Michael Krell joins BrandBucket as it’s Managing Director

Brandable domain name marketplace BrandBucket just announced that one of their top sellers, domain name investor and former ambassador Michael Krell has been appointed as Managing Director of the rapidly growing company. Michael has been an active voice within the brandable domain seller community for BrandBucket since 2014 when he joined the BrandBucket ambassador program. He started selling domain names with BrandBucket in June 2013 and has been aggressively expanding his portfolio to the point that he currently owns more than 10% of the inventory offered on the marketplace. He did a great interview on DomainSherpa shortly after joining the company as ambassador and publishes HandReg.com, a blog about investing in brandable domain names. 

His new role will expand his involvement in order to provide a new channel of mentorship and advice for all members of the BrandBucket marketplace, including sellers, logo designers and content creators. He will also be working closely with the existing BrandBucket management team to help improve marketplace operations and the customer shopping experience.

I wish Michael all the best in his new role and I am looking forward to see him help grow the BrandBucket business.

You can read the full press release here.

Doron Vermaat

Doron has over a decade of professional experience in marketing and business development for technology startups in both Europe and Asia. He is the product guy behind domain name management software, Efty. In his spare time, he moonlights as a domain name investor or can be seen trail running in one of the many country parks in bustling Hong Kong where he lives with his wife Fay, daughter Isla and their rescue dog Pepper.

7 thoughts on “Michael Krell joins BrandBucket as it’s Managing Director

  1. Very, very interesting, and not totally unsurprising actually. I suspected they’d need to expand their relationship with him somehow to rule out the risk of him becoming a very serious competitor. But I hadn’t expected him to end up running the place!

    Well done Michael, I reckon he’s a very good focal point for BB, and I wish him and BB every success.

    However I’ll temper that by saying I think they are going to have to give serious consideration to avoiding conflicts of interest going forward. Most companies whose executive management are also their main suppliers tend to run into difficulties at some stage or other. Given that Michael and Boxador combined account for about 35% of their inventory I think this is likely to become a challenge for them.

    Again, well done Michael.

    1. Thanks for the insightful comment Richard. Exactly my thoughts on the conflict of interest part but as you pointed out, current management of BB has had their own inventory listed from the early days and this hasn’t been much of an issue up to now. I guess we can compare it with Godaddy buying the Marchex portfolio.

  2. Yep Doron, but in the case of Marchex portfolio it’s the property of GD corporation rather than their executive management team. If GD’s CEO was the direct owner of Marchex portfolio there’d be a very significant conflict of interest to consider.

    I do wish them well as their success will hopefully extend to me, but I do think they have some challenges before they can progress to the next level. Any potential buyer would identify the inventory issue as a serious threat to ongoing operations. Of course making Michael an insider might make any future transaction easier as it paves the way for insiders to combine their inventory and make it part of any transaction. Obviously all just speculation.

    I expect lots of interesting developments in the future.

  3. This is an exciting development. Not surprising given Michael’s acuity for the brandable market place and his skills and background in marketing and web development. No doubt it will also raise concerns for some sellers but at the end of the day it’s a privately held company that will always run their business in whatever way they perceive to be the best for their bottom line. No doubt there will be an adjustment period and changes here and there. However, I see this as one more positive sign that BB feels it is ready to really step up and further command its position as top dog in this niche market. Expansion always carries with it an element of risk. But I think they have a good team and I wish them well.

  4. I wish I had a crew of logo makers that waited for a sale to happen – before they get paid for doing the logos… that’d be a wonderful world to live in… wouldn’t it ??

    I should get a graphics app.
    Something new I could learn…

    What’s the Easiest Graphics Program to Use… that would produce the same quality as BrandBucket uses on their inventory ??

    ~Patricia K.

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