The Brandable Insider: Lower Commissions and New Programs at BrandBucket

Good news for owners of premium brandables who are looking for boutique, enduser sale prices on their domains. BrandBucket, announced today that it’s reducing commissions for high end sales. According to Managing Director, Michael Krell:

“Over the last year we have received many requests from buyers for premium names over $50K, but haven’t had the inventory to fulfill this demand. In an effort to attract the best names to our marketplace, we will be reducing the commission rate for names priced above $50K. Effective immediately, our commission rate for names priced $50K-$99K will be 20% and names priced $100K and over will be 15%. This change will apply to both current and future names on the marketplace.”

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Brandable domain name sales week 13: Dova.com, Yasa.com, Mutu.com

It’s not hard to see where the money is these days when it comes to brandables: CVCV .com domains. They have been dominating the charts now for weeks with both end-user sales as well as reseller sales. Dova.com sold on Sedo.com for a cool $32,025 and also the two runner ups are CVCV .coms that sold on Sedo for amounts well into the five figures. Mutu.com was purchased for $10,000 in January this year at Sedo and just sold for $17,500 again at Sedo. Not a bad return for a 2.5-month hold!

Here’s this weeks list: (more…)

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The Brandable Insider: Some of Mike Mann’s 2017 Sales

“In the future, fortune could well favor those who didn’t sell their good domain names too cheaply, or too boldly.”Frank Schilling

Mike Mann is the outspoken founder of BuyDomains.com and the non-profit, Grassroots.org. He’s also the author of the free, eBook Make Millions and Make Change. Mike is no stranger to self-promotion and often posts his sales on Twitter listing both the sale price and the date/amount of purchase. His return on investment ratio often turns a lot of heads, especially among new domainers.

What’s missing in those snapshots of recent sales are the millions of dollars in renewal fees that Mike and his partners pay each year. When you consider that most of Mike’s (published) sales are for domains he’s held for 4-5 years, the cost of renewals for his entire portfolio of 250,000 domains looms ominously overhead.

But my purpose today is not to speculate on Mike’s profitability levels. My reason for mentioning him is so we can dig into the brandable portion of his recent transactions and maybe gain some insight into what end users are currently buying.
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The Brandable Insider: Bonjoy.com, MindRover.com and BabyBreath.com

Circumstance always plays a key role on price when buying or selling anything. Circumstance + Need + Want + Desire = price.Rick Schwartz

There were continued discussions this past week regarding the perceived rise in prices for brandable domains in the aftermarket. Some industry observers say that prices for brandable domains in the expired auctions have risen markedly over the past year while end user sales and pricing remain relatively flat. This pricing dynamic may or may not be accurate. But if it’s true, it’s not sustainable over time. Market inefficiencies can and do exist. However, the principle of supply and demand always triumphs in the end and buying and selling prices will have to re-balance eventually.

To get a feeling for how this might be impacting brandable sales and pricing in real time here’s my take on some names that were sold on March 11th.
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Brandable domain name sales week 38: Smiile.com, DataChain.com, Kroo.com

People from all around the world arrived in Hong Kong this weekend to attend DOMAINfest Asia next week. I’ve been out for lunches, dinner and drinks for the last two days and the conference hasn’t even started yet. I’m having a breakfast meeting with my Efty co-founder Lionel tomorrow morning to keep things flowing so I’m going to keep this post very short as it’s already midnight here and I’d like to save a bit of energy for the next few days 🙂

Smiile.com for $18,000 is an interesting sale. There’s been a lot of these types of names listed on BrandBucket recently within the $2 to $3k range.

Here’s this weeks list:

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The Brandable Insider: Why You Should Claim Your Name

I admit it. I’m a dot-com snob. 99% of all my domains are dot-com. Every domain I’ve listed or spoken about in the 4 month history of my blog has been a dot-com. But this week I’m breaking that rule. Why? Because BruceDeBoer.net sold for $715.

Who is Bruce DeBoer? I don’t know. But I was thinking this guy must have bought his own name because a domainer wouldn’t pay that much for a dot-net. But then I thought: who in the world was bidding against this guy to get the price so high? Somebody who wanted to scoop it and then try to sell it to him for a higher price? Or maybe two domainers who had the same idea? (more…)

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The Brandable Insider: Does Your Portfolio Need Resizing?

