Success often starts with failure and I have failed many times this year. Some of my failures have been in auctions. There are many times I’ve bid and lost. Most of the time, that’s a good thing. It demonstrates my ability to limit my bidding and not go past my limit. Or as Mike Mann says: “If you beat me in the domain auction, congrats, you paid too much.” Well I’m not as cocky as Mike Mann but I do think disciplined limits when bidding is a good thing. Whether the person that outbid you “paid too much” or not is debatable. That depends on, if and when, and for how much they sell it.
On the other hand we’ve all had the experience of getting into a bidding war and letting our emotions run away with us. In those situations we go past our price limit and end up paying more than we thought the domain was worth. I’ve also had the experience where, in hindsight, I was too cheap and failed to step up and pay the price the domain was worth.
In looking back at recent auctions I see all of these scenarios at work.
ShopJar.com (approx. $40) This is a name I bid on at SnapNames some months ago. I don’t remember the exact sale price. But I later discovered I was bidding against Page Howe, who used to be a regular on Domain Sherpa. Shop is a very strong keyword and Jar is a trending word in brandables. Several names with ‘Jar’ in them are published at BrandBucket and in this context it connotes money as in a coin jar or money jar. I could see this name being used for a mobile payment company, a retail platform or an app.
TripWallet.com ($80) Both Trip and Wallet are strong keywords. There are elements of travel and money in the name. Two strong industries. Great name for a travel services brand offering products or services akin to the startups, TripLingo, TravelNuts, HeadOut, Wanderable etc.
Bufferly.com ($37) A good buy for one of our DN Geek readers at a GoDaddy auction. It’s now published on BrandBucket at around $4K. Dictionary words with an LY ending are very popular and hard to find. Existing startups include Buffer, StartupBuffer, BufferBox etc. I probably could have bid a little higher on this one.
Daid.com ($1,058) A recent auction at NameJet. I’m new to 4Ls but I liked this one for two reasons. One, it rhymes with “paid.” Second, because it’s pattern is a couple of Ds surrounding AI (artificial intelligence). Who knows if an end user would see it that way or not so I didn’t bid very high on this one and I was surprised at the final price.
Healthfully.com ($3,100) I really, really wanted this name. I think the healthcare industry is huge and ripe for disruption. I think this name has huge potential. I actually went to $3K on this name and it was one of those where I got carried away and went past my predetermined limit. So maybe just as well I didn’t win it. Only time will tell.
StartChimp.com ($72) This is a classic BrandBucket style name. The kind of name used for a startup consultancy, incubator or accelerator. That said, it wasn’t special enough that I wanted to pay more than $30 or $40 for.
Peruser.com ($155) Nice price for a dictionary word. Not an often used tense of the verb, but nonetheless a useful domain or brand for startups in the shopping, legal or consultancy industries.
SwapHero.com($100) In these days of peer to peer markets, new platforms are emerging for finance, loans, investing, fundraising, charity and everything else you can imagine. So, swap, has a lot of relevance in the startup world, in my opinion. Hero is a strong keyword and is used by several successful startups including: HealthHero, LegalHero, EmploymentHero and the billion dollar company, DeliveryHero.
May all your sales be to end users and all your bids be winners!
Meanwhile, here’s some tasty brandables for sale at NameJet this week: