Brandable domain name sales week 10: Ribi.com, Msngr.com, Clonezilla.com

The top grossing sale of the week is for a domain name that would go mostly ignored if it would end up on a pending delete list: Fivelements.com

It sold for a cool $19,000 at Sedo and was purchased by Fitness First Asia, one of the largest fitness brands in the world, and the largest in Southeast Asia. They also operate an eco-wellness brand called Fivelements which currently uses the Fivelements.org domain name.

Here’s this weeks list:

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Eight Ways to Fail at Domaining

“A diamond is a chunk of coal that did well under pressure.”Henry Kissinger

Profitable domainers fail 97% of the time on the way to selling 3% of their inventory each year.  Domaining is a highly speculative endeavor.  To be profitable means walking a virtual tightrope of income, expenses and probabilities.  On top of that we have to compete with thousands of other domainers from around the globe. So if we want to exceed – we have to excel.  On the other hand, if we want to fail, there’s at least eight ways to do it:

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Brandable domain name sales week 8 & 9: FiveNines.com, Arcus.com, DigitalFactory.com

I just finished filming a review panel for DomainSherpa with Andrew Rosener and Jeff Gabriel from Uniregistry. I stopped sharing regular updates about my acquisitions and sales here on the blog a couple of years ago but I share all the details of a recent brandable domain name sale on the show as well as some sales data across my entire portfolio. There was a good discussion about wholesale and retail pricing for brandable domains as well so make sure to tune into the next DomainSherpa Review if you’re interested in that kind of stuff.

Here’s this weeks list:

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Brandable domain name sales week 6 & 7: WealthCare.com, AntFarm.com, MakeOrBreak.com

Sedo tops the chart with the $30,000 sale of WealthCare.com – a clever play on Healthcare, a hot industry with many startups aiming to disrupt and plenty of venture capital to support. The domain name currently forwards to Alegeus.com which is a market leader in consumer-directed healthcare solutions. They operate some sort of account administration platform at WealthCareAdmin.com so this domain purchase will most likely be used as an upgrade.

Here’s this weeks list:

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Cashing In on the eSports Craze

“[The] booming eSports space….. I think that is going to be the next ‘crypto wave’ for domains. I’m seeing so much action in that area.” Drew Rosener on Domain Sherpa, Oct 2018


One of the fastest growing industries of our day is eSports. Startups in this space are spawning faster than Fortnite warriors and, more importantly, established corporations like Google, Sony, Microsoft, Doritos and Coca-Cola are investing at an increasingly rapid pace.  Money is on the move. Just this week Epic Games announced it’s putting up $100 million dollars in prize money for competitions in 2019. The July, World Cup alone, will include $30 million in total prizes.  But it gets better…..

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Brandable domain name sales week 4 & 5: RedBarn.com, Pay21.com, Mexo.com

Writing for the blog had to take a backseat as I was traveling for NamesCon followed by the Chinese New Year holiday. The journey to Las Vegas from Hong Kong is long and tiring but always worth it. Sharing a meal or a drink while talking domains with those you normally only get to interact with online is priceless. I already decided I will be attending NamesCon Europe which is being hosted close to beautiful Lisbon in Portugal in May this year and I will be bringing my family along so we can make a great trip out of it.

Here’s this weeks list:

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Brandable domain name sales week 3: Privaci.com, Zomo.com, Talenting.com

It was a strong week for brandable domain name sales with six five-figure sales reported. Mike Mann shared on Twitter that he sold Privaci.com for $49,888 taking the top spot of this weeks list. The domain name still points to DomainMarket.com and the Whois details are redacted so it’s unclear who’s the buyer for now.

Here’s this weeks list:

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Brandable domain name sales week 1 & 2: FinalGoal.com, Hapo.com, Solaz.com

We’re kicking off the year with a list of brandable domain name sales for the first two weeks of 2019. We’re off to a great start with the top-grossing sale fetching a cool $68,000. The domain: FinalGoal.com which already resolves to some sort of football related site in Thai.

Here’s this week’s list:

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Top 100 brandable domain name sales for 2018

Four years ago I compiled a list of the top 100 brandable domain name sales during 2014 which planted the seed for a weekly blog series on the highest, reported, brandable domain name sales all throughout 20152016, 2017 and now 2018.  Based on more than 1000 reported brandables sales this year I have once again compiled a list of the top 100 brandable domain name sales for 2018.

The criteria for inclusion in the list remain the same as previous years.

  • No numeric domains
  • Dotcom only
  • No 2L & 3L domains (as they are a breed on their own)
  • No one-word dictionary domains (in any language). This means the sale of Hora.com is not included for example as it’s the Spanish word for Hour.
  • Unless a word has an alternative spelling such as No 98 on the list, Chipz.com
  • No 4-letter acronyms unless they are pronounceable and used as a brand name instead of an acronym (many examples of those on this list!)
  • Two keyword domains can qualify. No 47, MoneySmart.com, for example, is a brandable domain name while MoneyLender.com would not have made this list.
  • Variation on words are allowed, such as No 1, Jobster.com

The 100 biggest sales this year account for $3,079,880 in sales compared to 
$4,516,680 in 2017, $3,343,894 in 2016, $3,168,440 in 2015 and $2,989,652 in 2014.

Sedo is the dominating sales venue this year claiming 50% of all sales on the list with Uniregistry as the runner-up, accounting for 23% of sales. Unfortunately, Afternic, GoDaddy, Undeveloped and niche marketplaces such as BrandBucket and BrandRoot.com do not share sales data and sales made through platforms such as Efty remain private unless a seller decides to report a sale to DNJournal or NameBio.

Here’s this years list:

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Retrospective: My Four Years as a Domainer

In many ways, most domain name investment is better labeled as speculation……… Less is more – quality over quantity. Don’t invest unless you understand the quality of a domain, and your options to cash out.

Alan Dunn at NameCorp

I’ve just completed my fourth year of an exciting and profitable domaining adventure.  So today, at the start of a new year, I’m looking back and sharing my reflections on my past successes and failures. This includes insights, stats and some year over year sales analysis.


Keep in mind that I characterize myself as a journeyman domainer investing, almost exclusively, in dot-com, brandable domains.  Everyone’s journey is different but here’s the story of mine.

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