Name Ninja says “79% of startups may be using a “risky” domain name”.

I just received an email from domain name buyer broker Bill Sweetman about the technology and startup conference Collision that takes place in Vegas next week. Bill his company, domain name consultancy Name Ninja has analyzed the domain names of 491 startups attending the upcoming startup conference and has published the infographic below that summarizes the results of its analysis. I personally am a strong advocate for short, easy to remember and pronounce names and agree with most of the companies findings but Name Ninja’s view that anything else besides the exact match .com is considered less favorable is slightly controversial as we see a large number of companies without the exact match .com or alternative extensions such as .co or .io raise significant rounds of funding and/or being acquired these days.



Doron Vermaat

Doron has over a decade of professional experience in marketing and business development for technology startups in both Europe and Asia. He is the product guy behind domain name management software, Efty and the founder of High West a specialized recruiter for tech and digital talent. In his spare time, he moonlights as a domain name investor. He lives in bustling Hong Kong with his wife Fay, daughter Isla and their rescue dog Pepper.

6 thoughts on “Name Ninja says “79% of startups may be using a “risky” domain name”.

    1. Name Ninja doesn’t sell domain names but acts as a buyer broker. They do not benefit in any way from clients looking to acquire a .com or any other specific TLD as far as I know.

  1. That’s right, Doron. Our focus is helping clients get whatever domain name they desire (that is owned by a third party) regardless of the TLD. Most of our clients want a .com domain, but we’ve also helped clients get .co, .io, various ccTLD domains and new TLD domains. 90% of the time it’s .com domains but that percentage may change over the next five years.

  2. The genie can’t be put back in the bottle. Relevant and valuable .com domain names are tapped out. The .com domain name that you want has already been taken. New domain names are not risky, ICANN has required the same security and management requirements for new domain registries as for Verisign and .com. New domains are merely a new way of doing business. New domain names not only include a company name but also describe what it does. For some, new is risky. But for those who look forward, new is innovative.

  3. The absolute scourge of the Internet are the following JOKES:

    ANY domain with a 360 in it >>>>>>TOTAL FAIL

    Any domain with with a “Z” replacing and “S”>>>>>>>>TOTAL FAIL

    Any domain that has an .IO or . OI extension ( LOL) >>>>>>>>MAJOR TOTAL FAIL! .IO is the “PLEATHER” (fake plastic- leather for the slow ones) OF domaining….laughing forever….

Leave a Reply

Your email address will not be published. Required fields are marked *