10 companies that paid up for a premium .Co domain name

It’s no secret that my money is on .com domains. It’s the only generic top-level domain that has consistently been dominating the sales charts and even with the many new TLDs that launched during the last couple of years, I do not see this changing anytime soon. There is, however, one other extension in which I have been successfully making a moderate profit (low five-figures) during the last years and that is .Co

Before .io came around, .Co easily was the most popular alternative for .com for startups and the extension has seen huge end-user adoption since it became publicly available in 2010 thanks to a very well executed and aggressive marketing push by the registry at the time.  As a result, many premium, one-word .Co domains were snapped up for big bucks during the landrush auction in 2010 and despite competition from some new, cool kids on the block such as .io and .ai, .Co continues to report impressive sales in the aftermarket.

The most important driver for its success is the large number of startups that embraced the extension over the years and build large and successful businesses on the domains with some of them forking out a significant amount of money to acquire their .Co domain. Here are 10 of them.

  1. Online payment company PayCo paid $46,087 for Pay.co in 2013.
  2. Revolutionary camera maker Light bought Light.co for $25,000 in 2014
  3. Insurance lead generator LeadCo decided to invest $25,000 for Lead.co back in 2012
  4. An Australian towing company paid $24,000 for Tow.co earlier this year.
  5. Universal shopping cart browser extension Shop.co paid $22,000 for their domain in 2011
  6. Messaging app Pie forked out $21,500 for Pie.co back in 2014 before they were acquired by Google.
  7. Subscription-based e-commerce for dog-lovers BARK spend $19,532 to get their hands on Bark.co in 2013
  8. Funding portal Republic forked out $15,000 to get their hands on Republic.co in 2016
  9. Media production agency Hybrid paid up $12,000 to become the owner of Hybrid.co a few month ago.
  10. Stage, a virtual venue for live entertainment paid $7,000 for Stage.co earlier this year.

Meanwhile, here are some cool brandable domains coming up for auction next week:

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Doron Vermaat

Doron has over a decade of professional experience in marketing and business development for technology startups in both Europe and Asia. He is the product guy behind domain name management software, Efty. In his spare time, he moonlights as a domain name investor or can be seen trail running in one of the many country parks in bustling Hong Kong where he lives with his wife Fay, daughter Isla and their rescue dog Pepper.

3 thoughts to “10 companies that paid up for a premium .Co domain name”

  1. Overstock made a huge investment in O.co a few years back and then returned to Overstock.com. The O.co now just redirects to Overstock.com. Forget the effort and big resources in trying to re-brand, the general public just doesn’t get the other extensions and any simple test will tell you the same. If you use something other than .com, you can tell people your extension specifically over and over again and they still type in .com. Email addresses are even worse, validation tools sometimes bump the address without a dot 3 char format as in valid. And, no one remembers that your address is special, or it will be blocked as spam. Buy dot com or spend countless hours working around it. In the end, I think it less expensive to buy the .com if you can get it and it will accelerate your business. It is confusing for many.

  2. I personally liked the .co extension mainly because I see them sell for a healthy price in the auction market, lol.

    A great strong keyword .co can fetch some great money.

    Thanks for the list Doran!

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