Brandable domain name sales week 30: IvyPay.com, Domaino.com, FantasyIsland.com

Despite the slow summer months, it was a solid week for brandable domain name sales with 3 sales reaching the five-figure range. The most interesting sale last week was that of FantasyLand.com – an expired domain name from 1997 that was dropped by Sony Pictures and auctioned at DropCatch with a winning bid of $3,251 as shared by TheDomains.com in this post. Only to be followed by the news that Sony Pictures will be turning the popular TV series from the 80’s into a feature film. It will be interesting to see if Sony Pictures will be making an effort to get the domain name they let expire back.

Here’s this weeks list: (more…)

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Are You Pricing Yourself Out of the Market?

“Arriving at the real value of a domain is like a blind man, in a dark room, looking for a black dog – that just might not be there…” — Unknown

The most common mistake new domainers make is overvaluing their domains and listing them at ridiculous prices that no one will pay. After a while they feel frustrated and start asking: How much is my domain worth? The often heard answer to that question is: It’s worth what someone will pay for it. An answer that, while completely accurate, is simultaneously useless.

I think pricing is one of the most underrated variables in our industry. It can make or break our business model. Price too low and we risk leaving big money on the table. Price too high and we decrease the chance of a sale or possibly even price ourselves right out of the market.

I don’t have the magic solution to the pricing conundrum. But I can do what I usually do. Provide some sales data, give you my two cents and let you make up your own mind 🙂
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Brandable domain name sales week 29: Okdo.com, Birdly.com, Qista.com

The big news last week was the sale of the ice.com domain name for $3.5 million dollars to the Intercontinental Exchange, Inc. Considering the company did a whopping $5.83 billion in revenues last year and immediately agreed to the asking price some might argue the domain name could have been sold for more.  The top grossing sale in brandable land was a tad more modest. It was the 4-letter okdo.com domain name which sold for $45,850 on marketplace Sedo. The domain name leads to a parked page and the Whois is private so it’s unclear who the buyer is.

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Let’s Get Rich – Investing in the Next Big Thing

Ninety nine percent of finding the next big thing is discounting all the noise of those that want to convince you that what they have is the next big thing.
Rick Swartz, The Domain King®

We all wish we could have registered the 1997 gems that are selling now for 6 or 7 figures. So why didn’t we? The reality is that most us were online in 1997. I know I was. And yet we didn’t buy. Since then other opportunities have come and gone. But often we haven’t seen or responded to them in real time.

Don’t believe me? Take a look at these 2018 sales.
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Brandable domain name sales week 28: CannaClub.com, Noral.com, Osano.com

The top grossing brandable domain name sale of last week was CannaClub.com which closed at a whopping $26,722 at GoDaddy’s expired auctions. The whois for the domain name doesn’t show the new owner as of yet.

Then we have Noral.com and Osano.com. Both domain names are everything a great invented brand name needs. They are short, memorable, super easy to pronounce and very hard to misspell. They are a pleasure to say out loud and also look fantastic in writing. I absolutely love lyrical names like these. They make for terrific brands in my opinion. Although I’d say Noral.com is the better name out of these two (and also has more obvious end-users) I found it interesting to see that both domain names sold at the same price-range but Noral.com was purchased by a well-known domain name investor at NameJet and Osano.com was purchased at Sedo by an end-user as you can see from the already developed website.

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Brandable domain name sales week 27: LoanStar.com, GeniusXR.com, Heja.com

The news about the sale of the Crypto.com domain to a Hong Kong-based cryptocurrency platform, formerly known as Monaco shows that claiming the domain name you own is absolutely not for sale is a pretty good negotiation tactic if you want to sell for top dollars. It also shows that everyone has a price. Meanwhile, the brandables had another slow week without any sales in the five-figure range.

GeniusXR.com, a domain name that was only registered in February of this year sold for a cool $6,500 at Sedo. It shows that smart investors who closely follow new trends can still turn a nice profit by hand registering domains. XR stands for X Reality with the “X” representing a variable suggesting an open ecosystem that includes virtual reality, augmented reality, mixed reality and so on.

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The Top 25 Cryptocurrency Domain Name Sales

Financial technology is slowly but steadily disrupting the traditional finance and banking industry with cryptocurrency and the blockchain technology behind it leading the wave of innovation and change.  Naturally, savvy domain name investors with an eye for spotting trends early on registered the best domain names related to these new digital currencies and technologies years ago and we’ve been seeing a steady flow of impressive end-user sales for domain names related to cryptocurrency with the $2 million sales of ETH.com (which is the acronym for popular cryptocurrency Ethereum) being the most recent reported sale.

In the light of that blockbuster sale, I thought it would be nice to compel a list with the help of the Namebio database of the 25 highest reported domain sales related to cryptocurrency and the blockchain.

Update on July 10, 2018: crypto related domain names continue to sell like hotcakes so I’ve updated the list below so it includes all the most recent reported sales. The sale of Crypto.com for a rumored $12 million is not included until the sales price is verified by a reliable source.

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Tech Startup Brands: What’s Hot and What’s Not

“We now live in a world where one-word domains with massively broad use cases and brandable one and two-word domain names have won [the race against product-related domains]. – Morgan Linton, July 2018

In a prior post I talked about 349 recent sales from three brandable marketplaces. I assessed them as a group and analyzed them in terms of length, style and keywords. This week I’m looking for trends in the brand names of 200 tech startups that were recently covered in news reports on TechCrunch.

Let’s see what we can discern from the trends, tendencies and nuances of this random list of 200 names.
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Brandable domain name sales week 26: Karpool.com, BeWoke.com, SecretBase.com

It was a bit of a slow week for the brandables with just one sale in the five-figure range. That sale was LivingOnLight.com, a domain name from Mike Mann his portfolio. Michael Cyger sold Karpool.com for a cool $6,500 after receiving an inquiry for the domain through an Efty landing page. The domain name sold 29 days after Mike purchased it at GoDaddy auctions. If the domain name sounds familiar to you it’s most likely because it was discussed on a DomainSherpa episode with former BrandBucket Director Michael Krell who previously sold the domain name on BrandBucket.com. That buyer did not renew the domain name which is how it ended up on GoDaddy’s expired auctions where Mike bought it for $627. He talks about purchasing the domain name around the 13-minute mark in this recent DomainSherpa episode.

Another nice sale through an Efty landing page is that of BeWoke.com, a domain name sold by Mark Levine who shared all the details behind that sale on the Efty blog here.

Here’s this weeks list: (more…)

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Pricing and Profits; Threading the Eye of the Needle

Everybody knows that if we price our domains too high, they won’t sell and we’ll go bankrupt, right? Well not everybody. As newbies we think we’ve struck gold with hand-regged domains like SandpaperSusan.com and we list them for sale at 5 figures. After a year when it hasn’t sold we feel foolish and change it to a bargain price of $50. After a month, when it still hasn’t sold, we’re at our wits end.

The art and science of domain pricing is a crucial factor in the management of our portfolio. It can make or break our business. I feel it’s one of the most under-recognized factors in the, domain profitability, equation.
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