Author: Doron Vermaat

Marketplace Sedo closed some impressive brandable domain name sales last week with the $50,000 sale of SportLine.com topping the chart. The domain name currently redirects to a company selling horse riding apparel. Another noticeable sale was that of CandyPay.com which was purchased for $20,000 by Kaidianbao Payment Service Co, a payment company from Shanghai, China. DogWorld.com was an expired domain name up for auction at GoDaddy. The domain name was once owned by Dog World, a monthly magazine that was published from 1916 until 2012.

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“Are double letters the latest micro-trend?” asked Keith deBoer in this post from 2016. Two years have passed since that post was published and we continue to regularly see sales of domains with double letters make it into the weekly list of the highest brandable domain name sales. Wiise is a yet to launch software product created by audit giant KMPG who paid a cool $18,000 for the matching Wiise.com domain name.

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It seems that the best strategy to get top dollars for your domains at the moment is simply letting them expire and go through the expired domain auction process. The disadvantage of this strategy is that DropCatch, GoDaddy or NameJet will pocket those dollars instead 🙂

Looking at today’s auction prices it sometimes seems that the domain name investor is the new end-user. A good example is Michael Bilde, a domain name investor from Denmark, who in recent weeks, added domains such as ixa.com (purchased for $30,767 at Sedo), Stallion.com (purchased from Elliot Silver for an undisclosed amount), Vodi.com (purchased for $9,007 at GoDaddy auctions), Diko.com (purchased for $10,110 at NameJet) and Boga.com ($12,000 at Sedo) to his already impressive portfolio on BrandBucket.

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It was a terrific week for brandable domain name sales with ten sales in the five-figure range. Prices for pronounceable and brandable 4-letter .coms, especially those in the CVCV pattern continue to climb. We’re now at the point where it isn’t unusual to see investors spending five-figures, wholesale for a good CVCV domain.

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Uniregistry recently reported their Q1 sales which means they almost completely have overtaken the list for this week except for two domains that sold at Sedo.com. Uniregistry is a very dominant player in the domain name aftermarket and their brokerage team is responsible for closing a high number of brandable sales each year.

I’ve included each sale in the five-figure range in this report. If you want to check the complete list you can head over to NameBio or download this PDF.

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I spend a short week with my family in Taiwan for a vacation hence this report of last weeks sales is a bit later than usual. Taiwan has quickly become one of our favorite nearby getaways destinations since we’ve had our daughter. Most hotels and resorts are very kid-friendly, the people are laid-back and friendly and the country offers incredible nature and is home to one of Asia’s most exciting street food scenes.

But let’s get back to domains. There were quite a few notable sales last week. DomainMarket.com claimed the top spot again with the $65,000 sales of BetterFuture.com. uMedia.com, a domain name first registered in 1995 went to expired auction at GoDaddy and bidding ended at a whopping $21,250 which seems very high for a reseller. The auction was discussed on NamePros as well.  Another name I like is CoinKing.com which sold for $14,197 on Sedo.

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It was another strong week for brandable domain name sales with five sales in the five-figure range. The top grossing sales was Kugga.com which sold on Mike Mann’s DomainMarket. The domain is not resolving yet so it’s unclear what the buyer his plans are for the domain. Another noticeable sale was that of GrabFood.com which sold to Singapore based ride-hailing giant Grab for $20,000. The seller was James Iles who writes for the NamePros blog.

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The auction for the expired KiwiPlus.com domain name closed at a whopping $20,049 at DropCatch.  It’s been almost a week since the auction closed but the Whois hasn’t updated yet so it’s still unclear if the domain name has been paid for and who the buyer is. There are a couple of potential end-user buyer for the domain name of which Korean kids phone maker KIWI PLUS, which is using a .io domain, is the most obvious one.  Another notable sale was that of Boga.com for $12,000 which seemed to have been purchased by brandable domain name investor and BrandBucket seller Michael Bilde who already holds an impressive portfolio of CVCV domains.

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There’s an interesting post on NamePros by member HDmarketing who goes into detail about his experience building a portfolio of (mainly hand-registered) brandable domain name and his experiment listing a certain percentage on a brandable marketplace and the remainder of the portfolio at Afternic. The entire thread is worth a read for anyone interested in brandable domains.

I’m still daydreaming that one day, the leading brandable marketplaces, as well as Afternic, will report sales data so this weekly list will be a much better reflection of the current market instead of just the tip of the iceberg.

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