Brandroot, the fast growing and popular brandable domain name marketplace run by Michael Rader launched a newly designed website earlier this week. The reboot brings an updated, cleaner, more contemporary and stylish look to Brandroot.com. Featuring a new logo, streamlined design and an improved range of new features, the new site provides potential buyers with easier access to brand domain names most relevant to their industry and business idea and a improved checkout process.
Unique to the industry is Brandroot’s “favourite and share” feature for entrepreneurs looking to buy a name for their business idea but who would like input from business partners, friends or family. The way this works is that they favourite each name they like while browsing through Brandroot’s inventory, compiling a small catalogue of their favourite names in the process. They can then share their short-list of names by email or through a custom link on Facebook, twitter or LinkedIn and invite people to cast a vote to help them make a choice:
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Another feature that is in the works is a widget for sellers which will allow them to integrate into their own websites so they can feature their domains on their own websites and draw more attention to them.
Brandroot competes in the market with brandable domain name marketplace Brandbucket but differentiates themselves from carrying a smaller inventory and a strict application process for sellers. The marketplace currently has close to 200,000 monthly visitors according to Rader.
Disclosure: Brandroot is currently a sponsor of DNgeek. I have sold 4 and currently have another 69 domains listed on Brandroot.