I admit it, I’m a big fan of .org. A single one-word .org makes an amazing brand. I will die on that hill and take you all down with me.
However, I cannot understand why Invisible.org went for $12k+ on Park.io. It’s not a keyword with obvious ecommerce potential. So you rank first for “Invisible”…now what? If anyone can explain that to me, please do!
This list has a lot of non-.com names on it, more than usual, because there were not a lot of super strong brandable.
One name I especially love on this list is GreenRide.com. Great car-related brand, like for a ride sharing program, or some future Earth Day initiative disguised as a marketing campaign for Uber.
Quick rules recap for how I determine this list:
- No numeric domains
- No obvious keywords or category-defining domains (CryptoMarketplace.com is a KW, CoinBase.com is a brand).
- .com, OR
- .co, .io, .org if they are strong one-word keywords.
- No 2L & 3L domains (as they are a breed on their own)
- No obvious one-word dictionary domains (in any language). This means, for example, the sale of Hora.com would not be included as it’s the Spanish word for Hour. (The caveat here is I don’t speak most of the world’s languages, only English, so I might miss stuff. This one is a bit ‘fast and loose’).
- Unless a word has an alternative spelling such as “Thiink.com”
- No 4-letter acronyms unless they are pronounceable and used as a brand name instead of an acronym
- Two keyword domains can qualify. Example: OneHome.com. BuyHome.com would not have made this list (because it’s a keyword and not a brand).
- Variation on words are allowed, example: Wearly.com
Here’s the list:
Pricing data was collected via NameBio.com — highly suggest you sign up for a paid account. I get a lot of value out of mine.
What was your favorite name on this week’s list?
Want to hear about the best brandable domains of the week when you still have a chance to bid on them?