Top 100 brandable domain name sales for 2017

Three years ago I compiled a list of the top 100 brandable domain name sales during 2014 which planted the seed for the weekly brandable sales posts on the highest, reported brandable domain name sales all throughout 20152016 and now 2017.  Based on more than 1000 reported brandables sales this year I have once again compiled a list of the top 100 brandable domain name sales for 2017.

The criteria for inclusion in the list remain the same as previous years.

  • No numeric domains
  • Dotcom only
  • No 2L & 3L domains (as they are a breed on their own)
  • No one-word dictionary domains (in any language). This means the sale of Hora.com is not included for example as it’s the Spanish word for Hour.
  • Unless a word has an alternative spelling such as No 121 on the list, Krispy.com
  • No 4-letter acronyms unless they are pronounceable and used as a brand name instead of an acronym (many examples of those on this list!)
  • Two keyword domains can qualify. No 50, PolarPro.com, for example, is a brandable domain name while PolarBear.com would not have made this list.
  • Variation on words are allowed, such as No 55, Towny.com

The 100 biggest sales this year account for $4,516,680 in sales compared to $3,343,894 in 2016, $3,168,440 in 2015 and $2,989,652 in 2014.

Uniregistry is once again the dominating sales venue claiming 47% of all sales on the list with Sedo.com as the runner-up, accounting for 26% of sales. Unfortunately, Afternic, GoDaddy, and niche marketplaces such as BrandBucket and BrandRoot.com do not share sales data and sales made through the Efty platform are private unless a seller decides to report a sale to DNJournal or NameBio.

Here’s this years list:

Domain NamePriceWhere
MyWorld.com$1,200,000GetYourDomain
NextFoods.com$80,000Uniregistry
Cozmo.com$77,800Uniregistry
NetLife.com$75,000Sedo
Nant.com$74,000Uniregistry
FeetFirst.com$70,000Uniregistry
Yoco.com$70,000Uniregistry
MoreMoney.com$67,000Afternic
WorldAirways.com$66,000GoDaddy
BrandMax.com$62,000Uniregistry
Ocap.com$60,000Uniregistry
Huny.com$60,000Uniregistry
ePlay.com$60,000Flippa
Goldi.com$59,000Sedo
Everex.com$50,205NameJet
SeaCapital.com$49,000Sedo
Oulin.com$44,750DropCatch
PicStart.com$42,000Uniregistry
Timi.com$40,666NameJet
Snappa.com$40,000Pvt sale
BroadCity.com$40,000Uniregistry
Ladylucks.com$40,000Uniregistry
Krispy.com$40,000MAJ.com
HighGrade.com$38,500DomainMarket
Wkly.com$38,000Uniregistry
GlobalCoin.com$36,000Sedo
Raxi.com$35,300Sedo
CityOfTomorrow.com$35,009Uniregistry
BeAmazed.com$34,888DomainMarket
ChatLines.com$33,000Uniregistry
NorthLife.com$32,500DomainMarket
LaceUp.com$32,200Uniregistry
MomsChoice.com$31,500Sedo
ModernHero.com$31,000Uniregistry
Igougo.com$30,050DropCatch
Esoft.com$30,000Sedo
Leem.com$30,000Sedo
Trustwork.com$30,000Sedo
YourBet.com$30,000GoDaddy
MxConnect.com$30,000Uniregistry
Oboz.com$30,000Uniregistry
ShakenGo.com$30,000Uniregistry
Smil.com$30,000Uniregistry
SocialSites.com$30,000Uniregistry
Gemz.com$30,000Uniregistry
Koniku.com$30,000DomainMarket
LegacyLife.com$30,000Sedo
PolarPro.com$29,999Uniregistry
Saucey.com$29,000Sedo
IoTU.com$29,000Uniregistry
Wext.com$28,000Uniregistry
Towny.com$28,000Uniregistry
MagicFiber.com$28,000Sedo
Zipi.com$27,500Uniregistry
OnlyYou.com$27,000Sedo
TravelVip.com$27,000Uniregistry
iLuck.com$26,000Uniregistry
FoodFuture.com$25,000Sedo
LoveCoin.com$25,000Sedo
HomeExpert.com$25,000Sedo
Mondly.com$25,000Sedo
Onco.com$25,000Sedo
OwnTheExperience.com$25,000DomainMarket
Apptitude.com$25,000Uniregistry
Ejaza.com$25,000Uniregistry
Kidx.com$25,000Uniregistry
Mobiliti.com$25,000Uniregistry
NeverAgain.com$25,000Uniregistry
ProGuard.com$25,000Uniregistry
TopKnot.com$25,000Uniregistry
Wheelz.com$25,000Uniregistry
NetSolutions.com$25,000Uniregistry
LiveHub.com$25,000Uniregistry
SportsLab.com$25,000Uniregistry
CarDash.com$25,000Uniregistry
WomenInc.com$25,000Sedo
FitBar.com$25,000Sedo
Ostatic.com$25,000GoDaddy
Indofil.com$24,990Sedo
Vanta.com$24,980Uniregistry
Weida.com$24,301NameJet
BitKeys.com$23,936Uniregistry
Pleam.com$23,548Sedo
Coya.com$22,500Uniregistry
GoGirl.com$22,322NameJet
NatureLab.com$22,000Sedo
Nique.com$22,000Uniregistry
MoneySmart.com$21,100NameJet
KissyKissy.com$21,000Uniregistry
Rumo.com$20,388NameJet
Rumo.com$20,388SnapNames
MeCoin.com$20,350GoDaddy
Fotopedia.com$20,288DropCatch
Ivix.com$20,250Sedo
Avazu.com$20,100NameJet
UniMall.com$20,050DropCatch
Datatrans.com$20,000Sedo
PRTimes.com$20,000Sedo
HubHub.com$20,000Uniregistry
HealingHolidays.com$20,000DomainMarket

