UK property marketplace raises £1.5m Seed – uses Property.Works domain name

Property.Works, a London-based online marketplace for commercial property, has announced the closure of a £1.5m (US$1.82M) Seed round.

The company which launched in December last year was started by former COO and tech entrepreneur Joe Cohen who founded Seatwave and sold it to Ticketmaster. His new venture Property.Works, seeks to make it easier for SMEs to view available commercial space online and to contact agents to request additional information or arrange viewings.

At Joe was responsible for the expansion and operations of,, uDate and Soulmates Technology businesses across 43 countries and 18 languages.  Coming from a .Com giant he opted to go with a not-com for his newest venture however.

Property.Works uses the new .works domain extension for it’s domain and by branding themselves as Property.Works are making the domain extension an integral part of their company name, something I have seen more often lately among startups that use one of the many new domain name extensions.


The exact match .com is taken and developed like many other TLDs and ccTLDs for the term. Still, Property.Works already ranks #1 in Google for the term “property works” which is a good example that you can rank perfectly fine in search engines with any of the new domain extension as long you have quality content, backlinks and PR.

Adoption of the new gTLDs among funded startups is still very low with only ~2% of startups launching with a new domain name extension in Q3 of this year.

Doron Vermaat

Doron has over a decade of professional experience in marketing and business development for technology startups in both Europe and Asia. He is the product guy behind domain name management software, Efty. In his spare time, he moonlights as a domain name investor or can be seen trail running in one of the many country parks in bustling Hong Kong where he lives with his wife Fay, daughter Isla and their rescue dog Pepper.

12 thoughts on “UK property marketplace raises £1.5m Seed – uses Property.Works domain name

  1. Incorrect.
    They rank #1 for the broad term ‘property works’ and not for the phrase “property works.”

    As you have said, ranking is mainly a reflection of the content’s quality and backlinks.

    1. You can come back every week and read my “Newly funded startups and their domain names” report. It shows adoption of the new G’s is still very low. And that’s exactly why I feel it’s worth reporting on those startups that go with a new gTLD. Dot com is the standard and the new domains are the exception.

  2. I will bet that by the next year he goes and buys the .com because he sees losing customers are not worth the cost of trying to be unique.

  3. The ranking doesn’t matter when all the studies show the users are still skipping the weird domains and scrolling down and clicking the .com instead

        1. That is a good study too, I never read that one, so looks like multiple studies are saying it. I posted a link to the study on friday. Did your spam filters block it Doron? The study I was thinking about was done by interbrand.

          1. Thanks for sharing Nick. It says the research is based on a sample of 1000 online shoppers in the US in 2014 so I am not sure how representative these numbers are in today’s market. I do believe however that a .com domain will have a higher CTR than other, lesser know gTLDs.

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