Behind the Brandable Keyword: Ninja

Officially a ninja is some sort of highly trained guerrilla warrior or mercenary in medieval Japan. In modern day however ninja are mostly seen as a myth that derives from a combination of old folk tales and modern day popular culture. For those of you like me, who grew up in the 80s your association with ninjas is most likely one of the awesome guys on the right or Yoshimitsu from the fighting video game franchise Tekken.  During the last few years, however, the word Ninja has been synonym with a range of mostly positive characteristics such as agility, stealth & camouflage, control, mindfulness and zen-like calmness.

Because of the positive connotations company names ending or starting with Ninja have become increasingly popular over the past few years and quite a few of these newly founded companies have grown into successful start-ups.

Some examples are:

  • Ninja Metrics develops technologies for social analytics. It offers an engine that allows companies to measure the key influencers in their social game or mobile app. The company has raised almost $8 million dollars in funding to date.
  • Invoice Ninja is a SaaS startup offering free online time tracking and open-source invoicing. The company is self-funded and has seen healthy growth since it was founded in 2014.
  • Live Ninja was a video-chat and Messenger startup based out of Florida. The company raised a total of $3 million dollars in funding before it was acquired by telecom company Net2Phone earlier this year.
  • This article wouldn’t be complete without a shout-out to our very own Bill Sweetman, the Ninja behind domain name acquisition firm Name Ninja. Bill and his team have helped countless companies acquire their dream domain name over the years. 

All of the above companies own the matching .com domain name for their brand. Although most sales in this category have remained private and unreported there are still plenty of public sales figures for domain names including the Ninja kewyord. Some of the largest ones include:


Do you own or have you sold any Ninja domain names? Let us know in the comments.

Some great brandables coming up for auction at NameJet this week include:

Doron Vermaat

Doron has over a decade of professional experience in marketing and business development for technology startups in both Europe and Asia. He is the product guy behind domain name management software, Efty and the founder of High West a specialized recruiter for tech and digital talent. In his spare time, he moonlights as a domain name investor. He lives in bustling Hong Kong with his wife Fay, daughter Isla and their rescue dog Pepper.

4 thoughts on “Behind the Brandable Keyword: Ninja

  1. Good write up and eye opener post you have here.
    For selfdriving/autonomous niche, am holding on to… And some other keyword+Ninja. Time will tell

  2. Thanks for the mention, Doron. Ironically, I had to broker the purchase of for myself since it was owned by a third-party prior to me launching my brokerage. Had I not been able to get that domain, I’d have launched using a completely different brand name. I’m glad I was able to get it since I always get a fun and positive reaction to my “Ninja” themed name.

Leave a Reply

Your email address will not be published. Required fields are marked *