Quite a few domain name investors are under the impression that a pure invented brandable domain name (or made up names if you like to call them that) only has a chance of selling for a high return when it’s listed on a specialized brandable marketplace such as BrandBucket or Brandroot. The thought process often is that simply because these type of domains do not get a lot of traffic from direct navigation they are less likely to sell themselves and need the reach of a specialized marketplace to find a home.
I won’t deny that said marketplace have targeted traffic and repeat buyers but from experience and years of scanning sales reports I know that invented brandable domains sell wherever you point them at and often they sell for higher prices than the average sales price of ~ $3,000 that you see at the specialized marketplace.
A good example is Uniregistry their recent sales report. Since the company doesn’t operate a centralized marketplace where buyers can search aftermarket inventory, it is safe to say that the large majority of their sales are generated by inquiries that come in trough parked and For-Sale landing pages. As I reported last week the company moves many millions of dollars in brandable domain names each year.
Below are ten randomly selected invented domains that sold trough Uniregistry in the $1 to $10k range. (more…)