The Brandable Insider: How I Spent My Summer Brand-Cation

Being from a cold weather state I take a work break in the Winter and head for the tropics. That means while you’re camping in the Rockies, waiting on line at Disney World or taking selfies in front of the Eifel Tower, I’m drinking lemonade in front of the computer. You’d think that wouldn’t be helpful since traditionally summer’s the slowest season for domaining. But less domainer traffic also means fewer bidders (and less competition) at the expiring domain auctions. So I spent my days reviewing drop lists till I couldn’t see straight. To my surprise, at the end of the season I ended up with some decent brandables from places like GoDaddy, NameJet, SnapNames and Flippa.

The commercial use of aerial drones has really “taken off.” Revenues for drone related startups rose from $130 million dollars to $1 billion dollars in two years time. (source:Forbes) This inspired me to buy:

  • Captain/Drone/com
  • Drone’s/Nest/com
  • Pure/Flying/com
  • Copter/Pad/com
  • Safer/Drone/com

Agricultural technology is another industry that’s really begun to show promise this year. AgTech startups received $2.3 billion in venture capital in 2014. That’s more venture capital than either the FinTech or GreenTech startup sectors. That’s because most of the new breakthroughs in Agriculture are data driven. With this is in mind I bought:

  • Field/Cow/com
  • Ag/City/com
  • Farm/Peach/com
  • Ag/Big/com

DNgeek owner, Doron Vermaat, has bought and sold a number of nice domains in the recruitment space and I’m trying to get a piece of that industry with these acquisitions:

  • Seed/Hire/com
  • Happy/Hires/com

The grocery delivery and meal subscription niche has been very popular the past few years with the startup BlueApron on track to generate $1 billion in revenues this year. For that reason these domains looked scrumptious to me:

  • Dash/Organics/com
  • Dinner/Crew/com
  • Banuna/com

Big ticket items have huge price markups and generate huge revenues. One such industry is real estate and these domains found a home in my portfolio this summer:

  • Happy/Abode/com
  • Space/Nanny/com

Domains related to consumer retail sales have always been a staple of the domaining industry. So how could I resist these?

  • Tap/Monkey/com
  • Sale/Diva/com
  • Sell/Hero/com
  • Veri/Jet/com

As you know I’m also a fan of the health care industry as the baby boomers move from desk chairs to wheel chairs. After care-full examination I purchased these:

  • Ora/Bio/com
  • Care/Giva/com

And lastly I have less than 1% of my portfolio dedicated to the highly speculative, “alternative smoking” industry. This space has huge long term potential but it also faces immense political obstacles on the federal level and for that reason its ultra speculative from my point of view. That said, I already own:

  • Bong/Appetit/com
  • Tokers/Anonymous/com
  • Dot/Bong/com
  • Toke/Responsibly/com

This summer I also added:

  • Up/Cannabis/com
  • Grass/Hero/com

NOTE: Grass/Hero/com applies to both cannabis and the lawn care industry which is richer than you think. This summer an Atlanta based landscaping company bought the domain Lawn.com for $240,000.

What names did you acquire this summer? Let us know in the comments below.

As usual there are some nice brandables up for sale at NameJet this week:

Keith deBoer

Keith DeBoer is a part-time, domain investor with an emphasis on brandable domains. He’s a domain industry writer with published content at BrandBucket, DomainShane and NamePros. He’s also a brand ambassador for BrandBucket and by day, he works as an Internet consultant.

4 thoughts on “The Brandable Insider: How I Spent My Summer Brand-Cation

  1. Thanks for sharing.

    Stayed home this summer. A lot to see in New York and I looked at it as a tourist.
    Thus, I registered StaycationTour(s)/com, UpstateTour/com, and GoNewYorkGo/com

  2. Thanks for sharing your brandables. I’ve learned a lot just by looking at the names you chose.

    I hand registered the FireLeap, DripStart, Appied, Boxied, GoldLaunch, KingLaunch, Leapmo, Squarefi and Filefy .coms this summer. GoldLaunch was accepted at BrandBucket. I believe FireLeap, DripStart, Appied and Boxied are decent brandable names, I hope buyers feel the same.

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