Please do keep in mind that these are the highest sales that have been reported on NameBio.com during 2015. This list is meant to help give you insights and is nowhere near complete as many sales are kept private and the major marketplaces specializing in brandable domains do not report any sales prices. 

Doron Vermaat

Doron has over a decade of professional experience in marketing and business development for technology startups in both Europe and Asia. He is the product guy behind domain name management software, Efty and the founder of High West a specialized recruiter for tech and digital talent. In his spare time, he moonlights as a domain name investor. He lives in bustling Hong Kong with his wife Fay, daughter Isla and their rescue dog Pepper.

6 thoughts on “Top 100 brandable domain name sales for 2017

  1. Thanks Doron.

    Time to adjust my price on my short brandables with potential .Few five figure sales and it’s 6 figures.I am sure there are few making these who are not even well known domainers.

    1. These sales are the exception, not the rule 🙂

      The vast majority of brandables sell in the four-figure range. I have been at it for 4 years now and only closed two sales in the five-figure range to date.

  2. This is a very interesting list, it seems like all the brandable sub-criteria and styles are fairly well represented. It gives a good perspective on what end users actually want without being constrained by small budgets.

    I especially like the observation:

    “The 100 biggest sales this year account for $4,516,680 in sales compared to $3,343,894 in 2016, $3,168,440 in 2015 and $2,989,652 in 2014.”

    The top 100 reported sales seems like it would be statistically significant, and the observation indicates that steady growth over a few years has rather suddenly accelerated. 2017 was up a whopping 45 percent!

    So this year should be extremely interesting to see if this trajectory continues or if 2017 was some kind of anomaly.

    Thanks for these reports Doron, and thanks to Candace for her valuable reports too.

    1. The increase is mostly because of the MyWorld.com sales last year. If you exclude that sales the total is only slightly higher than the previous year. Nonetheless, it was another solid year and I remain bullish on brandable domains – especially one-word dictionary words that make great brands like Amber.com or Yellow.com (those sales are not included in this list).

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