Brandable domain name sales week 37: NewHorizon.com, BaristaPro.com, Zwan.com

NewHorizon.com tops the chart of last weeks brandable domain name sales. The expired domain name sold for $14,002 on GoDaddy Auctions. There is a large number of potential end-users for the domain although many companies also brand under the plural, New Horizons. The plural .com domain is a developed website from a global company offering computer training. 

Here’s this weeks list:

(more…)

Read More

Brandable domain name sales week 36: CloudBasket.com, LabelKing.com, CoinChamp.com

Kids are back to school and most business activity springs back to life with a returning workforce during the month of September. Brandable domain name sales are off to a decent start with three of them reaching five-figures in the first week of September. The sale of LabelKing.com for a cool $10,324 is a great flip. It was caught by DropCatch in June this year where it sold for $427.

Here’s this weeks list:

(more…)

Read More

How to Make Money If the Domain Market Crashes

Opportunity is invisible to most. THAT is why it’s an opportunity to begin with. You have to look for voids and holes in the fabric of society – for the customer – and if you fill that gap, voila!  Rick Schwartz, The Domain King

Like any industry or asset class, booms and busts come and go. I think we are nearing the end of another cycle and while there will be pain for many there will be opportunity for others.  The purpose of this article is to let you know that a) there is likely a bust coming b) how it might happen and c) how you could profit from it.

(more…)

Read More

Brandable domain name sales August: Finx.com, MindStrong.com, Meko.com

I spend the majority of August with my family in Germany for our summer vacation. While we were away I enjoyed a bit of a digital detox, spending most of my time away from the screen. Because of that, I did not publish any sales reports for the entire month of August and I am bringing you up to date today with a big list of the 80 biggest reported brandable sales during the entire month. 

I hope everyone had a great summer so far and is looking forward to an active and profitiable September!

Here’s the list:

(more…)

Read More

Hot Companies with Horrible Brands

Not too long ago, dictionary word domains were considered as exact match, category killers for various products and industries.  For this reason you’ll find fiber optic products at Fiber.com and air travel services at Fly.com.  But things have changed. The rules have been disrupted. Now dictionary words have become a premium vehicle for branding in a wide variety of industries. Sometimes this creative application of a single word domain has been a hit. Other times it’s been a disaster.

Let’s take a look at some examples of companies who have succeeded despite what I consider to be questionable, single word, branding choices.

  • Lime – A bike sharing company  at LI.me
  • Igloo – Domain advisors at Igloo.com
  • Sumo – Web marketing solutions at Sumo.com
  • Amazon – Global eCommerce platform at Amazon.com
  • Lemonade – Insurance app at Lemonade.com
  • Uber – Ride sharing app at Uber.com
  • Gusto – Payroll services at Gusto.com
  • League – Health benefits management at League.com
  • Bird – Scooter rentals at Bird.co
  • Apple – Global tech company at Apple.com
  • Toast – Business operations software at Toast.com
  • Purple – High tech mattresses at Purple.com

On the flip side there’s a bunch of one word brands that I really like.

  • Agenda – A scheduling app at Agenda.com
  • Advance – Global media at Advance.com
  • Great – A Swedish charity to help the impoverished at Great.com
  • Slack – Team collaboration tools at Slack.com
  • Ledger – Crypto asset management at Ledger.com
  • Casper – High tech mattresses at Casper.com
  • Pax – Vape and cannabis devices at Pax.com
  • Ring – Home security systems at Ring.com
  • Timeline – Modern history at Timeline.com
  • Freedom – Mortgage company at Freedom.com

What’s on your list of heroes and zeroes for startup branding?  Let us know in the comments below.

Read More

Brandable domain name sales week 30: IvyPay.com, Domaino.com, FantasyIsland.com

Despite the slow summer months, it was a solid week for brandable domain name sales with 3 sales reaching the five-figure range. The most interesting sale last week was that of FantasyLand.com – an expired domain name from 1997 that was dropped by Sony Pictures and auctioned at DropCatch with a winning bid of $3,251 as shared by TheDomains.com in this post. Only to be followed by the news that Sony Pictures will be turning the popular TV series from the 80’s into a feature film. It will be interesting to see if Sony Pictures will be making an effort to get the domain name they let expire back.

Here’s this weeks list: (more…)

Read More

Are You Pricing Yourself Out of the Market?

“Arriving at the real value of a domain is like a blind man, in a dark room, looking for a black dog – that just might not be there…” — Unknown

The most common mistake new domainers make is overvaluing their domains and listing them at ridiculous prices that no one will pay. After a while they feel frustrated and start asking: How much is my domain worth? The often heard answer to that question is: It’s worth what someone will pay for it. An answer that, while completely accurate, is simultaneously useless.

I think pricing is one of the most underrated variables in our industry. It can make or break our business model. Price too low and we risk leaving big money on the table. Price too high and we decrease the chance of a sale or possibly even price ourselves right out of the market.

I don’t have the magic solution to the pricing conundrum. But I can do what I usually do. Provide some sales data, give you my two cents and let you make up your own mind 🙂
(more…)

Read More

Brandable domain name sales week 29: Okdo.com, Birdly.com, Qista.com

The big news last week was the sale of the ice.com domain name for $3.5 million dollars to the Intercontinental Exchange, Inc. Considering the company did a whopping $5.83 billion in revenues last year and immediately agreed to the asking price some might argue the domain name could have been sold for more.  The top grossing sale in brandable land was a tad more modest. It was the 4-letter okdo.com domain name which sold for $45,850 on marketplace Sedo. The domain name leads to a parked page and the Whois is private so it’s unclear who the buyer is.

Here’s this weeks list: (more…)

Read More

Let’s Get Rich – Investing in the Next Big Thing

Ninety nine percent of finding the next big thing is discounting all the noise of those that want to convince you that what they have is the next big thing.
Rick Swartz, The Domain King®

We all wish we could have registered the 1997 gems that are selling now for 6 or 7 figures. So why didn’t we? The reality is that most us were online in 1997. I know I was. And yet we didn’t buy. Since then other opportunities have come and gone. But often we haven’t seen or responded to them in real time.

Don’t believe me? Take a look at these 2018 sales.
(more…)

Read More

Brandable domain name sales week 28: CannaClub.com, Noral.com, Osano.com

The top grossing brandable domain name sale of last week was CannaClub.com which closed at a whopping $26,722 at GoDaddy’s expired auctions. The whois for the domain name doesn’t show the new owner as of yet.

Then we have Noral.com and Osano.com. Both domain names are everything a great invented brand name needs. They are short, memorable, super easy to pronounce and very hard to misspell. They are a pleasure to say out loud and also look fantastic in writing. I absolutely love lyrical names like these. They make for terrific brands in my opinion. Although I’d say Noral.com is the better name out of these two (and also has more obvious end-users) I found it interesting to see that both domain names sold at the same price-range but Noral.com was purchased by a well-known domain name investor at NameJet and Osano.com was purchased at Sedo by an end-user as you can see from the already developed website.

Here’s this weeks list: (more…)

Read More