This past February our pal, Domain Shane, interviewed several of the “biggest and most successful” domain investors to get their thoughts on the domain industry for 2016. Shane was kind enough to compile their answers and present them to the public in his blog. After reviewing these interviews a couple of times I noticed that one word came up in almost every interview. Particularly when these domain investors were asked what kind of domains they thought would be good investments this year. (more…)

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80 newly funded startups and their domain names: Nom.com, Volley.com, Spot.com

Funding activity was a bit down last week with 80 new startup companies raising a combined $215,517,790 in funding. The most popular domain extension remains .com with a 64% share. The ccTLD is the usual runner up with 20% of startups using their country code domain this week. While the US is slowing down, India continues to steal the show. Last year already was a watershed year for the Indian startups. According to NASSCOM, 2015 saw over $5 Bn of investment flowing into India’s startups, compared to just $3 Bn in 2014. India now ranks 3rd globally with more than 4,200 startups. A large number of these startups is launching on a .In domain.

There are some excellent name + domain name combos on this weeks list. To start with there’s Nom, a web and app based community for food lovers to create, share and watch their favorite stories in real-time. The company operates it’s website from the ultra premium Nom.com domain name.  There’s no public sales record but the domain is still listed on Afternic with a $1M price tag. Another company that caught my eye is Volley, an education startup that runs learning assistant camera app Volley. They use the matching .com for their website. Last but not least there’s Spot, another App based business that promises to deliver personalized recommendations for things like restaurants, bars, stores and hotels. The website can be found at, you guessed it: Spot.com (more…)

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68 newly funded startups and their domain names: Fire.glass, Seebo.com, HeroGaming.com

The funding frenzy slowed down a tiny bit but we still saw 68 companies raise a cool $361,912,450 in angel, seed and venture funding last week. More than 69% of these businesses went with .com domain and the ccTLDs following with almost 15% of the pie.  With all the choice that is out there for new companies to “unComplicate” and “get the domain name they want” we still only see one or two funded startups go with one of the new GTLDs each week. This week we have just one: Tel Aviv based cyber security startup Fireglass which raised a neat 20M first round. The company uses the Fire.glass domain name for their site. The 20 year old FireGlass.com domain is in use by a company that produces fire rated glass but the two year old startup already outranks this site with their “new” domain for the fire glass term. It’s a good example that SEO has not much to do with TLDs.

Not a lot of super good names on this weeks list but some name + domain name combos I liked are from Tel Aviv based based Internet of Things end-to-end platform Seebo which closed $8.5 million in Series A funding and can be found at Seebo.com. Another one is Hero Gaming, a Swedish game developer that operates a few popular online casino games and uses the matching HeroGaming.com domain. I love company names based around the word Hero but I think using it as a suffix is generally better sounding than a prefix. Make a wild guess who owns GamingHero.com?  🙂

Here’s this weeks list: (more…)

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37 newly funded startups and their domain names: Bumper.com, Hotify.com, Payable.com

It was another quiet week in startup land last week as we saw just 37 companies announce their first funding round. Thanks to a couple of massive Series A rounds by two Chinese companies the total dollar amount raised was still a whopping  $200,601,030. The fast majority of companies on this week list launched with a .Com domain name followed by the ccTLD’s with 16%.  My own week hasn’t been that quite so far as I got back to Hong Kong Monday evening which gave me exactly one night to prepare for the launch of the For-Sale landing page theme gallery we pushed live at Efty. We had some nice coverage across several of the industry sites and blogs but I’ll leave you with a link to a video in which Michael Cyger explains everything you need to know about this awesome new feature.

Despite the short list of start-ups this week there’s a couple of name + domain name combos I like. The first one being Bangalore based Car Repair & Service App Bumper which uses the exact match Bumper.com domain name. I also like Hotify which is another India based startup that launched a mobile app which understands you and helps you stay updated with the latest and the relevant news and info across the globe. Last but not least there’s Payable, a US based company that offers a SaaS solution supporting independent workers and the companies that pay them.  They use the Payable.com domain name which NameBio reports as sold for just $5,000 back in 2011.  (more…)

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