence (AI) means making computers behave like humans. Plain and simple. The term was coined in 1956 by John McCarthy at MIT.

* Existing Startups

    – WayBlazer, UnderArmour and Revuze.

* Sample Names from BrandBucket

    – Intellivus, HighIQ, Thinkgenic and IntelNation.

(more…)

Read More

The Brandable Insider: The Keywords of Y Combinator Startups

When selecting brandable domains for purchase and resale it’s important to know our target market. One technique is to buy names similar to the ones listed at our favorite brandable marketplace. This is a good initial strategy but in order to take our skills to the next level we need to stay in tune with the startup industry’s values and trends.

Last month James Iles wrote a great article analyzing the 1100 domain names of past and present members of the start-up accelerator, Y Combinator (YC). He wrote about the dominance of the dot-com extension, the tendency for short brands and the popularity of individual letters. It’s an enjoyable read and I downloaded the file of 1100 domains using the link at the bottom of the article.

For the purpose of further analysis and discussion I compiled the most popular keywords used by YC companies at the start of their domain name. I divided these keywords into three categories based on my personal assessment of each one’s value.
(more…)

Read More

The Brandable Insider: 10 hot healthcare startups with great brandable names

“had accident. fell of bike. broke both arms. sorry no blog this week.” That was the message that popped up on Skype when I opened my laptop on Sunday morning. It was from Keith deBoer who is the guy behind the popular Brandable Insider posts here on DNgeek.com. Every Monday I look forward to reading his thoughts and advice on brandable domains while he touches on a broad range of subjects. Keith and I share pretty similar views on what makes a good brandable domain but have quite a different investment strategy which is what makes his posts such a great addition to the blog. He’s also one of the people in our niche who’s always willing to answer questions and give advice. Keith, I wish you a speedy recovery and hope to see you back soon!

Since health tech is blazing hot right now and Keith has a strong focus on acquiring names for this space I thought It would be fitting to look at ten, high-flying startups in the healthcare industry that have a great brandable name with a matching .com domain. The healthcare landscape is rapidly changing and many new technologies are expected to have far-reaching implications in terms of diagnostics, treatments and delivery of care in the future. (more…)

Read More