Top 100 brandable domain name sales for 2018

Four years ago I compiled a list of the top 100 brandable domain name sales during 2014 which planted the seed for a weekly blog series on the highest, reported, brandable domain name sales all throughout 20152016, 2017 and now 2018.  Based on more than 1000 reported brandables sales this year I have once again compiled a list of the top 100 brandable domain name sales for 2018.

The criteria for inclusion in the list remain the same as previous years.

  • No numeric domains
  • Dotcom only
  • No 2L & 3L domains (as they are a breed on their own)
  • No one-word dictionary domains (in any language). This means the sale of Hora.com is not included for example as it’s the Spanish word for Hour.
  • Unless a word has an alternative spelling such as No 98 on the list, Chipz.com
  • No 4-letter acronyms unless they are pronounceable and used as a brand name instead of an acronym (many examples of those on this list!)
  • Two keyword domains can qualify. No 47, MoneySmart.com, for example, is a brandable domain name while MoneyLender.com would not have made this list.
  • Variation on words are allowed, such as No 1, Jobster.com

The 100 biggest sales this year account for $3,079,880 in sales compared to 
$4,516,680 in 2017, $3,343,894 in 2016, $3,168,440 in 2015 and $2,989,652 in 2014.

Sedo is the dominating sales venue this year claiming 50% of all sales on the list with Uniregistry as the runner-up, accounting for 23% of sales. Unfortunately, Afternic, GoDaddy, Undeveloped and niche marketplaces such as BrandBucket and BrandRoot.com do not share sales data and sales made through platforms such as Efty remain private unless a seller decides to report a sale to DNJournal or NameBio.

Here’s this years list:

Domain NamePrice Where
Jobster.com$200,000Sedo
CryptoWorld.com$195,000DomainMarket
Mappa.com$127,400Sedo
DollarCity.com$90,000DomainMarket
MyVid.com$75,000Uniregistry
BetterFuture.com$65,000DomainMarket
Looka.com$65,000Sedo
Hubi.com$63,000Uniregistry
TotalDesign.com$60,000DomainMarket
YCoin.com$50,000Sedo
SportLine.com$50,000Sedo
Okdo.com$45,850Sedo
UniMoney.com$45,011Uniregistry
ViaOne.com$45,000Afternic
Homi.com$40,000Uniregistry
Finx.com$40,000Sedo
Zamp.com$39,997Uniregistry
DuoLab.com$38,280Sedo
StoryKids.com$37,500XYNames.com
Hemper.com$36,150DropCatch
HappyMath.com$35,000Sedo
Ooni.com$35,000Sedo
Viomi.com$30,716DropCatch
Skinte.com$30,000DomainMarket
KnowYourMoney.com$30,000Sedo
SecureChain.com$30,000Sedo
Aumo.com$29,990Uniregistry
DotData.com$29,888Sedo
Ulao.com$29,000Uniregistry
BlockSize.com$28,600Sedo
Payen.com$28,250Sedo
eKing.com$28,000Sedo
Esenses.com$27,999Sedo
eFounders.com$27,500Sedo
Kugga.com$26,888DomainMarket
CannaClub.com$26,722GoDaddy
CamTrack.com$26,000Sedo
Mopa.com$25,000Uniregistry
Primon.com$24,700Sedo
BetterLove.com$22,500Uniregistry
Stayable.com$22,499GenericDomainMarket
HomeCloud.com$22,250GoDaddy
CoinLink.com$22,000Sedo
IvyPay.com$22,000Sedo
uMedia.com$21,250GoDaddy
MoneySmart.com$21,100NameJet
WellZone.com$20,500Sedo
RedCoral.com$20,375GoDaddy
iStyle.com$20,251DropCatch
Ayde.com$20,118Sedo
TopMall.com$20,050GoDaddy
KiwiPlus.com$20,049DropCatch
Cloudo.com$20,000Undeveloped
MissMary.com$20,000Sedo
GrabFood.com$20,000Uniregistry
ConnectMedia.com$20,000Uniregistry
Eligma.com$20,000Uniregistry
FeelTheLove.com$20,000Uniregistry
Qare.com$20,000Uniregistry
RocketX.com$20,000Uniregistry
CandyPay.com$20,000Sedo
DirectBooks.com$20,000Sedo
Usme.com$20,000Lumis
Betiq.com$19,999Sedo
Viagio.com$19,888Sedo
LawLeader.com$19,888Sedo
Hexacom.com$19,500Sedo
Styrosoft.com$19,376Sedo
ExpertMatch.com$19,000Sedo
NinjaSports.com$19,000Sedo
WePower.com$19,000GoDaddy
Fiera.com$18,750GoDaddy
LocalHero.com$18,720Sedo
Equila.com$18,600Sedo
Otravo.com$18,500Sedo
CloudBasket.com$18,432Sedo
Wiise.com$18,000Sedo
VipMom.com$17,500Sedo
Meia.com$17,338GoDaddy
Esop.com$17,000GoDaddy
Verway.com$16,950Sedo
HiChat.com$16,800Sedo
LittleBean.com$16,500Uniregistry
CannaCorp.com$16,500GoDaddy
Nuze.com$16,037Uniregistry
MonkeyCasino.com$15,510Sedo
Coba.com$15,500Sedo
Muhu.com$15,200NameJet
RushBet.com$15,009Uniregistry
Silubi.com$15,000Sedo
DoBox.com$15,000Sedo
BlueChew.com$15,000Sedo
PayClub.com$15,000Sedo
Agila.com$15,000Uniregistry
Bisq.com$15,000Uniregistry
Carium.com$15,000Uniregistry
Chipz.com$15,000Uniregistry
MrFrosty.com$15,000Uniregistry
Fidens.com$15,000Sedo
Dynamind.com$15,000Sedo

Please do keep in mind that these are the highest sales that have been reported on NameBio.com during 2018. This list is meant to help give you insights and is nowhere near complete as many sales are kept private and the major marketplaces specializing in brandable domains do not report any sales prices. 

Doron Vermaat

Doron has over a decade of professional experience in marketing and business development for technology startups in both Europe and Asia. He is the product guy behind domain name management software, Efty. In his spare time, he moonlights as a domain name investor or can be seen trail running in one of the many country parks in bustling Hong Kong where he lives with his wife Fay, daughter Isla and their rescue dog Pepper.

2 thoughts on “Top 100 brandable domain name sales for 2018

  1. Thanks for compiling this report Doron, it’s very valuable.

    In fact, I’ve just added a link to the definitions section of my main website because your eight criteria define brandables so perfectly.

    I presume most of the data is derived from DNjournal and NameBio. As far as I know, Uniregistry has only reported Q1 sales data for 2018 so far, so regrettably they are under reported.

    This may partly explain why the apparent total is so much less than 2017, which on the surface appears quite disturbing. (I think Uni – who I follow closely – reported most of 2017, but missed a few months at the end.)

    Yes, it really is a shame that so many platforms do not publish sales data and this is not beneficial to the industry.

    And congratulations for being interviewed by DomainNameWire for their 2019 predictions podcast, your predictions and those of the others are fascinating and helpful!

    1. Hi Dave, thank you for the great comment. You are correct with regards to Uniregistry and I expect these numbers would have looked quite a bit different if they would have reported another batch of sales last year. They were the dominating sales venue by far during the previous two years. Also, last years report had the $1.2M sale of MyWorld.com included which obviously had a big impact on the numbers.

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