“The bottom line is you have to work way smarter and harder now. Don’t fool yourself into thinking you can go out and buy a few domains and that’s it.”
— Tia Wood, Domainer and web consultant
The brandable domaining landscape is always in flux. It’s an evolving business environment in a slow, but constant, state of change. New technologies and cultural shifts create and destroy consumer habits, interests, fads, emerging markets and brandable domaining sales trends.
For this reason, I regularly dip my toes (or is it my eyeballs?) into various tech journals, cultural magazines and the business sections of major news papers in search of trends and new niche industries.
Some trends are clearly called out by astute writers and editors. Others are hidden between the lines or in the shadows. Sometimes I have to search around to find them.
Such was the case with FemTech. Handicapped by my gender bias, I’d been completely unaware of this quietly robust and emerging market.
This spring I read a number of articles on DailyDot and TechCrunch which proclaimed that the FemTech market was “exploding.” They said that venture capital in this niche market totaled more than $400 million in 2018 and that the FemTech industry was expected to grow to $50 billion within 5 years.
The scope of the market is wide ranging and overlaps with what some call FemCare and even parts of the SexTech sector. At the least, the FemTech market is said to encompass fertility, menstruation, sexuality, pregnancy, nursing and general female health.
Names of existing companies:
- Fertility solutions – Prelude, Celmatix, Univfy, Extend Fertility, Dadi, Conceivable, Progyny, Rinovum, FertilityIQ
- Menstruation and fertility tracking/care – Clue, Glow, Ovia Health, Ow Health, Natural Cycles, LunaPads, Thinx, Flex, PMS Bites, Kindara, Keela
- Pelvic health – Evofem, Minerva, Sumbiomix, JoyLux
- Sexuality – Nuelle, Sustain, Bloom, Crescendo, BlueMotion, Ora, LoveSense, Dahlia, MagicMotion
- Pregnancy and nursing – BloomLife, Naya, Moxxily, Lucina, Obseva, HeraMed, TotoHealth
- General health – Maven, CelesCare, iSono
NOTE: Many FemTech companies are making liberal use of personal names in their branding. These include: Nora Therapeutics, Lola, Kasha, Cora, Ava, Athena, Maya, Flo, JimmyJane, Lia and the fictitious, Laura Dicarlo.
FemTech brandable domains
Beauty, Birth, Bloom, Body, Care, Cell, Child, Eve, Extend, Fem, Fertility, Flow, Gentle, Glow, Health, Home, Insight, IQ, Joy, Kid, Kind, Life, Lift, Luna, Med, Natural, Pre, Prima, Pro, Pura, Pure, Smart, Sonic, Spring and Track.
What I own
Brandable domains with FemTech tendencies that I own in dot com are MissFertility, ChickLogic, Rycky, CareMama, Ovux, Stacyy, UltraDiva, Femfina, Silkyy, SofterTouch, SummerDove, SoulBeau and Evlie.
What FemTech oriented domains do you own? Let us know in the comment section below.
From the GoDaddy Closeouts: