Brandable domain name sales week 48: CannaCorp.com, Seel.com, MoneyMoney.com

CannaCorp.com was one of my favorite domains that were up for auction last week and I knew there would be a lot of interest. The auction closed at $16,500 on Friday last week and the Whois currently shows “Afternic, LLC – On Behalf of Domain Owner” as the registrant. Sedo went on to take the four runner-up spots on the board with, what seems to be, all end-user sales.  

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Brandable domain name sales week 47: eKing.com, Xelo.com, CrazyBox.com

The top grossing brandable sale last week was that of eKing.com which sold to what seems to be a Chinese buyer for $28,000. I suspect it will a nice domain name upgrade for eKing Technology, a subsidiary of Shanghai-based tech giant HNA Technology that currently operates on the hyphenated eking-tech.com domain. 

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What’s my take home pay on $100k in domain sales?

Most investors across their entire portfolio, would say their average is 2% – 3%. They’ll sell 2% to 3% of their domain names per year. 

 – Michael Cyger

This past week Andrew Allemann at Domain Name Wire did a great interview with veteran domainer, Mark Levine, about his 2018 brandable domain sales.  In the interview Mark lays out his domain acquisition strategy and sales philosophy as well as sample sale details, his portfolio size, acquisition costs and other items you don’t often hear in this type of  discussion. So I highly recommend it.

At the same time, despite his best efforts, Andrew may have left many readers with a skewed picture of Mark’s actual bottom line profit on the 48 domains that he sold this year through Afternic, BrandBucket and Efty landing pages.  Some might think that Mark’s $114,000 in sales minus the $3,400 he paid for those domains would mean a 97% profit. Right? 

Nope. Not even close. 

I would estimate his bottom line profit at 50%.

Here’s why.

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Brandable domain name sales week 46: Payen.com, InstaCare.com, BizzyBee.com

The top grossing brandable sale last week was Payen.com which sold for a cool $28,250 at Sedo.com. The domain name is not resolving as of yet and the Whois is under privacy so it’s unclear who the buyer is as of today.

The high price tag for Tackk.com is because it was the domain of a high-traffic, EdTech platform which raised 1.8M in funding prior to shutting down in 2017. 

Daniel Ben-Ezra sold BizzyBee.com for $5,000 via Efty

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Brandable domain name sales week 45: WePower.com, Nuva.com, RoboCrop.com

Brandable domain names had a stellar week with 8 sales reaching five figures. The top grossing sale with $20,050 was for the expired TopMall.com domain name. The domain name was previously developed in what seems to be some sort of e-commerce site from Saudi Arabia which might explain the high price it went for. 

My favorite name on the list is WePower.com. The most obvious end-user is a blockchain-based green energy trading platform operating under the same name.  The company completed an ICO at the beginning of the year, raising a significant amount of money but is currently still using a .network domain name for their website. As of today, it is not clear who the new owner of the domain name is. 

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Brandable domain name sales week 44: Kiaro.com, InstaCare.com, TapTax.com

The top grossing brandable sale last week was Kiaro.com which sold for a cool $15,000 at Sedo. Not a bad price for a 5-letter invented name. Another 5-letter domain name that sold was Orkid.com but it’s not entirely meaningless as it seems to be Malay for the well-known Orchid flower.

I have always liked 5-letter invented brandables, especially since my first sale as a domain name investor was that of Obria.com for $4,696

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Brandable domain name sales week 43: CurryInAHurry.com, BitHand.com, Buno.com

It’s not often we see a four-keyword domain name making this list. But last week, CurryInAHurry.com sold for a spicy $9,000 at Sedo.com. The domain name has yet to resolve but the buyer is Pure Indian Foods Corporation, an online grocer that sells organic, Indian food.

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Why We Love to Hate those Domain Appraisal Tools

In order to profit we need to buy low and sell high. Sounds simple. But it’s not. Especially in the domain industry.  Why? Because there’s no standardized and regulated repository for valuations, acquisitions and sales. In other words, no measuring stick.  This leads to a lot of frustration for domainers, especially those that are new.  One of the main scapegoats for our buy/sell pricing conundrum are the estimated pricing tools.   Oh how we love to trash talk Estibot and their ilk! 

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Brandable domain name sales week 42: Jobster.com, Calibra.com, RevLab.com

Let’s talk about Jobster.com – a domain name with a rich history in an industry I know well: online recruitment. Jobster was founded in 2004 by serial entrepreneur Jason Goldberg (who later founded Fab.com and blockchain platform OST) to take on the established players of that time such as Monster.com and CareerBuilder.com. The young founder raised a staggering $52.5M in funding for the company and went through a large number of pivots but the startup ended up being sold off to another HR Tech company in 2010 for a fraction of its previous valuation.

The site was neglected over the years and went completely offline around a year ago and more recently showed a “this domain name is expired” landing page from GoDaddy. When I saw the domain name appear on GoDaddy’s expired auctions list I pinged Jason on Twitter in case he wanted to buy back the domain name of his first startup. The domain name never made it to auction however as it was removed from the expired auction list which usually indicates that the owner renewed the domain name during its redemption period. I didn’t think much of it until I saw the domain name was sold for $200,000 via Sedo last week. 

The majority of the Whois details of the new owner are private but there are some hints that the buyer is Dutch staffing company Young Capital. It will be interesting to see what they will do with the name. 

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Brandable domain name sales week 41: Bons.com, TheSite.com, PizzaPortal.com

Only one reported sale closed in the five-figure range last week. That was Bons.com which sold for $14,000 at Sedo. Based on current Whois data the buyer seems to be an online-casino operator but the domain name isn’t in use as of yet. 

TheSite.com was an expired domain name at auction at GoDaddy I was watching. It closed at $8,800. 

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