The Brandable Insider: Some of Mike Mann’s 2017 Sales

“In the future, fortune could well favor those who didn’t sell their good domain names too cheaply, or too boldly.”Frank Schilling

Mike Mann is the outspoken founder of and the non-profit, He’s also the author of the free, eBook Make Millions and Make Change. Mike is no stranger to self-promotion and often posts his sales on Twitter listing both the sale price and the date/amount of purchase. His return on investment ratio often turns a lot of heads, especially among new domainers.

What’s missing in those snapshots of recent sales are the millions of dollars in renewal fees that Mike and his partners pay each year. When you consider that most of Mike’s (published) sales are for domains he’s held for 4-5 years, the cost of renewals for his entire portfolio of 250,000 domains looms ominously overhead.

But my purpose today is not to speculate on Mike’s profitability levels. My reason for mentioning him is so we can dig into the brandable portion of his recent transactions and maybe gain some insight into what end users are currently buying. $9,300 – Advanced is a strong, albeit long, keyword and has alliteration with ‘arena’. With 13 letters its not a name that I would chase but I give a big tip of my hat to Mike for seeing the potential and turning this into a very nice, profitable sale. I could see this as a brand for a sports-plex, an outdoor clothing and equipment outfit or even a tech consulting company. $9,888 – The name of an actual river in Florida that’s been immortalized in a song by that same name. I could see this being a brand for a music publishing company, men’s clothing, an outdoor sport equipment venture and more. $5,000 – As the bulk of our gross domestic product shifts to online transactions in the form of retail sales and financial service markets, trust is becoming the most powerful of all virtual currencies. As a result ‘trust’ and ‘truth’ have become valued brandable keywords and paired here with ‘force’ it creates a very strong brand. It has applicability in tech for consulting, security, payment processing etc. $10,000 – Two strong keywords nicely paired. Not surprised this went for $10 grand to an enduser. Lots of potential buyers in web design, film production, gaming, virtual and augmented reality etc. $2,000 – Mike is fond of three word domains and sees them as undervalued assets especially when the words are short. This one is a perfect example of that. $1,030 — A four-worder, echoing a somewhat common and memorable phrase. I’m surprised it didn’t sell for a little more. $3,000 — Nice alliteration using two mediocre keywords. Not my favorite name on this list but there’s no arguing with a profitable sale. By the way, this is the only name on this list that actually hosts a website and as you might guess it’s a gem company 🙂 $6,800 — While a little long at 12 characters, this name features two powerful keywords with great synergy. Nice name, nice sale. With boomers like me entering their later years and dominating US demographics health care is an area ripe for disruption and new technological injections.

Some brandables for sale at NameJet this week include:

Keith deBoer

Keith DeBoer is a part-time, domain investor with an emphasis on brandable domains. He's also a domain industry writer with published content at DN Geek, DomainShane and NamePros. By day, he works as an Internet consultant.

2 thoughts on “The Brandable Insider: Some of Mike Mann’s 2017 Sales

  1. Mike Mann is losing money, his renewals are >sales it’s been like this for years now, so he is now opening his marketplace and charging for appraisals. He is getting desperate. I have known Mike since Traffic conference back in 2004, nice guy but his business model is failing. He should of listened to Rick Swartz.

    1. Hey Luc,
      What was the advice from Rick Schwartz that he didn’t follow? And what is the difference between the Schwartz/Berkins’ buy and hold strategies vs Mike Mann. I’ve never seen enough of their folios to compare and draw a conclusion. So I’m at a loss to explain the differences. Would love to hear your thoughts and insights.

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