PODCAST: That’s right, size matters. Data shows that shorter brandable domain names are more popular with end users. But how short? And how popular? The answers are right here in this 7 minute episode.
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Yes. Only makes sense that smaller domain names are more appropriate to big business and branding needs. What would be easier to market a short name with typo or a long name with no typos? Think Houzz. Before they were a site, domainers (myself included) might have leaned toward House.com as the more valuable than Houzz.com. But now, of course, that’s not the case.
Brandable short names are easier for a business to carve their unique space with.
Thanks for the post!
lol, oookaaaay:)
Good comments, Susan. Thanks for listening!
Thanks Keith for yet another insightful episode.
Thanks, Minat. Glad you found it useful!