Brandable Domain Sales Week 16 – 2021

It’s been a while, but the brandable domain sales review is BACK at DNgeek.

A few of the criteria have changed from Doron’s original outlining of what constitutes a brandable name (for the purposes of talking about them on this site), because:

  1. Times change. Markets and trends change. Different things may or may not define a brandable domain that did or didn’t before
  2. Different philosophies. Different philosophies abound on what is/is not a brand and, well, maybe I have my own definition of what a brandable domain is, so we’re going with that. 🙂

For reference, here is the current criteria I’m using to define “a brandable domain” for this list:

  • No numeric domains
  • No obvious keywords or category-defining domains ( is a KW, is a brand).
  • TLDs/ccTLDs:
    • .com, OR
    • .co, .io, .org if they are strong one-word keywords.
  • No 2L & 3L domains (as they are a breed on their own)
  • No obvious one-word dictionary domains (in any language). This means, for example, the sale of would not be included as it’s the Spanish word for Hour. (The caveat here is I don’t speak most of the world’s languages, only English, so I might miss stuff. This one is a bit ‘fast and loose’).
    • Unless a word has an alternative spelling such as “”
  • No 4-letter acronyms unless they are pronounceable and used as a brand name instead of an acronym
  • Two keyword domains can qualify. Example: would not have made this list (because it’s a keyword and not a brand).
  • Variation on words are allowed, example:

What’s your favorite brandable name from this list (not necessarily which one you’d like to own because it’d bring in the most money if you sold, but what name just sounds GOOD, and you’d love to be like “I’m the founder of X”)?

For me:

Love it as a grocery startup. Dunno what it does, but it sounds really… wholesome. And healthy.

I also REALLY like — it has such a certain je ne sais quoi that is very appealing. Everyone knows what it feels like to have the movie just end, the theater still dark. It speaks to resolution, to emotional release, and maybe finality.

Also, it reminds me of one of the best Radiohead song, “Exit Music (For A Film)” which I am embedding below so you can enjoy.

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