The Brandable Insider: Looking Back on the Year in Domaining

We’re coming to the end of another calendar year. Time to look back and assess what went on in the domain industry. I thought one interesting way to do that would be to look back at what leaders in our industry said a year ago. If you remember, our friend Domain Shane, was kind enough to organize and publish (here and here) the ruminations of several domain industry leaders back in December of 2015. They gave their thoughts on what might be in store for 2016.

Here are some of the things they said. Keep in mind that these folks made their comments in the last month of 2015, right at the height of the CHIP market frenzy. Let me know in the comment section who you think had the most accurate crystal ball for 2016. Ok, here we go………

Andy Booth said:

    I think it’s safe to say that trend sectors (like short and numeric dot-com) will almost certainly be at a higher point come the end of the year. I would invest in special 4 letter domains with a pattern (AABB, ABAB, ABBB, AAAB) or raise a little more cash (go in with a couple of friends) to buy a 4 number dot-com.

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The Brandable Insider: How to Avoid Becoming a New Business Casualty

Several months ago I was surfing NamePros and I noticed a guy in live chat. He said he was looking for domains to buy. I quickly sent him a private message and asked what kind of domains he was looking for. He said he wanted a domain that he could flip and make some money on. I told him every person on NamePros wanted a domain for a profitable flip. Why would they sell you a domain that they could flip themselves? He had no answer for that and I warned him to be more careful and cautious. I told him that without knowing the market he was likely to get ripped off.

I think we all started out with that same kind of naiveté but we know now that, despite the hype, there’s no overnight success in domaining. I think everyone’s heard that 8 out of 10 entrepreneurs fail within the first 18 months. I know, I know, some say “my domaining’s not a business, it’s just a hobby.” I say bull. It may be a part-time endeavor but if you’re not approaching it like a business your chance of failure is likely even higher than 80%.

If you’re new to domaining or having trouble becoming profitable, here’s eight tips to increase your chances of success:
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Top 100 brandable domain name sales for 2014

Click here for the top 100 brandable domain name sales in 2015.

I <3 brandables. It is no secret that a very large percentage of my sales and a even larger percentage of the domain names I hold in my portfolio are brandable domain names. While 2013 was the year of the rise of brandable domain names (and those market places specializing in selling them), 2014 definitely was the year of the brandadable domain name in terms reseller activity and end user sales. Anyone who has participated in dropped or pre-release auctions for short, pronounceable dotcoms this year has noticed the increasing demand and knows that after market prices have more than doubled (tripled?) during the last 2 years.

As more and more companies decide to choose a brand name domain over a keyword domain I decided it was a good time to compile a list of this years top 100 brandable domain name sales as reported throughout the year by DNjournal.com

So, what defines a brandable domain name? This is good question and many people have different ideas about what is and makes a domain name brandable. To compile this list of top 100 reported brandable domain name sales I personally decided to stick with the following criteria: (more…)

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2 years of domaining and my very first blog

Exactly 2 years ago today I bought my first domain off of Namejet.com. I was on vacation in Sri Lanka and a few weeks earlier I found out that the domain name of a company I co-founded had expired and would be auctioned on Namejet since it was registered with Network Solutions.

I was keen on re-gaining ownership of the domain so I signed up for a account and had to set my alarm at 3AM in the morning to participate in the last few minutes of the auction. I still remember the poor wifi signal in the hotel, my surprise to see quite a number of other participating bidders and of course the adrenaline when I placed the winning bid. That night I not only ended up being the owner again of the NewChinaCareer.com domain (it costs me $314) but I also learned that sites such as Namejet is where savvy investors snapped up great domain names before they came available for the rest of the “regular” folks. I was instantly hooked and have been actively investing in domain names ever since

I’ve never been a very active commenter, but reading domaining blogs quickly became part of my daily routine and allowed me to quickly get up to speed and avoid many of the newbie mistakes and pitfalls. I really appreciate those in the industry that regularly share their tricks of the trade and personal views such as Shane “DomainShane” Cultra, Elliot Silver’s DomainInvesting.com (who happened to be this blog it’s first ever reader for all the wrong reasons) and Chris from TLD.org. Invaluable for me as well are those that spend the time to pen down extensive reviews on services and products and interviews with industry leaders such as Raymond Hackney and Michael Cyger from DomainSherpa.com.

I’m determined to make an effort in the new year to give back and contribute by sharing my own experiences, mistakes, strategies and thoughts here on DNgeek.com. Happy New Year!

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