The internet’s response to .RIP

Earlier this week,  brand new top level domain name .RIP was launched for general availability by registry Rightside. The idea for .RIP is to “offer a new way for friends and family members to memories and pay their respects to lost loved ones.”

A little under 400 names have been registered so far according to but it seems most of the folks outside of our little industry thought it was a hoax or early April’s fools joke:

Doron Vermaat

Doron has over a decade of professional experience in marketing and business development for technology startups in both Europe and Asia. He is the product guy behind domain name management software, Efty. In his spare time, he moonlights as a domain name investor or can be seen trail running in one of the many country parks in bustling Hong Kong where he lives with his wife Fay, daughter Isla and their rescue dog Pepper.

3 thoughts on “The internet’s response to .RIP

  1. Im as much a geek as the next guy, but honestly, I see little value in spending money on such a name, at least not for investments. Like the sales pitch to “start your business” on .rip, well unless it is a funeral home, what person would invest in death?

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