Brandable domain name sales week 52:,,

Happy New Year guys. I hope everyone had a great break and is looking forward to a productive, healthy and profitable year. I have a great feeling about 2017. Despite the year-end we still saw some strong brandable sales last week, mainly driven by investors who have been bidding up each other at the different auction sites for the past few weeks. There’s been a lot of chatter about the rising prices in the reseller market for brandables both here and on NamePros and some suggested it might have something to do with large portfolio owners such as making sure to hit their year-end budget surplus. We will see.

Names I like on this weeks list include,,

Here’s this weeks list:

Domain NamePriceWhere$25,000Flippa$6,996Sedo$6,600GoDaddy$5,050DropCatch$5,000Sedo$5,000BuyDomains$3,880GoDaddy$3,500BuyDomains$3,366BuyDomains$3,050GoDaddy$3,003NameJet$2,850GoDaddy$2,850BuyDomains$2,700Sedo$2,633NameJet$2,488BuyDomains$2,388BuyDomains$2,280GoDaddy$2,100NameJet$2,000Sedo

Please do keep in mind that these are the highest sales that have been reported at NameBio et al. This list is meant to help give you insights and is nowhere near complete as many sales are kept private and the major marketplaces specializing in brandable domains do not report their sales. Some domain name sales might not have been paid for yet. 

If you know of any recent, verifiable brandable domain name sales please do let me know so I can include them in next week’s report.


Doron Vermaat

Doron has over a decade of professional experience in marketing and business development for technology startups in both Europe and Asia. He is the product guy behind domain name management software, Efty and the founder of High West a specialized recruiter for tech and digital talent. In his spare time, he moonlights as a domain name investor. He lives in bustling Hong Kong with his wife Fay, daughter Isla and their rescue dog Pepper.

5 thoughts on “Brandable domain name sales week 52:,,

  1. I recently downloaded the report – .COM Strategies – from MediaOptions by Chris Zuiker. There are some great insights and research data such as:

    “For startups, a typical rule of thumb for domain acquisition is 1% to 5% of the company’s seed capital.”

    That certainly seems reasonable and logical since it’s becoming more well known how valuable domains are.

    Looking at today’s DNGeek report, the average domain price is let’s say roughly $3000.

    Next, looking at DNGeek’s last startup report, there were 70 startups who raised “a whopping $429,608,410 in funding…” If my (bad) math is correct, that’s about 6M each and 1% of that would be $60,000!

    While this is a completely different group of companies from today’s report, it still indicates a massive potential upside in domain valuations as names get scarcer.

    Thanks for these top reports Doron and I hope you manage to keep them going in your busy year ahead and happy new year!

    1. I think the reality is that most startup start out with a hand registered domain and only a small percentage of those startups chooses to rebrand or upgrade their domain name once they have closed their first round of funding. The list above consists mainly of reseller sales, a lot of the domains acquired by startups are private transactions and/or under NDA so we never learn about these higher sales.

    2. Nic comments but be careful not to mix up seed funding with subsequent funding rounds that are much larger. Seed fund rounds can range from a few hundred thousand to a few million. Looking at Doron’s weekly reports I’d say your $6 million figure is too high.

    3. It can’t get more wrongly interpreted than this. Actually the seed stage is from $100K to $1-2 million (almost 99% of the deals).
      Branding is least significant at this stage as most of the funds are used in team building and product development.
      The big numbers are because of a few late stage deals and some PE backed deals that obviously are too large to attempt a brand makeover attempt at that stage.

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