The Brandable Insider: Slinq.com, Zunky.com, TheLearningSpace.com

I haven’t done a recently-sold review in a while so I thought now would be a good time. I’ve picked an array of names, in different styles and genres. All of them sold for under $600. For each one I’ve given my thoughts on why I think the name works and what industries it might be used for.

In most cases, I think these names sold at higher than “normal” prices which is great for the sellers, not so good for the buyers. What’s interesting about that though, is that people like Rick Schwartz and Drew Rosener say that while the low end of the aftermarket is currently way overpriced, many high end domains, particularly 3Ls, are going at bargain prices. Go figure. Here’s the names.
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The Brandable Domainer: Hand Reg to Sale in Two Weeks

The way most people want to negotiate in an email. They want to lay out their whole game plan and their chain of logic. What happens in that static communication is the reader gets a chance to look at where the email starts and where the email ends and they get to sit there and stare at it. Then if they don’t like where it ends they just move back, four or five moves, and take off in a different direction. So my first recommendation is to make one move at a time in an email.Chris Voss, Author of Never Split The Difference

A couple of years ago I hand regged a domain and sold it two weeks later. Doron says our readers really like to hear the details of successful domain sales. Even the small ones. So I’m gonna give the details of this one for you. As I’ve done before I’m going to publish the exact content of the emails so you can read and analyze them for yourself.

Domaining like everything else in life is a learning experience. Looking back at the emails I see some things I did well and some areas where I made mistakes or could have done better. Hopefully you can learn from them too.  (more…)

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The Brandable Insider: A Look at Y Combinator’s 2017 Demo Day

“Step back and think about the difference in how end users use domains, the capital they have to invest in their name, [instead of] like a pure domain collector, and you can easily start to determine what areas make the most sense.” — Bruce Marler of Vegas Condo

In this week’s brandable entry I’m taking a look at some of the hits and misses at Y Combinator’s annual Demo Day. The event was held last week and featured pitches by more than 100 startups. Sitting in the audience were scores of investors and venture capitalists looking for their next, startup-to-acquisition, payday. The event included businesses from all over the globe and went on for two days.

Here’s a sampling of brands from the event, examined purely from a brandable domaining point of view. In my subjective evaluation I gave no consideration for the quality of business models or how well the brands corresponded to a given product or service. My approach was purely, would I be interested in buying this domain if I saw it available at a reasonable price. I also limited my list to companies who were already hosting their business at the exact match, dot-com for their brand.
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The Brandable Insider: Analyzing One Hundred Info-Tech Brands

Your brand is the single most important investment you can make in your businessSteve Forbes

Each year, Wealthfront, the automated investment service, releases a list of the most desirable, mid-sized tech companies. Wealthfront believes that the most important financial decision any young person can make is where they choose to work and launch their career. With this in mind, they publish an annual list of the info-tech companies most likely to turn into big business. In other words, the best of the best.
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The Brandable Insider: Creating a List of Strong, Brandable Keywords

Several people have messaged me asking where they can find a list of strong, trendy, brandable keywords. The answer is everywhere and nowhere. No such list exists, that I know of, except in the toolbox of successful brandable domainers. It’s a list that’s subjective and evolves over time. It’s a list that no two domainers will agree on. It’s a list that comes from analysis, observation and experience. It’s the summation of hours spent at sites like NameBio, TechCrunch, DomainSherpa, AngelList, CrunchBase, BrandBucket, Startups-list and BrandRoot. Looking, analyzing, evaluating and deciding the relative value of each word. After a while it becomes intuitive. But in the beginning you need a written list.

For those that don’t have such a list, I’ll get you started. The way I’m going to do that is by showing you sample brands for existing startups in some of the most relevant technology niches of today. Not every keyword listed is a tier one brandable word. But most of them are. So get out your keyboard and create and refine your keyword list!

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The Brandable Insider: Price Increases, the Chinese Market and New gTLD Consolidation

Last week Andrew Allemann of Domain Name Wire published an insightful podcast with the 2017 predictions from domain industry execs. The predictions were far reaching and gave the big picture of what’s in store for domaining in 2017. Andrew’s podcast included insights from Andrew Rosener, Bill Sweetman, Giuseppe Graziano and a dozen more. I found it a very worthwhile listen and I highly recommend it. However, for those short on time and patience here’s the “Cliff Notes” version.
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The Brandable Insider: How to Negotiate as If Your Life Depended on It

I just read a book called: Never Split The Difference. It’s written by an International, FBI hostage negotiator. The author, Chris Voss, tells how he successfully negotiated with Islamic radicals and American bank robbers when people’s lives were at stake. From those gripping stories he draws simple, yet profound, lessons for negotiating everything from a pay raise to a million dollar contract with a multinational corporation.

Voss now works in the private sector teaching college courses and running a business consultancy called The Black Swan Group. He teaches easy steps for enhanced negotiation outcomes. The place where many fail, according to Voss, is when they allow their emotions to take over and sabotage their plans. To avoid this he teaches his students how to develop focused listening skills and measured responses that gain the trust and cooperation of the person on the other side of the deal.

One main principle comes from the book’s title. According to Voss, splitting the difference is for losers because it leaves too much money on the table.
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The Brandable Insider: Tips and Tricks for the BrandBucket Marketplace

Its been two years since I started building my portfolio at the BrandBucket marketplace. I thought it might be a good time to share some of the things I’ve learned. Keep in mind that my tips are specifically about BrandBucket and may or may not apply to the brandable space in general. Also, they are subject to change as I continue to learn and the BrandBucket market niche evolves.

Lastly, these are my personal opinions and best guesses, not official BrandBucket guidelines that I’ve been given. As a Brand Ambassador I receive a finite number of BrandBucket listing credits each month. This is compensation for writing two monthly articles for their website and helping new sellers interact with the platform and develop their branding skills. Everything else is pretty much the same for me as it is with other sellers. Alright let’s dig in.

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The Brandable Insider: What’s Going On at the Pheenix Marketplace?

To be successful I need an edge over the mob of domainers that are scanning the drops at Go Daddy every day. For that reason I like to snoop around the non-mainstream marketplaces in hopes of finding an overlooked, brandable gem. One such marketplace is Pheenix.com.

Last year DNgeek reported on the drop catcher’s new policy of sending all domains with multiple backorders to public auction. But this week Pheenix released some better news. Tan Tran, the CEO at Pheenix, sent an email to account holders announcing that Pheenix had partnered with Escrow.com. He said that this alliance will now allow Pheenix to turbo charge it’s marketplace with new benefits like free escrow service, same day payments, and automatic domain transfers.
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