Everybody knows that if we price our domains too high, they won’t sell and we’ll go bankrupt, right? Well not everybody. As newbies we think we’ve struck gold with hand-regged domains like SandpaperSusan.com and we list them for sale at 5 figures. After a year when it hasn’t sold we feel foolish and change it to a bargain price of $50. After a month, when it still hasn’t sold, we’re at our wits end.
The art and science of domain pricing is a crucial factor in the management of our portfolio. It can make or break our business. I feel it’s one of the most under-recognized factors in the, domain profitability, equation.