Brandable Insider Domain Review

New Podcast Format!

A quick review of about a dozen brandable domains that sold in the aftermarket this week. Sale prices range from $17 to $275 (see list below).

If you have a domain you’d like me to review you can submit it in the comment section below. I’ll try to include some or all of the submissions as part of a future podcast.

Thanks for listening!

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Brandable domain name sales week 19: EverGrow.com, AlmostFearless.com, Zevio.com

Rumour has it that Keith deBoer might return with a regular brandable review in podcast format. I’ve always loved Keith his insights and commentary around brandable domain names and I am excited about the prospect of hearing him share his thoughts around recent sales, pricing, and current trends.

With Uniregistry having stopped reporting their sales data it’s not uncommon to see more than half of the domains on this list are investor purchases. I’d say you have to be AlmostFearless.com to pay $11,251 for EvolveX.com, what do you think?

Here’s this weeks list:

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What’s New In Domaining?

Learn. Help. Support. Smile.

That’s the motto for Michael Cyger’s, soon-to-be legendary, Domain Social event. On this week’s edition, of the best virtual-happy-hour on the planet, Michael reminded me of how long it’s been since I’ve written on DNGeek.

So here I am guilt writing, and sharing, a quick list of my recent domaining discoveries.

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Brandable domain name sales week 18: RedX.com, GoInsure.com, HyperFast.com

“Investors are paying end-user prices”. I’ve heard it over and over again since I started publishing this list. For years now, many have been saying that prices at auction are unsustainable and leave little margin for a profitable investment strategy. Clearly, outbidding everyone else must be working for some deep-pocketed investors as they have been doing it for years on end. Looking at the list below, at least four domains were purchased by the same investor. The same investor that also won CodingSchool.com for $43,000 in the same week.

Here’s this weeks list:

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Brandable domain name sales week 16 & 17: WebMonkey.com, GetPumped.com, DigitalFabric.com

The top-grossing brandable sale from the last couple of weeks is that of the expired domain name WebMonkey.com which went for a whopping $65,500 at auction at NameJet.com. Now, animal names always have been in high demand among brandable domain name investors but the reason this one went so high is that in a previous life, Webmonkey.com was a popular online tutorial website composed of various articles on building webpages. The site covered many aspects of developing on the web like programming, database, multimedia, and setting up web storefronts and according to Ahrefs, the domain has 280,582 backlinks from 11,539 referring domains.

Here’s this weeks list:

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Brandable domain name sales week 14 & 15: Siku.com, YogaYoga.com, Zuji.com

The top-grossing brandable sale was an expired domain that closed at GoDaddy Auctions for a cool $64,500. The acronym doesn’t have any significant meaning as far as I know and there are only a few obvious end-users out there, including a German toy manufacturer and a health-tech startup based out of Costa Rica. Another noticeable sale of a CVCV domain was that of Zuji.com which went for $16,050 at DropCatch. Now Zuji is a company I know well because it used to be one of the larger online travel agencies in the Asia Pacific region and I remember booking a few holidays through their website in the past. According to this article in the SCMP, the company got into trouble in 2019 and lost its license.

Here’s this week’s list:

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Brandable domain name sales week 13: Aqualand.com, Tronic.com, ProtectYourHealth.com

Sedo is dominating the leaderboard by taking the top 3 grossing brandable sales this week. They are however the only sizable marketplace that is currently reporting sales data after Uniregistry stopped doing so the moment the announcement of their acquisition by GoDaddy came out. The top sale of the week is that of Aqualand.com which sold for a cool $25,000. The domain name hasn’t changed nameservers yet but I have reasons to believe the buyer is Australian-based property developer Aqualand. FoodCrowd.com is a BrandBucket name which sold through their partnership with Sedo.

Here’s this weeks list:

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Brandable domain name sales week 12: PayCard.com, SuccessInsider.com, TheWarrior.com

For now, it seems that there’s still plenty of cash being pumped into domain name acquisitions by both investors and end-users. The two top-grossing sales are both typo domains (for social media juggernaut Instagram and department store retail chain Kohl’s) that will most likely be used for monetization through PPC or affiliate marketing. Risky business.

Here’s this weeks list:

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Brandable domain name sales week 11: Cico.com, Jozz.com, Froot.com

There’s been plenty of discussion at the moment about whether the demand for aftermarket domain names is currently up or down. My feeling is that the demand for certain domains will increase but the pool of qualified buyers, those with a budget, will be significantly less. My own portfolio is rather small and therefore not really a representative sample size but so far I haven’t closed a single sale this month while I sold six domains in February.

Here’s this weeks list:

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Brandable domain name sales week 9 & 10: Slotz.com, Segura.com, OnlyTech.com

Despite everything going on right now in the world, domain names still sell and some brandables still fetch five-figures too. I do expect aftermarket sales to slow down across the board over the next few months as some companies will need to adjust or pivot and others will simply be fighting to stay afloat. I hope everyone stays safe and has enough toilet paper.

Here’s this weeks list:

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