Brandable domain name sales week 1 & 2: FinalGoal.com, Hapo.com, Solaz.com

We’re kicking off the year with a list of brandable domain name sales for the first two weeks of 2019. We’re off to a great start with the top-grossing sale fetching a cool $68,000. The domain: FinalGoal.com which already resolves to some sort of football related site in Thai.

Here’s this week’s list:

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Top 100 brandable domain name sales for 2018

Four years ago I compiled a list of the top 100 brandable domain name sales during 2014 which planted the seed for a weekly blog series on the highest, reported, brandable domain name sales all throughout 20152016, 2017 and now 2018.  Based on more than 1000 reported brandables sales this year I have once again compiled a list of the top 100 brandable domain name sales for 2018.

The criteria for inclusion in the list remain the same as previous years.

  • No numeric domains
  • Dotcom only
  • No 2L & 3L domains (as they are a breed on their own)
  • No one-word dictionary domains (in any language). This means the sale of Hora.com is not included for example as it’s the Spanish word for Hour.
  • Unless a word has an alternative spelling such as No 98 on the list, Chipz.com
  • No 4-letter acronyms unless they are pronounceable and used as a brand name instead of an acronym (many examples of those on this list!)
  • Two keyword domains can qualify. No 47, MoneySmart.com, for example, is a brandable domain name while MoneyLender.com would not have made this list.
  • Variation on words are allowed, such as No 1, Jobster.com

The 100 biggest sales this year account for $3,079,880 in sales compared to 
$4,516,680 in 2017, $3,343,894 in 2016, $3,168,440 in 2015 and $2,989,652 in 2014.

Sedo is the dominating sales venue this year claiming 50% of all sales on the list with Uniregistry as the runner-up, accounting for 23% of sales. Unfortunately, Afternic, GoDaddy, Undeveloped and niche marketplaces such as BrandBucket and BrandRoot.com do not share sales data and sales made through platforms such as Efty remain private unless a seller decides to report a sale to DNJournal or NameBio.

Here’s this years list:

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Retrospective: My Four Years as a Domainer

In many ways, most domain name investment is better labeled as speculation……… Less is more – quality over quantity. Don’t invest unless you understand the quality of a domain, and your options to cash out.

Alan Dunn at NameCorp

I’ve just completed my fourth year of an exciting and profitable domaining adventure.  So today, at the start of a new year, I’m looking back and sharing my reflections on my past successes and failures. This includes insights, stats and some year over year sales analysis.


Keep in mind that I characterize myself as a journeyman domainer investing, almost exclusively, in dot-com, brandable domains.  Everyone’s journey is different but here’s the story of mine.

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Brandable domain name sales week 49: Kanso.com, Potex.com, Woox.com

It was a solid week for brandable domain name sales with six domains fetching five-figure sales prices. The top grossing sale was Verway.com which sold for $16,950 via Sedo and is currently forwarding to Verway.ch which seems to be some sort of direct sales / MLM company. 

Some names I like on this weeks list include Kanso.com and Potex.com which both already have been put to use by it’s buyers. Woox.com was an expired domain that was caught by DropCatch – the Whois hasn’t updated so the domain name might not have been paid for as of yet. 

Here’s last weeks list:

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Brandable domain name sales week 48: CannaCorp.com, Seel.com, MoneyMoney.com

CannaCorp.com was one of my favorite domains that were up for auction last week and I knew there would be a lot of interest. The auction closed at $16,500 on Friday last week and the Whois currently shows “Afternic, LLC – On Behalf of Domain Owner” as the registrant. Sedo went on to take the four runner-up spots on the board with, what seems to be, all end-user sales.  

Here’s this weeks list:

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Brandable domain name sales week 47: eKing.com, Xelo.com, CrazyBox.com

The top grossing brandable sale last week was that of eKing.com which sold to what seems to be a Chinese buyer for $28,000. I suspect it will a nice domain name upgrade for eKing Technology, a subsidiary of Shanghai-based tech giant HNA Technology that currently operates on the hyphenated eking-tech.com domain. 

Here’s this weeks list:

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What’s my take home pay on $100k in domain sales?

Most investors across their entire portfolio, would say their average is 2% – 3%. They’ll sell 2% to 3% of their domain names per year. 

 – Michael Cyger

This past week Andrew Allemann at Domain Name Wire did a great interview with veteran domainer, Mark Levine, about his 2018 brandable domain sales.  In the interview Mark lays out his domain acquisition strategy and sales philosophy as well as sample sale details, his portfolio size, acquisition costs and other items you don’t often hear in this type of  discussion. So I highly recommend it.

At the same time, despite his best efforts, Andrew may have left many readers with a skewed picture of Mark’s actual bottom line profit on the 48 domains that he sold this year through Afternic, BrandBucket and Efty landing pages.  Some might think that Mark’s $114,000 in sales minus the $3,400 he paid for those domains would mean a 97% profit. Right? 

Nope. Not even close. 

I would estimate his bottom line profit at 50%.

Here’s why.

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Brandable domain name sales week 46: Payen.com, InstaCare.com, BizzyBee.com

The top grossing brandable sale last week was Payen.com which sold for a cool $28,250 at Sedo.com. The domain name is not resolving as of yet and the Whois is under privacy so it’s unclear who the buyer is as of today.

The high price tag for Tackk.com is because it was the domain of a high-traffic, EdTech platform which raised 1.8M in funding prior to shutting down in 2017. 

Daniel Ben-Ezra sold BizzyBee.com for $5,000 via Efty

Here’s this weeks list:

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Brandable domain name sales week 45: WePower.com, Nuva.com, RoboCrop.com

Brandable domain names had a stellar week with 8 sales reaching five figures. The top grossing sale with $20,050 was for the expired TopMall.com domain name. The domain name was previously developed in what seems to be some sort of e-commerce site from Saudi Arabia which might explain the high price it went for. 

My favorite name on the list is WePower.com. The most obvious end-user is a blockchain-based green energy trading platform operating under the same name.  The company completed an ICO at the beginning of the year, raising a significant amount of money but is currently still using a .network domain name for their website. As of today, it is not clear who the new owner of the domain name is. 

Here’s this weeks list:

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Brandable domain name sales week 44: Kiaro.com, InstaCare.com, TapTax.com

The top grossing brandable sale last week was Kiaro.com which sold for a cool $15,000 at Sedo. Not a bad price for a 5-letter invented name. Another 5-letter domain name that sold was Orkid.com but it’s not entirely meaningless as it seems to be Malay for the well-known Orchid flower.

I have always liked 5-letter invented brandables, especially since my first sale as a domain name investor was that of Obria.com for $4,696

Here’s this weeks list:

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