GoDaddy’s Advice on How to Be a Successful Domainer

Develop a good business plan and make sure you have a secondary source of income because full time or even part time domaining could take a while. —  Tia Wood, Domainer, Web Consultant 

Every year one of the highlights of NamesCon is the presentation by GoDaddy.  It’s always well organized, with good visuals and lots of data based information. 

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How I Evaluate and Acquire Expiring Domains


“In my years of scanning expiring domain name lists I’ve found that only 7% – 12% of all names, that expire, mean anything to more than one person”

– Frank Schilling , founder of Uniregistry

There are many resources for acquiring brandable domains such as hand registration, a fellow domainer, or “the drops”.  But one of the most popular methods is trolling the vast pool of domains that expire daily.

Aside from the expiring domain auctions at places like GoDaddy and SnapNames many domainers look for gems in the GoDaddy Closeouts.  This is a precarious task since all the domains that reach the Closeout marketplace have already been examined by dozens of other domain investors and been deemed unworthy of a bid at auction. 

Therefore to be a successful Closeout domain buyer one needs an eye keen enough to see treasure where others saw trash.

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Brandpa turns two and shares some numbers

Brandable domain name marketplace Brandpa recently turned two years old and shared some interesting stats such as the number of domain names on the marketplace, average sale price, and the overall sell-through-rate.

Brandpa is a similar marketplace to BrandBucket or Brandroot in the sense that they curate their marketplace, charge a listing fee and then design a logo and write descriptions for each domain name. What differentiates Brandpa is a lower commission and listing fee and sellers do not have to pay a $100 fee for the logo when one of their names sell. Although each domain name is listed with a Buy-It-Now price, buyers on Brandpa can also submit offers and negotiate on price depending on the seller’s settings.

An example of a Branda For-Sale landing page.

Personally, I listed a small portfolio of 26 domain names on Brandpa in March 2018 and so far have sold 3 domain names for an average of $2,398 per domain name (after 25% commission).

The numbers below are copied directly from their newsletter.

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Retrospective: My Four Years as a Domainer

In many ways, most domain name investment is better labeled as speculation……… Less is more – quality over quantity. Don’t invest unless you understand the quality of a domain, and your options to cash out.

Alan Dunn at NameCorp

I’ve just completed my fourth year of an exciting and profitable domaining adventure.  So today, at the start of a new year, I’m looking back and sharing my reflections on my past successes and failures. This includes insights, stats and some year over year sales analysis.


Keep in mind that I characterize myself as a journeyman domainer investing, almost exclusively, in dot-com, brandable domains.  Everyone’s journey is different but here’s the story of mine.

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What’s my take home pay on $100k in domain sales?

Most investors across their entire portfolio, would say their average is 2% – 3%. They’ll sell 2% to 3% of their domain names per year. 

 – Michael Cyger

This past week Andrew Allemann at Domain Name Wire did a great interview with veteran domainer, Mark Levine, about his 2018 brandable domain sales.  In the interview Mark lays out his domain acquisition strategy and sales philosophy as well as sample sale details, his portfolio size, acquisition costs and other items you don’t often hear in this type of  discussion. So I highly recommend it.

At the same time, despite his best efforts, Andrew may have left many readers with a skewed picture of Mark’s actual bottom line profit on the 48 domains that he sold this year through Afternic, BrandBucket and Efty landing pages.  Some might think that Mark’s $114,000 in sales minus the $3,400 he paid for those domains would mean a 97% profit. Right? 

Nope. Not even close. 

I would estimate his bottom line profit at 50%.

Here’s why.

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How to Make Money If the Domain Market Crashes

Opportunity is invisible to most. THAT is why it’s an opportunity to begin with. You have to look for voids and holes in the fabric of society – for the customer – and if you fill that gap, voila!  Rick Schwartz, The Domain King

Like any industry or asset class, booms and busts come and go. I think we are nearing the end of another cycle and while there will be pain for many there will be opportunity for others.  The purpose of this article is to let you know that a) there is likely a bust coming b) how it might happen and c) how you could profit from it.

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Are You Pricing Yourself Out of the Market?

“Arriving at the real value of a domain is like a blind man, in a dark room, looking for a black dog – that just might not be there…” — Unknown

The most common mistake new domainers make is overvaluing their domains and listing them at ridiculous prices that no one will pay. After a while they feel frustrated and start asking: How much is my domain worth? The often heard answer to that question is: It’s worth what someone will pay for it. An answer that, while completely accurate, is simultaneously useless.

I think pricing is one of the most underrated variables in our industry. It can make or break our business model. Price too low and we risk leaving big money on the table. Price too high and we decrease the chance of a sale or possibly even price ourselves right out of the market.

I don’t have the magic solution to the pricing conundrum. But I can do what I usually do. Provide some sales data, give you my two cents and let you make up your own mind 🙂
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What’s Selling at the Brandable Marketplaces?

Do you like data? I do. In fact, I think I’m an information pack rat.

Because every time someone reports a brandable domain sale in a conversation, at a forum, in an email or even on a brandable platform itself, I write it down. I’m keepin’ a list. Checkin’ it twice. And trying to find out what’s hot and what’s not.

Over the past several months I’ve accumulated a log of 349 recently reported sales from three different brandable marketplaces. I’ve looked them over and here’s what I’ve learned. (more…)

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The Brandable Insider: Where Do We Go from Here?

I feel the biggest hurdle to considering domain names as legitimate assets is how discretionary (random) prices are. In 2010, you could find two-letter .com domains that sold for around $100,000 (JF.com, XI.com and SZ.com) and one domain for $8 million (FB.com). That is an 8,000% difference!Giuseppe Graziano, GGRG.com

Despite two decades of conventions and commerce, domaining is still in the latter part of its Wild Wild West stage. Why? Well one reason is because the market is so fragmented. There are at least a dozen different marketplaces all with different rules, terms and procedures. Until there is a centralized organization that all markets report to and that requires an agreed upon, standardized set of rules and conditions, for all transactions, that will remain the case.
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The Brandable Insider: Slinq.com, Zunky.com, TheLearningSpace.com

I haven’t done a recently-sold review in a while so I thought now would be a good time. I’ve picked an array of names, in different styles and genres. All of them sold for under $600. For each one I’ve given my thoughts on why I think the name works and what industries it might be used for.

In most cases, I think these names sold at higher than “normal” prices which is great for the sellers, not so good for the buyers. What’s interesting about that though, is that people like Rick Schwartz and Drew Rosener say that while the low end of the aftermarket is currently way overpriced, many high end domains, particularly 3Ls, are going at bargain prices. Go figure. Here’s the names.
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