The Role and Value of Colors in Brandable Domains
In this special edition of the Brandable Insider I discuss the role of colors in brandables and which colors (black/white/red) are most popular and are generally more valuable.(more…)
“In my years of scanning expiring domain name lists I’ve found that only 7% – 12% of all names, that expire, mean anything to more than one person”
– Frank Schilling , founder of Uniregistry
There are many resources for acquiring brandable domains such as hand registration, a fellow domainer, or “the drops”. But one of the most popular methods is trolling the vast pool of domains that expire daily.
Aside from the expiring domain auctions at places like GoDaddy and SnapNames many domainers look for gems in the GoDaddy Closeouts. This is a precarious task since all the domains that reach the Closeout marketplace have already been examined by dozens of other domain investors and been deemed unworthy of a bid at auction.
Therefore to be a successful Closeout domain buyer one needs an eye keen enough to see treasure where others saw trash.(more…)
It’s no secret that there’s still gold to be found by mining the drop lists with expired domains that are coming up for deletion. It’s also no secret that a small number of industry players catch the vast majority of these gold nuggets that have been mined by an army of worker bees aka the domainer. One of the most successful “drop catchers” out there is DropCatch.com. Since its inception in 2014, the service has managed to beat its rivals to catch some ultra-premium domains such as Bespoke.com, Lian.com, Silverado.com, PDM.com and Daybreak.com.
Let’s have a look at 10 recently expired domain names that were caught and auctioned on the site. (more…)
There’s been a lot of talk in recent months about the rising demand for brandable domains in the aftermarket. It seems more and more domainers are hopping on the brandable domain train and pushing up prices in the drops and auctions. I’ve noticed that, in some cases, domains that were hand registered less than a year ago are selling for as much as $200.
Here’s a few samples from January 2017, as reported by Namebio, listed by domain name, hand reg date (month & year), sale price in Jan 2017 and marketplace.
Success often starts with failure and I have failed many times this year. Some of my failures have been in auctions. There are many times I’ve bid and lost. Most of the time, that’s a good thing. It demonstrates my ability to limit my bidding and not go past my limit. Or as Mike Mann says: “If you beat me in the domain auction, congrats, you paid too much.” Well I’m not as cocky as Mike Mann but I do think disciplined limits when bidding is a good thing. Whether the person that outbid you “paid too much” or not is debatable. That depends on, if and when, and for how much they sell it.
On the other hand we’ve all had the experience of getting into a bidding war and letting our emotions run away with us. In those situations we go past our price limit and end up paying more than we thought the domain was worth. I’ve also had the experience where, in hindsight, I was too cheap and failed to step up and pay the price the domain was worth.
In looking back at recent auctions I see all of these scenarios at work.
Thousands of domainers from all over the world go to ExpiredDomains.net to search for deals. If you’re like me you visit the site every single day. With scores of filters and options it’s the premier website for sifting through dozens of marketplaces and TLD’s to find treasure amidst the trash. But surprisingly, less than 15% of its millions of monthly page views originate from the USA. Lastly, the most amazing aspect of the site is that it is completely, 100% free!
For these reasons I see Marco Schmidt, the owner and developer of the site, as one of the unsung heroes of the domaining industry. I thought it was time he came out of the IT closet to meet the people he so generously serves.
Hi Marco! Thanks for agreeing to this interview.
First, if you don’t mind. Tell us a little bit about yourself. I think our readers would enjoy hearing about your background, your career and your interests outside of domaining.
I’m from Berlin, Germany. I work as a system administrator, but my passion is software development and that is what I do for fun in my spare time. Finding easy solutions for complex problems and if possible automating them is what I like to do. That is why domains are perfect for me. You can automate almost everything.
To be successful I need an edge over the mob of domainers that are scanning the drops at Go Daddy every day. For that reason I like to snoop around the non-mainstream marketplaces in hopes of finding an overlooked, brandable gem. One such marketplace is Pheenix.com.
Last year DNgeek reported on the drop catcher’s new policy of sending all domains with multiple backorders to public auction. But this week Pheenix released some better news. Tan Tran, the CEO at Pheenix, sent an email to account holders announcing that Pheenix had partnered with Escrow.com. He said that this alliance will now allow Pheenix to turbo charge it’s marketplace with new benefits like free escrow service, same day payments, and automatic domain transfers.
Being from a cold weather state I take a work break in the Winter and head for the tropics. That means while you’re camping in the Rockies, waiting on line at Disney World or taking selfies in front of the Eifel Tower, I’m drinking lemonade in front of the computer. You’d think that wouldn’t be helpful since traditionally summer’s the slowest season for domaining. But less domainer traffic also means fewer bidders (and less competition) at the expiring domain auctions. So I spent my days reviewing drop lists till I couldn’t see straight. To my surprise, at the end of the season I ended up with some decent brandables from places like GoDaddy, NameJet, SnapNames and Flippa.
A major component of two word, brandable domains is the quality and relevance of their keywords. Terms like social, smart, media, cloud, health, tech and travel are all in high demand by both domainers and end users alike. But there’s another important, and often overlooked, aspect to a quality brandable. And that’s synergy. I’m talking about the interaction, cooperation and combined effect of all the letters, words and sounds in the name.