Keith deBoer

Keith DeBoer is a domain writer, investor and host of the Brandable Insider podcast.

The Brandable Insider: Those CHIPs, This Dip and 5L Blip

Many expected five letter dot-coms (5L) to be the next big thing in the surging Chinese domain market. Folks on NamePros were counting down the days till the buyout. The assumption was that 5Ls, especially those with repeating letters and patterns, would rise exponentially in value once every 5L was regged. Unfortunately the 5L play …

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The Brandable Insider: Your Name Could Be a Brand!

Personal names, especially those of females, have been used as brands for a hundred years. Notable companies like Chanel, Boeing, Sara Lee and Wendy’s set the example a long time ago. In modern times Silicon Valley style entrepreneurs are following in their footsteps. Specifically I’m thinking of tech companies like McAfee, Bose and Dell. Further …

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The Brandable Insider: Are You Ready to Catch the Second Wave?

Every surfer knows that waves come onto the beach in sets. Usually in twos and threes. The first wave is messy and often breaks weird so surfers avoid it. Instead they prefer the second wave which is smoother and more powerful. Catching trends in brandables is sometimes the same way. Ride the Trend Overzealous newbies …

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The Brandable Insider: Domains and the Art of Color

Every week we see domain names with colors in the expiring auctions at GoDaddy and other marketplaces.  This week it was BlackRoad.com ($390), SilverBoots.com ($165) and BlueDojo.com ($155).  But what makes one ‘color’ domain more valuable than another? Color My World Colors influence our moods, clothing, transportation and living spaces.  According to the marketing data …

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