The Brandable Insider: Price Increases, the Chinese Market and New gTLD Consolidation

Last week Andrew Allemann of Domain Name Wire published an insightful podcast with the 2017 predictions from domain industry execs. The predictions were far reaching and gave the big picture of what’s in store for domaining in 2017. Andrew’s podcast included insights from Andrew Rosener, Bill Sweetman, Giuseppe Graziano and a dozen more. I found it a very worthwhile listen and I highly recommend it. However, for those short on time and patience here’s the “Cliff Notes” version.
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The Brandable Insider: Identifying Milestones and Trends from 2016

As 2017 rolls clearly into view I’m looking back at the events and forces that shaped the brandable domaining space this past year. From where I sit there were a number of notable changes and events that impacted the brandable domain niche and could have an influence on our domain strategies moving forward. They’re at least worth noting and considering as we look ahead, evaluate and visualize for the coming year.

Sales & inventory are up
Self-reported sales at leading brandable marketplaces continue to improve. Although they’ve yet to release their 2016 sales totals, BrandBucket reported in their May Sellers Newsletter, that “Q1 sales dramatically outpaced last year’s Q1 and early Q2 sales.” This indicates a potentially strong sales increase year over year. Simultaneously, brandable marketplace inventories increased dramatically with some marketplaces almost doubling their 2015 inventory levels.
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Brandable Insider: Startup Trends and Industries for 2017

Like it or not brandable domaining is trendy. So what kinds of domains should we be buying and selling this year? What are the trends? According to CIO (Chief Information Officer) dot-com there are several industries that will be dominating the tech landscape in 2017 and beyond. They include everything from virtual reality to recreational marijuana. I’m listing them here along with a description, examples of existing companies and some relevant brands already listed at the BrandBucket platform. This may give some ideas about where we should focus our attention in the coming months and years.

Artificial Intelligence (AI) means making computers behave like humans. Plain and simple. The term was coined in 1956 by John McCarthy at MIT.

* Existing Startups

    – WayBlazer, UnderArmour and Revuze.

* Sample Names from BrandBucket

    – Intellivus, HighIQ, Thinkgenic and IntelNation.

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The Brandable Insider: Looking Back on the Year in Domaining

We’re coming to the end of another calendar year. Time to look back and assess what went on in the domain industry. I thought one interesting way to do that would be to look back at what leaders in our industry said a year ago. If you remember, our friend Domain Shane, was kind enough to organize and publish (here and here) the ruminations of several domain industry leaders back in December of 2015. They gave their thoughts on what might be in store for 2016.

Here are some of the things they said. Keep in mind that these folks made their comments in the last month of 2015, right at the height of the CHIP market frenzy. Let me know in the comment section who you think had the most accurate crystal ball for 2016. Ok, here we go………

Andy Booth said:

    I think it’s safe to say that trend sectors (like short and numeric dot-com) will almost certainly be at a higher point come the end of the year. I would invest in special 4 letter domains with a pattern (AABB, ABAB, ABBB, AAAB) or raise a little more cash (go in with a couple of friends) to buy a 4 number dot-com.

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The Brandable Insider: Double-Letter Domain Sales in 2016

Double-letter brandables were a popular topic this past week. DNgeek founder, Doron Vermaat, reported on the sale of Maill.com and BrandBucket Managing Director, Michael Krell discussed double-letter domains in his seller podcast. So I thought I’d go with the flow and give a 2016 sales update. Before I do that I’ll remind readers that in June I wrote two articles on this topic. In the first one I outlined my personal criteria for buying double-letter brandables. In the second, I analyzed the prior 10 years of sales.

A trend emerges
When searching NameBio for short, double-letter brandables I found only 10 sales for the period of 2005 to 2010. However, things picked up from 2011 and 2014 when 22 sold. Sales accelerated further in 2015 when 14 double-letter sales were reported. This was twice as many as any year in the prior decade according to my NameBio research.
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The Brandable Insider: How I Spent My Summer Brand-Cation

Being from a cold weather state I take a work break in the Winter and head for the tropics. That means while you’re camping in the Rockies, waiting on line at Disney World or taking selfies in front of the Eifel Tower, I’m drinking lemonade in front of the computer. You’d think that wouldn’t be helpful since traditionally summer’s the slowest season for domaining. But less domainer traffic also means fewer bidders (and less competition) at the expiring domain auctions. So I spent my days reviewing drop lists till I couldn’t see straight. To my surprise, at the end of the season I ended up with some decent brandables from places like GoDaddy, NameJet, SnapNames and Flippa.
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The Brandable Insider: 10 hot healthcare startups with great brandable names

“had accident. fell of bike. broke both arms. sorry no blog this week.” That was the message that popped up on Skype when I opened my laptop on Sunday morning. It was from Keith deBoer who is the guy behind the popular Brandable Insider posts here on DNgeek.com. Every Monday I look forward to reading his thoughts and advice on brandable domains while he touches on a broad range of subjects. Keith and I share pretty similar views on what makes a good brandable domain but have quite a different investment strategy which is what makes his posts such a great addition to the blog. He’s also one of the people in our niche who’s always willing to answer questions and give advice. Keith, I wish you a speedy recovery and hope to see you back soon!

Since health tech is blazing hot right now and Keith has a strong focus on acquiring names for this space I thought It would be fitting to look at ten, high-flying startups in the healthcare industry that have a great brandable name with a matching .com domain. The healthcare landscape is rapidly changing and many new technologies are expected to have far-reaching implications in terms of diagnostics, treatments and delivery of care in the future. (more…)

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The Brandable Insider: Are Double Letters the Latest Miicro-Trendd?

For years people have been hacking dictionary words to create company brands. I’m talking about startups like Zenefits, Bitly, Marketo, and Zomato, to name a few. But lately a new hacking style has emerged. I call it “double-letter brandables.” Just like other dictionary word hacks, double-letter brands appeal to those who want the cachet of a dictionary word without the high price tag. Current examples include the startups Fiverr.com, Worthyy.com, Givve.com, Riipe.com and Editorr.com.

Finding a double-letter brand looks ridiculously easy. But you’ll find that locating quality versions are increasingly difficult. I know, because I’ve been looking. I’ve purchased quite a few and through trial and error I’ve developed a list of principles and procedures that have guided my search. I’ll share them with you in case you’d like to dip your toe in the double-letter pool.
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Most popular domain extensions for startups in Q3 2015

After analyzing 449 newly funded start-ups that raised a combined 500+ million dollars in funding during the first quarter of the year and 748 newly funded startups who raised 1.9 billion dollars in funding during the second quarter of this year we’re back with a Q3 report which is based on 867 newly funded startups who raised a whopping 4 billion dollars in funding in the past 3 months.  More data = more accurate stats so this report gives you some great insights in which domain name extensions are gaining traction among newly started companies across the globe. .Com has been dominating with a market share of more than 75% during the first half of this year while the ccTLDs grew from 8 to 10%. The new gTLDs have been performing extremely badly so far with a combined market share below 1% in both Q1 and Q2.

So, has anything changed during the third quarter of the year? Let’s find out! (more…)

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