Top 100 brandable domain name sales for 2018

Four years ago I compiled a list of the top 100 brandable domain name sales during 2014 which planted the seed for a weekly blog series on the highest, reported, brandable domain name sales all throughout 20152016, 2017 and now 2018.  Based on more than 1000 reported brandables sales this year I have once again compiled a list of the top 100 brandable domain name sales for 2018.

The criteria for inclusion in the list remain the same as previous years.

  • No numeric domains
  • Dotcom only
  • No 2L & 3L domains (as they are a breed on their own)
  • No one-word dictionary domains (in any language). This means the sale of is not included for example as it’s the Spanish word for Hour.
  • Unless a word has an alternative spelling such as No 98 on the list,
  • No 4-letter acronyms unless they are pronounceable and used as a brand name instead of an acronym (many examples of those on this list!)
  • Two keyword domains can qualify. No 47,, for example, is a brandable domain name while would not have made this list.
  • Variation on words are allowed, such as No 1,

The 100 biggest sales this year account for $3,079,880 in sales compared to 
$4,516,680 in 2017, $3,343,894 in 2016, $3,168,440 in 2015 and $2,989,652 in 2014.

Sedo is the dominating sales venue this year claiming 50% of all sales on the list with Uniregistry as the runner-up, accounting for 23% of sales. Unfortunately, Afternic, GoDaddy, Undeveloped and niche marketplaces such as BrandBucket and do not share sales data and sales made through platforms such as Efty remain private unless a seller decides to report a sale to DNJournal or NameBio.

Here’s this years list:

Domain NamePrice Where$200,000Sedo$195,000DomainMarket$127,400Sedo$90,000DomainMarket$75,000Uniregistry$65,000DomainMarket$65,000Sedo$63,000Uniregistry$60,000DomainMarket$50,000Sedo$50,000Sedo$45,850Sedo$45,011Uniregistry$45,000Afternic$40,000Uniregistry$40,000Sedo$39,997Uniregistry$38,280Sedo$37,$36,150DropCatch$35,000Sedo$35,000Sedo$30,716DropCatch$30,000DomainMarket$30,000Sedo$30,000Sedo$29,990Uniregistry$29,888Sedo$29,000Uniregistry$28,600Sedo$28,250Sedo$28,000Sedo$27,999Sedo$27,500Sedo$26,888DomainMarket$26,722GoDaddy$26,000Sedo$25,000Uniregistry$24,700Sedo$22,500Uniregistry$22,499GenericDomainMarket$22,250GoDaddy$22,000Sedo$22,000Sedo$21,250GoDaddy$21,100NameJet$20,500Sedo$20,375GoDaddy$20,251DropCatch$20,118Sedo$20,050GoDaddy$20,049DropCatch$20,000Undeveloped$20,000Sedo$20,000Uniregistry$20,000Uniregistry$20,000Uniregistry$20,000Uniregistry$20,000Uniregistry$20,000Uniregistry$20,000Sedo$20,000Sedo$20,000Lumis$19,999Sedo$19,888Sedo$19,888Sedo$19,500Sedo$19,376Sedo$19,000Sedo$19,000Sedo$19,000GoDaddy$18,750GoDaddy$18,720Sedo$18,600Sedo$18,500Sedo$18,432Sedo$18,000Sedo$17,500Sedo$17,338GoDaddy$17,000GoDaddy$16,950Sedo$16,800Sedo$16,500Uniregistry$16,500GoDaddy$16,037Uniregistry$15,510Sedo$15,500Sedo$15,200NameJet$15,009Uniregistry$15,000Sedo$15,000Sedo$15,000Sedo$15,000Sedo$15,000Uniregistry$15,000Uniregistry$15,000Uniregistry$15,000Uniregistry$15,000Uniregistry$15,000Sedo$15,000Sedo

Please do keep in mind that these are the highest sales that have been reported on during 2018. This list is meant to help give you insights and is nowhere near complete as many sales are kept private and the major marketplaces specializing in brandable domains do not report any sales prices. 

Doron Vermaat

Doron has over a decade of professional experience in marketing and business development for technology startups in both Europe and Asia. He is the product guy behind domain name management software, Efty. In his spare time, he moonlights as a domain name investor or can be seen trail running in one of the many country parks in bustling Hong Kong where he lives with his wife Fay, daughter Isla and their rescue dog Pepper.

2 thoughts on “Top 100 brandable domain name sales for 2018

  1. Thanks for compiling this report Doron, it’s very valuable.

    In fact, I’ve just added a link to the definitions section of my main website because your eight criteria define brandables so perfectly.

    I presume most of the data is derived from DNjournal and NameBio. As far as I know, Uniregistry has only reported Q1 sales data for 2018 so far, so regrettably they are under reported.

    This may partly explain why the apparent total is so much less than 2017, which on the surface appears quite disturbing. (I think Uni – who I follow closely – reported most of 2017, but missed a few months at the end.)

    Yes, it really is a shame that so many platforms do not publish sales data and this is not beneficial to the industry.

    And congratulations for being interviewed by DomainNameWire for their 2019 predictions podcast, your predictions and those of the others are fascinating and helpful!

    1. Hi Dave, thank you for the great comment. You are correct with regards to Uniregistry and I expect these numbers would have looked quite a bit different if they would have reported another batch of sales last year. They were the dominating sales venue by far during the previous two years. Also, last years report had the $1.2M sale of included which obviously had a big impact on the numbers.

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