Author: Doron Vermaat

Despite the slow summer months, it was a solid week for brandable domain name sales with 3 sales reaching the five-figure range. The most interesting sale last week was that of FantasyLand.com – an expired domain name from 1997 that was dropped by Sony Pictures and auctioned at DropCatch with a winning bid of $3,251 as shared by TheDomains.com in this post. Only to be followed by the news that Sony Pictures will be turning the popular TV series from the 80’s into a feature film. It will be interesting to see if Sony Pictures will be making an effort to get the domain name they let expire back.

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The big news last week was the sale of the ice.com domain name for $3.5 million dollars to the Intercontinental Exchange, Inc. Considering the company did a whopping $5.83 billion in revenues last year and immediately agreed to the asking price some might argue the domain name could have been sold for more.  The top grossing sale in brandable land was a tad more modest. It was the 4-letter okdo.com domain name which sold for $45,850 on marketplace Sedo. The domain name leads to a parked page and the Whois is private so it’s unclear who the buyer is.

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The top grossing brandable domain name sale of last week was CannaClub.com which closed at a whopping $26,722 at GoDaddy’s expired auctions. The whois for the domain name doesn’t show the new owner as of yet.

Then we have Noral.com and Osano.com. Both domain names are everything a great invented brand name needs. They are short, memorable, super easy to pronounce and very hard to misspell. They are a pleasure to say out loud and also look fantastic in writing. I absolutely love lyrical names like these. They make for terrific brands in my opinion. Although I’d say Noral.com is the better name out of these two (and also has more obvious end-users) I found it interesting to see that both domain names sold at the same price-range but Noral.com was purchased by a well-known domain name investor at NameJet and Osano.com was purchased at Sedo by an end-user as you can see from the already developed website.

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The news about the sale of the Crypto.com domain to a Hong Kong-based cryptocurrency platform, formerly known as Monaco shows that claiming the domain name you own is absolutely not for sale is a pretty good negotiation tactic if you want to sell for top dollars. It also shows that everyone has a price. Meanwhile, the brandables had another slow week without any sales in the five-figure range.

GeniusXR.com, a domain name that was only registered in February of this year sold for a cool $6,500 at Sedo. It shows that smart investors who closely follow new trends can still turn a nice profit by hand registering domains. XR stands for X Reality with the “X” representing a variable suggesting an open ecosystem that includes virtual reality, augmented reality, mixed reality and so on.

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It was a bit of a slow week for the brandables with just one sale in the five-figure range. That sale was LivingOnLight.com, a domain name from Mike Mann his portfolio. Michael Cyger sold Karpool.com for a cool $6,500 after receiving an inquiry for the domain through an Efty landing page. The domain name sold 29 days after Mike purchased it at GoDaddy auctions. If the domain name sounds familiar to you it’s most likely because it was discussed on a DomainSherpa episode with former BrandBucket Director Michael Krell who previously sold the domain name on BrandBucket.com. That buyer did not renew the domain name which is how it ended up on GoDaddy’s expired auctions where Mike bought it for $627. He talks about purchasing the domain name around the 13-minute mark in this recent DomainSherpa episode.

Another nice sale through an Efty landing page is that of BeWoke.com, a domain name sold by Mark Levine who shared all the details behind that sale on the Efty blog here.

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I don’t know if Rick Schwartz is living under a (golden) rock or perhaps he doesn’t read sales reports (can’t blame him if he doesn’t) but I just can’t agree with his statement that we’re in a “depressed market”. I can’t speak for the early years of domain name investing when investors could simply live off their parking revenues or that time when a lot of VC money started to flow into the world of technology around 2006 but in the ~5 years I have been active in this industry I have only seen prices for great .com domain names move up, year after year. Especially on the auction sites such as NameJet and GoDaddy where most investors do their shopping, prices are through the roof and have never been higher.  Only a very small percentage of my portfolio (less than 10%) consists of GTLD’s and I have to admit I have not had a decent offer on any of them in all these years so I do agree with the rest of Rick’s post that most of the investors who went all in on these new extensions, especially those with the intention to hold on to them for the long-term are very unlikely to ever turn a profit, especially with the silent killer that renewals are. To sum it up, the market for GTLDs is depressed but the market for brandable .com domain names is 🔥🔥🔥 – if you ask me!

I’ll let this weeks list do the rest of the talking:  (more…)

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Marketplace Sedo closed some impressive brandable domain name sales last week with the $50,000 sale of SportLine.com topping the chart. The domain name currently redirects to a company selling horse riding apparel. Another noticeable sale was that of CandyPay.com which was purchased for $20,000 by Kaidianbao Payment Service Co, a payment company from Shanghai, China. DogWorld.com was an expired domain name up for auction at GoDaddy. The domain name was once owned by Dog World, a monthly magazine that was published from 1916 until 2012.

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