Its been two years since I started building my portfolio at the BrandBucket marketplace. I thought it might be a good time to share some of the things I’ve learned. Keep in mind that my tips are specifically about BrandBucket and may or may not apply to the brandable space in general. Also, they are subject to change as I continue to learn and the BrandBucket market niche evolves.
Lastly, these are my personal opinions and best guesses, not official BrandBucket guidelines that I’ve been given. As a Brand Ambassador I receive a finite number of BrandBucket listing credits each month. This is compensation for writing two monthly articles for their website and helping new sellers interact with the platform and develop their branding skills. Everything else is pretty much the same for me as it is with other sellers. Alright let’s dig in.
- BrandBucket is primarily geared toward startups in the tech space. So it’s best to favor tech sounding keywords and names as they are more likely to be accepted.
- Brandables have trends. Especially tech startup brands. Learning the trends and noticing when they change means following the industry news at places like TechCrunch, TechWorld, TheTechPortal etc.
- Understand that all the so called “rules” are malleable and there are many exceptions. For example, the “rules” apply less to very strong keywords (like tech or media) and very short names (like Trak)
- If you buy names that you believe in and intend to hold, it will matter less if they aren’t accepted for publication.
- Be patient. It takes time for sales to develop. Give your names a full year on the site. Then reassess those names at renewal time.
- Have proper expectations. It’s a speculative industry. Even the best, full time, professional domainers only sell a very small percentage of their portfolio in a years time.
- Favor “strong” (in demand) keywords like media, tech, web, job, design, profit, career etc.
- Know that the synergy between the two words is absolutely critical ie BlueIce.
- Shorter is better. Try to keep your brands at 12 letters or less.
- A third word is only OK if it’s a known phrase ie ShakeItUp.
- Modifiers come first, nouns second. Buy FastHire not HireFast.
- Avoid the temptation to buy names that modify an adjective as in SwiftSmart.
- Double letters are currently trending but short ones sell best. Prefer names like Riise over ones like Litigationn.
- Suffixes are not random. They follow trends. Choose your suffixes carefully. Some of the popular ones are ly, io, ia, sy, ry.
- Missing letters are likewise trendy and dropping random letters will not work. Buy names like Advertisr but avoid ones like Advrtiser.
- The rules are looser for short names. For example Weblr is ok, but Intelligentlr is not.
- Don’t mix the Hybrid and Two-Keyword styles to create names like BigProfitt or BigProfitly.
Pure invented names
- Length is crucial. Try to stick to eight letters or less for this style. Six letters is ideal.
- Four letter domains cost a lot more and sell less often but have a greater return on investment. Consider them carefully. They must be “pronouncable.”
- Invented names should sound and feel familiar. They should be easy to pronounce and spell. I recommend you test them out on your friends before you buy.
Developing your skills
- Search for a keyword on BrandBucket. Sort the results by price. What makes the high priced names the best?
- Check BrandBucket’s featured names section regularly. Why did they pick these names? What makes them stand out?
- When the weekly BrandBucket list of new domains comes out. Look at each page. Pick out what you think are the five best, most expensive names on each page. Then check the prices and see how you did.
- Listen to the BrandBucket podcasts for sellers
- Based on the above, make your own set of written rules. Adjust them as you learn and increase your skills.
- Network, share and learn from others.
If you’re not a BrandBucket seller and would like more information click here.
Brandable domains for sale at NameJet this week: