The Brandable Insider: Google is Your Friend

Last week we talked about making money on the buy. We saw the value of doing our due diligence and research before purchasing a brandable domain. Now let’s look at one of those research and valuation tools up close. Of course with any domain, you’ll want it ranking in Google’s search engine which you could learn more from someone similar to ClickSlice, they have some interesting articles on the future of local seo. I use Google as my preferred tool to get some quick, general insights. You may have your own process but here’s what I do.

  • Step One – I put the domain (without the dot-com) in quotation marks and hit search. I note the number of exact match search results. When a name gets above a quarter of a million it begins to be significant and I take note.
  • Image Search – I click Images in the Google search task bar at the top of the page and take a look at what kinds of pictures are tagged with this term. This gives me ideas for industry applications and how the term is perceived and used by the general public.
  • Site Search – I do a second search with [site: DomainXYZ] This search shows me all the existing websites that are using my domain term in their URL. If I see a page or two of companies using my term I know it is popular with businesses. I also note the industries it’s being used for. An added bonus is that some of these companies could buy my domain if it’s shorter than the version in their existing URL.
  • Getting on Page One – Most of my brandables are then published on BrandBucket which usually gets my domain listed on the first page of Google’s search results. Companies with similar names may see the listing and buy it. Either because my domain name is shorter or because they don’t want it to fall in the hands of a competitor.
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    Notice how I’m already planning my sales strategy even before I’ve bought the domain? If we want to have a profit. We better have a plan.
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    Some brandable domains that sold for under $300 this past week as listed on NameBio:

  • AceAvenue.com $116
  • CloudEm.com $271
  • CometDigital.com $22
  • Donovo.com $132
  • FinalEffect.com $115
  • HeyBunny.com $105
  • Nogoo.com $193
  • Recoda.com $159
  • OurNote.com $152
  • StackChain.com $112
  • StealthSoft.com $22
  • Technicart.com $12
  • TechnologyDrive.com $253
  • .

    Some interesting brandables in the Go Daddy CloseOut bin as of May 29th:

  • Dupalo.com
  • TraderTape.com
  • Vezana.com
  • Sacomo.com
  • GuideSure.com
  • Zurona.com
  • TrueLayer.com
  • Favorlab.com
  • Vroog.com
  • RightLayer.com
  • Tenelo.com
  • Padako.com
  • Tucona.com
  • Fenoz.com
  • Ziirk.com
  • Sahama.com
  • Zogobo.com
  • Kisgo.com
  • Caregivery.com
  • Zozila.com
  • Keith deBoer

    Keith DeBoer is a domain writer, investor and host of the Brandable Insider podcast.

    9 thoughts to “The Brandable Insider: Google is Your Friend”

    1. Hello Keith,
      Google is your friend? Google only makes money when people buy outsde the .COM extension. They want people to buy New GTLDs and other extensions that keep your business locked in their traffic stealing maze. Its in googles best interest to keep their google ads clients locked into their very expensive Google Ad network. So if you think Google wants your company to stand out in their highly collusive traffic maze, you may be realizing that Google is highly supportive of your online business being uidentifiable and lost within their Traffic stealing maze. Google your Friend? REALLY !

      Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former (Marketing Analyst/Strategist Rockefeller I.B.E.C.) (Licensed C.B.O.E. Commodity Hedge Strategist) (Domain Master)

      1. Hey Jeff, Thanks for the comment. The point of my article is that I use Google as a tool to gain info about a domain I am thinking to buy. In that sense, Google is my friend because it provides useful information. As far as Google’s ad network etc. that may be a different story.

        1. Thanks Kieth,
          Google Admen are sensing an uphill battle trying to run businesses off New TLDs, so how are they acting on the back of the stage?
          Google Admen are secretly buying for themselves the .COM Asset Class when it comes to their own future start-ups, as they know them to be a superior Marketing Tool as compared to what they are forced to push. We know this to be fact. JAS 5/12/16
          Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Analyst/Strategist) (Licensed CBOE Commodity Hedge Strategist) (Domain Master UseBiz.com)

    2. Good points, Keith. Can you explain further how to do it in “I do a second search with [site: DomainXYZ]”? I always use it as in “site:xyz” in this case it lists all sites ending with .xyz extension. How does your method work?

      1. Hi Kassey,
        Good question. If I am looking to buy a domain called PrimeCrowd dot-com. Then I enter in my Google search = Site: PrimeCrowd
        Alternately I might also search = Site: Prime
        To see how many companies are using Prime as a first word in the URL

    3. Thanks Keith, this is a really good insight. One more thing I learned from Shane Cultra about 5L brandables is about Google frequency. If you put the domain in Google search and show more than 20,000 result you can buy it (Shane only talking about 5 letters). So Google is indeed our friend to get inside about brandable domains. And you might be also use Keyword Planner to see how much search and cpc of a keyword.

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