I’ve often written about the fast increase in the value of domain names in the CVCV (consonant-vowel-consonant-vowel) pattern. While it was possible to pick up a nice CVCV .com domain name in the reseller market for a few hundred bucks in 2007 you have to fork a few thousand dollars to acquire the same domain name a decade later. A good example is Rumo.com which sold for $3,750 in a private transaction back in 2006 and recently sold for $20,388 on NameJet. Or Reyi.com which sold for $7,610 in 2012 on NameJet and fetched $18,500 last year on the same site.
The reason for this is simple. Entrepreneurs love short and catchy company brands and names in the CVCV pattern are almost always easy to say, easy to spell and super memorable. For this very reason, there is a very active and profitable end-user market for these type of domain names. Below are 10 companies that with a CVCV brand name who paid up to acquire the matching .com address. (more…)