Brandable domain name sales week 38: TheGroundwork.com, ButterflyLabs.com, SkyMind.com

There are two domains on this weeks list that jumped out because of the unusual high wholesale price they fetched at GoDaddy’s expired auctions. The first one is TheGroundwork.com, a two-word domain name that was bid up into the five-figure range. Why would any investor pay $10+k for a domain name of this caliber? A Google search shows that the domain belonged to an under-the-radar startup funded by former Google CEO and billionaire Eric Schmidt. The company was a major technology vendor for Hillary Clinton’s presidential campaign and was supposed to help put Hillary in the White House. This obviously didn’t happen and the domain name recently lapsed.

Then there’s a very similar sale. An investor paid more than $9,000 for the expired ButterflyLabs.com domain name. Why? It was once owned by a Bitcoin mining equipment company that was shut down by the FTC and according to this article on The Verge was named “the second-most hated company in Bitcoinland“.

The question I am asking myself is why an investor would pay such a significant amount for these type of expired domains? Do they hope the backlinks and any remaining traffic on the domain will end up making them a steady parking income? Do they like to own a piece of internet history or they think an end-user that is willing to pay five-figures will come knocking for the domain and doesn’t care about the past usage of the domain?

Here’s this weeks list:

Domain NamePriceWhere
DirectBooks.com$20,000Sedo
TheGroundWork.com$10,250GoDaddy
uHive.com$9,999Sedo
ButterflyLabs.com$9,100GoDaddy
iRib.com$8,166NameJet
SkyMind.com$6,902GoDaddy
GreenGroup.com$6,500GoDaddy
Apib.com$6,500Sedo
SuperMall.com$5,600NameJet
Spia.com$4,338GoDaddy
PlayGo.com$4,255DropCatch
ZeroBoard.com$3,450DropCatch
SpaceFit.com$3,292BuyDomains
SkyMarketing.com$3,225GoDaddy
MindBreak.com$3,000Sedo
CompassLive.com$2,750BuyDomains
BatteryZone.com$2,577GoDaddy
TipLife.com$2,500Sedo
SkySolutions.com$2,410NameJet
FullFrontal.com$2,200DropCatch

Please do keep in mind that these are the highest sales that have been reported at NameBio et al. This list is meant to help give you insights and is nowhere near complete as many sales are kept private and the major marketplaces specializing in brandable domains do not report their sales. Some domain name sales might not have been paid for yet. 

Meanwhile, here are some great domains coming up for auction shortly:

At NameJet:

At GoDaddy:

  • CryptoRegister.com
  • Adella.com
  • Kickstake.com
  • Atzy.com
  • ShavingShop.com
  • Spotser.com
  • OriginalSound.com
  • ChangeLabs.com
  • EduCall.com
  • LightRider.com
  • ProductivityCoach.com
  • Yumist.com
  • VivaPrint.com
  • NXGroup.com
  • Dropser.com
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    Doron Vermaat

    Doron has over a decade of professional experience in marketing and business development for technology startups in both Europe and Asia. He is the product guy behind domain name management software, Efty. In his spare time, he moonlights as a domain name investor or can be seen trail running in one of the many country parks in bustling Hong Kong where he lives with his wife Fay, daughter Isla and their rescue dog Pepper.

    One thought on “Brandable domain name sales week 38: TheGroundwork.com, ButterflyLabs.com, SkyMind.com

    1. ButterflyLabs is an incredible name.
      I guessed 10k before I saw the final auction price.
      It just screams tech!
      I also see some tech start-ups adopting the “labs domain names lately.
      imo, an end user does not care about the name history.

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