Brandable domain name sales week 8.

There was a bit of a discussion in the comment section of last week’s report about what the definition of a brandable domain name should be. Some people pointed out that or shouldn’t fall in the brandable category. Unlike numeric domains or exact match domains the definition of what makes a a domain name brandable domain is pretty much wide open. Some say it should only be labelled as such when the name means nothing or is not a dictionary word. For me, one of the criteria for a domain to make this list or not is that “Two keyword domains can qualify. for example is a brandable domain name imo while would not have made this list”. It means for me that the two words combined form a unusual combination with no orvery low search volume, therefore creating a brand rather than a term, phrase or common combination of words. People won’t search Google for a Juice King unless they search for a known product, service, business or bar that has been branded as Juice King.  Would love to hear more opinions on this subject.

Here’s this week list. 


Domain name Reported Sales Price
1. $12,000
2. $5,750
3. $5,000
4. $4,200
5. $3,800
6. $3,500
7. $3,395
8. $2,763
9. $2,800
10. $2,500
11. $2,500
12. $2,290
13. $2,260
14. $2,260
15. $1,426
16. $1,103
17. $830
18. $709
19. $571
20. $506

Please do keep in mind that these are the highest sales that have been reported to et al. This list is meant to help give you insights and is nowhere near complete as many sales are kept private and the major market places specializing in brandable domains do not report their sales. 

If you know of any recent, verifiable brandable domain name sales please do let me know so I can include it in next week’s report.


8 thoughts on “Brandable domain name sales week 8.”

  1. might qualify since knifes in this case would be a verb not a noun 😉

    I think there are a bunch of categories of brandables
    1. Made-up or non-sensical : ex.
    2. Descriptive : usually AdjectiveNoun : ex
    3. Call to Action :
    4. Phrase-based:

    The best brand domains are the ones you might normally call a keyword generic but they actually work perfectly, maybe even better as a brand and usually sell for much more when a brand buyer is seeking these.. ex: , ., and many single word plurals aren’t as flexible to use as a brand

  2. Exactly, generic words individually or combined to make sense in a easy to remember term or phrase, ocassionally with a slight variation on spelling are the best imo.. etc,etc have all bee branded for new business uses.
    We have collected many in .com and cctld’s including,
    They still have to pass the billboard test, driving by at 60mph you MUST be able to remember them. Some can be difficult via the radio test but visually they work great.

  3. Steve@i like
    I have a few of those:

    yet or would not qualify as brandable OR will it?

  4. I have what I thought to be decent brandable’s , there are only a couple of brand based domain sellers so not many targeted options for selling to, unless someone has a list of potential buyers or selling platforms for these types:

  5. I think the two most important things in brandable domains are familiar to our ears, so they can use as a product name. But the value can’t be described by appraiser tools. I have an example of mine,, In Domain Sherpa Review about cools brandable domains (23 January 2014) one of the Sherpas appraised its value as 10-20 k. But guess what, the Estibot value is only 150 $ and it was even not sold in TRAFFIC EAST 2013 just for 150 $ reserved price. People use a lot of Ownership Protection products such as lawyers, insurances, alarms, fire extinguishers, security services, but not use the word ownership protection in Google Search. But a lot of companies described their services as Ownership Protection. The other hands, most of the generic domains has been sold following their Estibot Values, because exact match search in Google

  6. I think it is both brandable and generic. As I said it is sound familiar, but not many used in Google search terms. Girlz is brandable because sounded like girls but no one search girlz in google (people search girls). So do for NameZone and AudioBurst. Might be NameZone is a description for domain marketplaces.

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