There was a bit of a discussion in the comment section of last week’s report about what the definition of a brandable domain name should be. Some people pointed out that GoPlay.com or JuiceKing.com shouldn’t fall in the brandable category. Unlike numeric domains or exact match domains the definition of what makes a a domain name brandable domain is pretty much wide open. Some say it should only be labelled as such when the name means nothing or is not a dictionary word. For me, one of the criteria for a domain to make this list or not is that “Two keyword domains can qualify. SharpMind.com for example is a brandable domain name imo while SharpKnifes.com would not have made this list”. It means for me that the two words combined form a unusual combination with no orvery low search volume, therefore creating a brand rather than a term, phrase or common combination of words. People won’t search Google for a Juice King unless they search for a known product, service, business or bar that has been branded as Juice King. Would love to hear more opinions on this subject.
Here’s this week list.
|Domain name||Reported Sales Price|
Please do keep in mind that these are the highest sales that have been reported to DNjournal.com et al. This list is meant to help give you insights and is nowhere near complete as many sales are kept private and the major market places specializing in brandable domains do not report their sales.
If you know of any recent, verifiable brandable domain name sales please do let me know so I can include it in next week’s report.