Last week we talked about making money on the buy. We saw the value of doing our due diligence and research before purchasing a brandable domain. Now let’s look at one of those research and valuation tools up close. Of course with any domain, you’ll want it ranking in Google’s search engine which you could learn more from someone similar to ClickSlice, they have some interesting articles on the future of local seo. I use Google as my preferred tool to get some quick, general insights. You may have your own process but here’s what I do.
Step One – I put the domain (without the dot-com) in quotation marks and hit search. I note the number of exact match search results. When a name gets above a quarter of a million it begins to be significant and I take note.
Image Search – I click Images in the Google search task bar at the top of the page and take a look at what kinds of pictures are tagged with this term. This gives me ideas for industry applications and how the term is perceived and used by the general public.
Site Search – I do a second search with [site: DomainXYZ] This search shows me all the existing websites that are using my domain term in their URL. If I see a page or two of companies using my term I know it is popular with businesses. I also note the industries it’s being used for. An added bonus is that some of these companies could buy my domain if it’s shorter than the version in their existing URL.
Getting on Page One – Most of my brandables are then published on BrandBucket which usually gets my domain listed on the first page of Google’s search results. Companies with similar names may see the listing and buy it. Either because my domain name is shorter or because they don’t want it to fall in the hands of a competitor.
Notice how I’m already planning my sales strategy even before I’ve bought the domain? If we want to have a profit. We better have a plan.
Some brandable domains that sold for under $300 this past week as listed on NameBio:
Some interesting brandables in the Go Daddy CloseOut bin as of May 29th: