The Brandable Insider: How to Negotiate as If Your Life Depended on It

I just read a book called: Never Split The Difference. It’s written by an International, FBI hostage negotiator. The author, Chris Voss, tells how he successfully negotiated with Islamic radicals and American bank robbers when people’s lives were at stake. From those gripping stories he draws simple, yet profound, lessons for negotiating everything from a pay raise to a million dollar contract with a multinational corporation.

Voss now works in the private sector teaching college courses and running a business consultancy called The Black Swan Group. He teaches easy steps for enhanced negotiation outcomes. The place where many fail, according to Voss, is when they allow their emotions to take over and sabotage their plans. To avoid this he teaches his students how to develop focused listening skills and measured responses that gain the trust and cooperation of the person on the other side of the deal.

One main principle comes from the book’s title. According to Voss, splitting the difference is for losers because it leaves too much money on the table.
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Here are 1134 names that sold on BrandBucket

Brandable domain name marketplace BrandBucket.com has seen phenomenal growth since the site gained instant popularity with domainers who suddenly started to discover the high ROI that can be achieved by offering catchy domain names with a logo and description as a “brand in a box” during the summer of 2014.

Around the same time Raymond Hackney from TLDinvestors published a incredible post in which he published and analyzed all the Brandbucket sales to that date: Brand Bucket Sales – Inside The Numbers

Since then the site’s inventory increased from a couple of thousands names to more than 10,000 handpicked names that are listed exclusively on BrandBucket and the company rolled out a completely revamped version of the marketplace last summer. One of the many changes, to the disappointment of many sellers, was that they stopped listing previously sold names.

Raymond his analysis acted as the perfect guideline for me when I started out investing in brandables and helped me make a lot of $$. I thought it would be incredibly helpful for anyone else  investing in (or interested in) brandables to have an updated list on what type of names sell on Brandbucket theses days so I decided to spend a few hours glued to my screen and have updated the original list with another 566 confirmed sales that I sourced from several NamePros threads and with a simple Google search hack.

Here’s the list:

Please note that this list is nowhere near complete, most likely it is just the tip of the iceberg.  (more…)

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