Behind the Brandable Keyword: Geek

“An unfashionable or socially inept person” Yep, it’s an understatement to say that the official definition of the word “Geek” as you will find it in the dictionary is far from flattering. But thanks to the rising popularity of geek entrepreneurs (and tech billionaires) such as Bill Gates and Mark Zuckerberg the word has many positive connotations in today’s society. The modern day definition of the word Geek is nicely summed up by the Urban Dictionary as “The people you pick on in high school and wind up working for as an adult”.

Because of the rising popularity of the geek persona company names ending or starting with the word Geek have become more and more popular and quite a few of these startups have evolved in established companies with strong brand recognition and large client bases. Due to the popularity of the word geek within tech companies and startups, it can also be relatively easy to market and brand a company, for instance, a new startup could find niche edits services in order to optimize their business website more towards search terms like geek, or with geek included. No matter what service they’d be offering, they’d be sure to use various marketing techniques efficiently due to the popularity of such a brandable keyword like “geek”.

Some examples are:

  • EventGeek is the ultimate event management platform, with project management and ROI tracking for hosts and sponsors. The company was only founded last year but already has customers like Google, Uber, Okta and InVision who use EventGeek every day to manage thousands of events per year.
  • Founded by Robert Stephens in 1994 Geek Squad was the first 24-hour task force dedicated to solving technical challenges. Robert founded the Geek Squad at age 24, with $200 in his pocket, a bicycle and a nerdy white-shirt-black-clip-on-tie outfit. The company was acquired by Best Buy in 2002 for an undisclosed sum.
  • SeatGeek is a ticket search engine that aggregates ticket listings for live sports, concerts, and theater events. Founded in 2009, it carved a niche for itself by helping its customers find the best and most secure deals for online ticket sales and resales. The startup has raised a staggering $159.97M in funding to date.
  • And then, of course, there’s, a technology blog about all manner of geek culture subjects ranging from hardware to comics. The site was founded way back in 1996 by Joel Evans and Rob Hughes and was run independently until 2007 when it sold to NameMedia who later sold the site to Geeknet for $1 million dollars in 2010. I’d say the value of the domain name alone is in the seven figure range today.

All of the above companies own the matching .com domain name for their brand. Although most sales in this category have remained private and unreported there are still plenty of public sales figures for domain names including the Geek keyword. Some of the largest ones include:

DomainPriceVenue$20,000DRT Auction$15,500Sedo$7,910Sedo$7,000Afternic$7,000Sedo$6,000Sedo$5,888Uniregistry$5,000Sedo$5,000Afternic$4,188Afternic

Do you own or have you sold any Geek domain names? Let us know in the comments.

Some great brandables coming up for auction at NameJet this week include:

7 thoughts on “Behind the Brandable Keyword: Geek”

  1. Hi there, love how you are shedding some light around brandable keywords lately. Very informative and insightful. I want to commend you on the great work you are doing with DNGeek, keep it up. I am an avid follower of your site.

  2. and I think use of the word “geek” has expanded to mean specialist or expert, pretty much. In that sense, your site name seems very apt.

  3. Or I meant to say, when “geek” is preceded by another word it can suggest “expert in that topic.” Sometimes it seems to mean aficionado.

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